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Click pic to view comments Confirmed sighting: Matrix Reloaded Powerade
Posted: 21:15 Mon 12-05-2003. Price: 89p. Location: Blockbuster, Mile End Road, East London. Sub-flavours: None. Nutritional unusualness: "Fast acting carbohydrates, minerals and electrolytes".
"Neil Aspinall" reports: This is a timely variant of Coca Cola's new (to the UK) Powerade drinks range, to tie in, of course, with the Matrix Reloaded film released soon. Backed by a promotional campaign featuring adverts wherein "agents" tell consumers to Drink More Powerade in order to power the Matrix. The label claims it to be a "Kiwi & Watermelon flavour isotonic Sports Drink with added vitamins - with sugar and sweeteners". I claim it to be "100 parts water to 1 part watermelon Jolly Rancher". The bottle design is different to the US version, with a kind of ribbed effect and the word "Matrix" embossed lengthways down the bottle, as though by an overenthusiastic five-year old let loose on a vacuum-moulding machine. Destined to be tried once and once only by Matrix fans everywhere. May be exclusive to Blockbuster. Great sighting Neil. Still don't quite see what the consumer appeal of "powering the Matrix" is going to be, but at least they resisted the temptation to make the drink taste like batteries.

Add a comment | # Permalink to this page | 1 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 09:52 Tue 13-05-2003 by "Lee Maguire"
Comment: "How could virtual Powerade refresh our physical bodies, suspended in solution? It's preposterous."

http://www.penny-arcade.com/view.php3?date=2003-05-12 57924 9 13


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Recently discussed stories (comments):
· Milka Raspberry Cream (398)
· Kingdom BBQ Meat (3)
· Coldpress fruit juices/ Review of 2012 (15)
· Lotus Caramelised Biscuit Spread (8)
· Mars Bar Limited Edition caramel (10)
· Walkers Deep Ridged (14)
· Nestle Vice Versas (yes, again) (7)
· GlaxoSmithKline Lucozade Pink Lemonade (3)
· Herr's Potato Chips (5)
· Ben and Jerry's Winter Berry Brownie Ice Cream (1)

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Betty Bassett's Red Liquorice Allsorts

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Serving suggestions:
(via Amazon UK)

Super Size Me (DVD)

Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure

Not on the Label: What Really Goes into the Food on Your Plate

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