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Confirmed sighting: Kellogg's Fruit'n Fibre Bars
Posted: 22:55 Tue 08-04-2003. Price: 1.79/ box of 6. Location: Sainsbury's, North London. Nutritional unusualness: See below.
Snackspot reports: A lot of advertising support for this latest addition to the Kellogg's cereal bar stable - or, to give it its full description: "Whole wheat flake and crisp wheat cereal bar with raisins, coconut, banana and apple with a delicious yoghurt flavour topping". Well, maybe "delicious" is a bit of a stretch, but this is one of the tastier cereal bars around, thanks to the varied ingredients and the fact that it seems to be all stuck together with a substance somewhere between a lighter version of Golden Syrup and honey. More to the point, didn't the old F'n F slogan used to go "Apples, hazelnuts, bananas/ raisins, coconuts, *sultanas*"? Obviously they've skipped the hazelnuts for the bar version, but is there any evidence that the boxed cereal ever had sultanas in it, or was it just in there for the rhyme? Still - on a more positive note - at least Kellogg haven't claimed that one bar qualifies as part of the UK's increasingly fragmented "5 pieces of fruit and vegetables per day" campaign.

Add a comment | # Permalink to this page | 1 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 01:16 Thu 10-04-2003 by "Nick"
Comment: As a big fan of the cereal itself I was looking forward to these, perhaps the living hell that is the Alpen breakfast bar should have prepared me. I was unable to determine sultana presence on a first pass but suspect an absence. In fact weren't the sultana's removed in a reboxing of the long knives a few years back when they started putting 'New' on the box and jazzed up the branding with the purple to white gradient.

As for the taste, "for me the grief is still too near".


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Recently discussed stories (comments):
· Milka Raspberry Cream (398)
· Kingdom BBQ Meat (3)
· Coldpress fruit juices/ Review of 2012 (15)
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