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Confirmed sighting: Magnum 7 Deadly Sins
Posted: 16:53 Fri 14-02-2003. Price: about 95p. Location: newsagent opposite Kings Cross Thameslink. Sub-flavours: currently "Lust" (strawberry) and "Sloth" (vanilla and caramel coated in chocolate and peanuts) - 5 more to come. Nutritional unusualness: None noted.
Snackspot reports: Something of a bizarre attempt to revitalise BirdsEye-Walls' big old fat Magnum line, with a range of "unashamedly self-indulgent flavours" based around The Seven Deadly Sins. So far, I've only tried "Lust" (the standard vanilla centre coated in unpleasant strawberry-Nesquik-flavoured "chocolate"), but apparently the entire range was a big hit in Australia in 2001. BEW are backing the UK launch with nearly £9m of advertising, hopefully in a similar vein to the way the sins were depicited by the serial killer in "Se7en". Also, can't wait to find out what the other flavours are like: A big one for Gluttony? A green one for Envy? An unusually foul-tasting one for Wrath?

Add a comment | # Permalink to this page | 45 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 13:01 Mon 17-02-2003 by "fatty"
Comment: I was disappointed by the cheap and nasty taste of this product, and the way in which the pink "chocolate?" covering proceeded to crumble in large chunks onto the floor, no matter how carefully I bit into it. A poor substitue fotr the delicious white choc magnum.
Posted: 20:52 Mon 24-02-2003 by "Snackspot"
Comment: Just got hold of the "Sloth" one, aka "Vanilla Ice Cream with a Caramel Sauce coated with Milk Chocolate and Peanuts". Basically a lot more pleasant than Lust's "strawberry" (is this the first ever Peanut magnum?), though given the severity of allergic reactions nowadays, maybe it would have been more sensible to mention Peanuts somewhere other than in the (very) small print on the back. Instead you get a translation of the word "Sloth" into 9 other European languages (Pigrizia! Pereza! Faulheit!) on the front - it's not the full reinstatement of proper jokes on lolly sticks, but it's a start.
Posted: 08:17 Wed 02-04-2003 by "Paul"
Comment: Yeah, we had those down in Oz a while ago, and they've now been replaced by the "Sixties Nine", nine rather loosely sixties-themed magnums. There's Cherry Guevara, Cinni-Man-on-the-Moon, Candy Warhol (musk ice cream with little pop-rocks embedded in the white chocolate shell -- surprisingly delicious), Peace Man-Go, Guava Lamp, Jami Hendrix, Chockwork Orange, John Lemon, and Wood-chock.

Sad names, but so far all the ones I've had are bloody tasty.


Posted: 11:20 Wed 02-04-2003 by Snackspot
Comment: OK, I thought this was a late April Fool, but there really is an Australian "Choc Work Orange" Magnum based around the ultraviolent Kubrick film, which even says "While the controversy rages on, this remains a cult classic" on the wrapper. This blog has the horrifying photo evidence: http://www.sixthseal.com/000443.html
Posted: 11:40 Wed 02-04-2003 by Snackspot
Comment: Speaking of ice-creams based on Kubrick films, I always wanted to pitch the idea of a lolly based on the monolith from 2001: A Space Odyssey. It would consist of a featurless slab of black(currant) sorbet, revealing little sparkly bits when you bit into it ("My god - it's full of stars..."), and make a high-pitched beeping noise when you first took it out of the wrapper...
Posted: 02:13 Thu 03-04-2003 by "Paul"
Comment: Or "Lolita". An ice cream where you have to lick a... err... nevermind.

How about "Ice Wide Shut"?


Posted: 06:57 Thu 03-04-2003 by "non3ntity"
Comment: If by 'bloody tasty' you mean bland and disappointing, then the Sixties Nine are indeed bloody tasty.

The 'lemon sorbet' centre of the John Lemon is barely lemon-flavoured and it seems to be the same overfat cream as all the others - I was very disappointed as I had been sitting on a hot sunny beach desperately desiring sorbet. Similarly the guava parts of the Guava Lamp are only vaguely guava-flavoured. Musk seems to be a very odd flavour for ice-cream... if only they could make the rest of the flavours that strong! But, if you can stand the deer-gland flavour, the pop rocks in the coating are great. I've been put off tasting the rest of the range...


Posted: 13:17 Fri 04-04-2003 by "Dop"
Comment: I was visiting Australia recently and burst out laughing in the shop when I saw the 'Cherry Guevara' magnum. I was tempted to buy one and bring the wrapper home, except I don't like cherry flavoured stuff.
Posted: 16:10 Tue 08-04-2003 by Snackspot
Comment: April's UK sins to be as follows:

Greed: Golden Tiramisu ice cream with a coffee swirl enrobed in dark chocolate with amaretti inclusions.

Gluttony: Intense chocolate ice cream double dipped in Classic and White chocolate.

Plus news that the brand did indeed sponsor an Australian showing of the serial-killer movie "Se7en": http://www.abc.net.au/mediawatch/transcripts/200502_s4.htm - and also caused unrelated religious controversy in South Africa http://www.cft.org.za/articles/20020821_magnum_licked_over_deadly_sins_a.htm


Posted: 19:31 Sun 20-04-2003 by "Plato"
Comment: Greed and Gluttony available in Lords food shop, Queensway, London. Greed is disgusting - really nauseating coffee flavour. Gluttony sounds quite boring but is actually very tasty
Posted: 01:15 Tue 22-04-2003 by "Zappomatic"
Comment: At Chessington World of Adventures, I spotted a Magnum branded litter bin, labelled "Sin Bin" - ooooooh dear!
Posted: 15:36 Tue 22-04-2003 by "Issie - UK"
Comment: Well very disappointed with both the new one's! - I thought they would be something new, but just the same old thing. How Many Times can you change a name of a MAGNUM !!! for the same OLD product, very very sickly
Posted: 16:28 Tue 22-04-2003 by Snackspot
Comment: Never thought I'd be saying this, but the "Gluttony" Chocolate Ice Cream with Milk and White Chocolate (£1.15 from Woolworths) is arguably the chocolatiest ice-cream I've ever tasted. And I've tasted a lot. Forget "Greed is good" - "Gluttony" is better!
Posted: 03:22 Wed 23-04-2003 by "Darryl"
(apparently posting from 203.134.162.78: 078.004.dsl.syd.iprimus.net.au)
Comment: In Australia they have given us a range of Magnums (Streets Ice Cream)called the 69 flavours. Some are very frightening I think they have lost the plot.
Posted: 15:03 Wed 23-04-2003 by "Adrian Furby, Melbourne, Australia"
Comment: God knows why, but the new Magnum range features nine new flavours all titled to remind us of the hallucinogenic sixties. I had the "Choc Work Orange". It, like, blew my mind man. The outer shell is orange-peel flavoured lard, and is quite nice tasting actually. The inside is dark chocolate flavoured ice-cream, really rich and creamy. I quite liked this Magnum, but I wouldn't eat one again as it contains 19 grams of saturated fat. My girlfriend tried a "Wood Choc" and when I pointed out to her that it contained 27 grams of fat she screamed: http://www.streets.com.au/sixtynine/products.html
Posted: 15:06 Wed 23-04-2003 by "Ben Moor"
Comment: The weirdest thing about these "sixties-themed" Magnums? The film of Clockwork Orange wasn't released until 1971.
Posted: 15:35 Thu 24-04-2003 by "Perkin Warbeck"
Comment: Did Walls not think of telling anyone what the flavours actually were? I was thinking of getting a pack of fun size (Lust and Gluttony I think) but other than the fact one was pink and the other was brown with lumps there were no clues as to what they tasted of (unless of course Lust and Gluttony are the only ingredients, in which case I'd love to see the extraction equipment at Wall's factory)
Posted: 13:34 Mon 12-05-2003 by "Dave"
Comment: Ben Moor pointed out the film of clockwork orange was released in the 1970ís. However the novel of the same name, by Anthony Burgess, on which the film was based, was released in the sixties.
Posted: 14:14 Mon 12-05-2003 by Snackspot
Comment: Fair point, but if you check out the Aussie Magnum site - http://www.streets.com.au/sixtynine/products.html - the product does appear to be based on the Clockwork Orange film, rather than the book...
Posted: 15:42 Mon 12-05-2003 by Snackspot
Comment: Appropriately enough, "Gluttony" has the highest fat content of all the Sins - 29g per bar (which appears to be more than an entire tub of Ben and Jerry's Phish Food): http://www.dietclub.com.au/newsletter/2002-03-19/
Posted: 19:02 Sun 25-05-2003 by "HB"
Comment: Hello, I came in here from the referal logs and noticed the discussion about Magnum's Sixties Nine. Thanks for the link, I had all of the series in March (Melbourne, Australia). It's not really relevant to this 7 Deadly Sins thread, but if anyone is interested, the photos of the 9 ice creams in the series are here: http://www.sixthseal.com/000473.html
Posted: 20:48 Tue 27-05-2003 by "pdv"
Comment: Has anyone spotted a strawberry magnum at all? I've seen the ad, but have been unable to find it so far in Morrisons, Asda, Tesco or Somerfield

HELP!


Posted: 21:10 Tue 27-05-2003 by Snackspot
Comment: pdv - the strawberry one (aka "Lust") was one of the first and is now being replaced by Gluttony and Greed, though you also may see it in the "fun size" boxes sold in supermarkets. Either way, it's not very nice so you may be disappointed...
Posted: 13:12 Tue 03-06-2003 by "laurie"
Comment: Tried Gluttony and Greed this week as they've newly arrived in the village shop. Gluttony excellent, although hardly revolutionary, in that it is simply chocolate and more chocolate - but simple can be good. Bit too sickly for my tastes - no dark choc component. Greed however gets top marks - tiramisu ice cream perhaps not like home-made tiramisu, but a good flavour, almost alcoholic, and the coffee swirls make it pretty. Crispy hazelnuts/amaretto/whatever else add wonderful texture. Top stuff.
Posted: 16:57 Sat 07-06-2003 by "Angela"
Comment: Just bought the 'Greed & Gluttony' mini pack from Sainsbury's in Chester. Gluttony (chocolate ice cream coated in dark chocolate and then coated in white chocolate) was fantastic! I am a real chocaholic and this was a delight to eat.
Posted: 23:20 Wed 09-07-2003 by "Bob" # permalink comment
Comment: Envy is "pistachio" and is the best by far of those out. Whatever they do they need to keep a pistachio magnum going after we've all sinned away.
Posted: 12:28 Thu 10-07-2003 by "bob" # permalink comment
Comment: so theres now another bob
Posted: 15:41 Thu 10-07-2003 by "Neil" # permalink comment
Comment: The new Bob does appear to have mastered spelling, grammar and punctuation, so I don't think there'll be any confusion.
Posted: 05:35 Fri 11-07-2003 by "Astounded" # permalink comment
Comment: Just a side note - a few posts up this page there is a post from "HB". Check out his site - he has really thrown down the gauntlet to Snackspot. He reviews sweets AND recreational drugs!!! And he appears to come from a country (Malaysia) where possession of illicit narcotics carries the death penalty!!!!
Posted: 19:07 Sun 13-07-2003 by "N" # permalink comment
Comment: Revenge (Vanilla with Fruits of Forest swirl) and Jealousy (Pistachio icecream and nuts in the choc) seen at Tamworth Services (M42, Junction 10)
Posted: 16:50 Mon 14-07-2003 by "CP Jazzman"
(apparently posting from 212.219.235.214: ) # permalink comment
Comment: I have tried: LUST*,SLOTH*,GLUTTONY,GREED,REVENGE* and JEALOUSY*.(*lOVELY)I am now waiting for VANITY, which hits the shops in mid-august.I believe it looks lovely
Posted: 12:39 Wed 30-07-2003 by "H"
(apparently posting from 217.206.146.50: mail.qdosentertainment.plc.uk) # permalink comment
Comment: Please can anyone tell me where we in 'The North' can buy these Magnum 7 Deadly Sins ... tis very frustrating when you see the adverts.
Posted: 13:13 Wed 30-07-2003 by Snackspot # permalink comment
Comment: H - so far, we've had sightings from Chester, and Tamworth services on the M42. How far North are you?

To be honest, distribution of all kinds of ice-creams is often a bit patchy - some places you find the new Magnums sharing freezer space with a full selection of all the old ones. My tip would be: try *every* newsagent you ever see or, failing that, check the freezer sections of any supermarkets in the vicinity.


Posted: 09:44 Tue 19-08-2003 by "Piglet" # permalink comment
Comment: Tried Vanity last night! V excited as friend called me to say the shop up the road had them, (apparently the shopkeeper said he wasn't supposed to put them out yet but did anyway??). Think it may be my favourite - creamy vanilla ice cream laced with champagne tasting sauce, covered in yummy white chocolate and those little silver sugar balls you sometimes put on home made cakes. Wasn't sure about the balls when I first saw them, but gave the chocolate a lovely crunchy texture. Very nice.
Posted: 21:11 Tue 19-08-2003 by Snackspot # permalink comment
Comment: Cheers that's exciting news Piglet - whereabouts in the country were they?
Posted: 19:22 Wed 20-08-2003 by "Piglet" # permalink comment
Comment: Bought it in Mace, Clacton on Sea, Essex. Want another one now!
Posted: 05:26 Thu 18-09-2003 by "Jessica" # permalink comment
Comment: I just wanted to know if you could send to me the seven deadly sin phrases that are printed on the sticks itself, please, thanx.... My e-mail address: goodgirl_badintentions2000 (at!) yahoo.com
Posted: 05:30 Thu 25-09-2003 by "angel" # permalink comment
Comment: why do u advertise VANITY as a deadly sin when its not?? is that not FALSE ADVERTISING?
Posted: 09:54 Thu 25-09-2003 by "Lee Maguire" # permalink comment
Comment: I think Vanity (as a synonym for Pride) is commonly listed as a "deadly sin". http://deadlysins.com/sins/

Walls may not be using the words you're familiar with (Anger=>Revenge, Jealousy=>Envy) but the themes are the same.


Posted: 16:00 Thu 25-09-2003 by "Alex" # permalink comment
Comment: Just been looking at Magnum Sixties Nine.

Bring them here now, especially Candy Warhol!


Posted: 05:45 Fri 09-04-2004 by "stranha" # permalink comment
Comment: i've got all of them!!!!! in brazil, luxúria (lust, the best one), vaidade, gula (gluttony, it should be better), preguiça, vingança, avareza, inveja (envy, the worst) =9
Posted: 08:44 Fri 09-04-2004 by "Alex" # permalink comment
Comment: I know a shop which still sells the 7 Sins, but I'm not trying them in case they're leftovers.

They certainly look it. 81187 8


Posted: 20:04 Tue 20-Mar-2007 by "xemilyx" # permalink comment
Comment: please will someone tell me the exact flavours in every seven deadly sin im doing a school project on them i really need to know! thankyou x
Posted: 13:55 Mon 11-Aug-2008 by "Anna" # permalink comment
Comment: The Magnum 7 Deadly Sins website still works and you can check out the whole range including photos and flavour descriptions: http://www.magnum7sins.com/index_flash.htm
Posted: 09:57 Tue 23-Sep-2008 by "Mr beefy" # permalink comment
Comment: Personally, I think magnums are amay soz. This products rocks my socks.
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