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Confirmed sighting: Cadbury Dairy Milk with Shortcake Biscuit
Posted: 18:23 Sat 22-02-2003. Price: 36p.
reports: Not that exciting to be honest - very similar to a Wispa Bite, but without the caramel and that trademark Wispa texture. Nonetheless, there's a big ad for it in today's The Grocer magazine, along with the as-yet-unseen Burton's Foods' Cadbury Mallos ("Soft albumen mallow on a chocolate biscuit base [...] designed to attract consumers to the Everyday Treat fixture"), and the ever-more-terrifying prospect of Japanese-style canned hot drinks served from their own "warming cabinet" (more "info" at www.thehotshot.co.uk - caution: site requires Flash, contents may be "hot").
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(NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS
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Posted: 18:43 Thu 27-03-2003 by "Steve Bowbrick"
Comment: Our Olly (age 4) calls Tunnocks tea cakes "cakes with clouds in them"...
Posted: 22:13 Fri 28-03-2003 by Snackspot
Comment: No sooner had I launched the site with a plea for sightings of Cadbury Mallos than I spotted them in my local Sainsbury's (75p for pack of 6). You can just about detect the Cadbury Milk Chocolate (52% according to this trade press ad I'm looking at), and the product does indeed have "Strong pack branding on metallised film for maximum shelf impact", but only time will tell whether this "Exciting new Cadbury treat" really will "rejuvenate the mallow's sector", as they hope. Also, don't some marshmallow teacakes come with protective domes over them, in order to protect their fragile contents more securely?
Posted: 08:57 Mon 31-03-2003 by "Jasmina(chocolate fiend)"
Comment: Are Cadburys trying to oust the "ever present at grannies house" Tunnocks Tea Cake? They have failed miserably..mwahahahahahaha the new "cadbury mallow" is pants...big saggy grey pants...I would advise a wide body swerve unless you adore the taste of..well...NOTHING!!!!!! Mwahahahaha cadbury....stick to chocolate bars....
Posted: 10:31 Thu 03-04-2003 by "ImoChocckiemonster"
Cadburys chocolate with shortcake bits that go all soft once you've sucked the chocolate off and "melt" them in your mouth....
It may not be their most original idea but for me, it goes down a real treat!
Posted: 10:43 Thu 03-04-2003 by "bazza"
Comment: 'ImoChocckiemonster' would you like to try sucking the chocholate of off something else?..............it'll melt in your mouth and go down a treat!
Posted: 13:42 Wed 09-04-2003 by "Garth "
Comment: What a waste - why have they ruined perfectly good chocolate by adding some insipid biscuit? Someone at Cadbury's seems to be suffering from delusions of adequacy. A real dog's dinner !
Posted: 10:07 Tue 13-Jun-2006 by "polarbear"
# permalink comment
Comment: I like this chocolate, it always makes a good eat
Posted: 14:32 Tue 13-Jun-2006 by "Phillerena"
# permalink comment
Comment: Any food is a good eat if you're hungry enough.
Posted: 11:34 Sat 21-Apr-2007 by "NaNa"
# permalink comment
Comment: i LOVE this! yumyum
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