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Click pic to view comments International sighting: Russell Simmons' Defcon 3
Posted: 21:53 Mon 14-07-2003. Price: about $1.50. Location: 7-11, Palo Alto, California. Nutritional unusualness: 140% recommended daily allowance of Vitamin C, B6, B12, Pantothenic Acid and "crystalline fructose".
Snackspot reports: Good to see Russell Simmons, co-founder of the Def Jam record label, refusing to rest on his laurels, and diversifying into "blue hued carbonated energy drink" Defcon 3 (site requires Flash, sorry). It does seem to taste like Pepsi Blue (or maybe that's just the colouring), but with added energy and vitamins, while "a portion of the proceeds" goes to help the community via Simmons' "Hip Hop Summit Action Network", a process which the can describes as "Uplifting the minds of Generation E". Typically, I ran into this while looking for Ice T's Posse Pops, which I still couldn't find anywhere. Anyway, the Defcon 3 site explains that Simmons came up with the idea "long before" his spokesman Ludacris was dropped by Pepsi, though doesn't go into details as to how he came up with the distinctive name - which, as any movie fan knows, refers to a moderate increase in force readiness above normal readiness, without resorting to the "maximum readiness" or "less than maximum readiness" required by Defcons 1 or 2.


Posted: 17:19 Tue 15-07-2003 by "bob" # permalink comment
Comment: who cares you cant buy it here in the uk so who wants to know!!!!!!!!!
Posted: 18:56 Tue 15-07-2003 by "Alex" # permalink comment
Comment: Will Pepsi Blue be released here yet?
Posted: 19:08 Tue 15-07-2003 by Snackspot # permalink comment
Comment: Bob, you say that about all the "International" sightings. If they annoy you so much, may I suggest that you either don't read them (they're easy to spot - they're the ones with "International" in the headline), or instead regard them as advance warnings of products which might end up here sooner or later. Eg: say a British Pepsi market researcher stops you in the street and asks if there's any improvements you'd like them to make to it? Now you can say: "Yes, have you got it in blue?"
Posted: 02:21 Wed 16-07-2003 by "Adrian Furby" # permalink comment
Comment: Down here in Melbourne, I and the informal focus group tried Pepsie Blue - it was quite horrible. Pray you don't get it. Also I notice that "bob" has already posted concerning Pepsi Blue - http://www.snackspot.org.uk/thread.php?story=0305061748sbc#20030702161800 Is this some crude attempt at astro-turfing?
Posted: 16:18 Wed 16-07-2003 by "bob" # permalink comment
Comment: i love pepsi blue hope they bring out the uk verson soon and can you buy mountain dew in the uk (not on cybercandy)
Posted: 17:51 Wed 16-07-2003 by "Alex" # permalink comment
Comment: bob, how did you get it?

And Mountain Dew WAS out here, but was discontinued due to a caffiene issue

Posted: 18:30 Wed 16-07-2003 by Snackspot # permalink comment
Comment: a "bob" previously said he got his Pepsi Blue "1.20 FOR A CAN AT COVENT GARDENS":


- anyone know what the berries in it are supposed to be? It definitely seemed to be the traditional "blue raspberry" effect but what else?

Posted: 19:09 Wed 16-07-2003 by Snackspot # permalink comment
Comment: Just went back to the official Pepsi Blue site http://www.pepsiblue.com/ and all they'll admit to is "a fusion of berries with a splash of cola". Hey, maybe it's supposed to taste of the Joni Mitchell album of the same name? http://www.jonimitchell.com/Blue71LyricsHome.html
Posted: 16:19 Thu 17-07-2003 by "bob" # permalink comment
Comment: went to get some pepsi blue from covent gardens and they have sold out but you can buy it from http://www.cybercandy.co.uk http://www.skyco.uk.com a&w root beerhttp://www.yankeedoodleiow.co.uk
Posted: 21:15 Fri 25-07-2003 by Snackspot # permalink comment
Comment: "Colas probably need to stay brown" admits shamefaced soda giant: http://www.nynews.com/newsroom/072203/d01a22pepsiblue.html

Purchase-based Pepsi-Cola North America began selling the bright blue-colored, berry-flavored cola last summer, about the same time Coca-Cola began selling Vanilla Coke. Pepsi-Cola sold 17 million cases of Pepsi Blue last year, while Coca-Cola sold 90 million cases of Vanilla Coke, according to Bedford-based Beverage Digest. Pepsi-Cola North America's share of the carbonated soft drink market fell 0.2 points to 31.6 last year.

"I think one of the things we learned is that colas probably need to stay brown. It is one of the uniquely distinct characteristics of colas. Where kids love colors and they were willing to push the envelope with Pepsi Blue, adults weren't," Lacey said. Regardless, she said the company doesn't wish it could turn back time and erase Pepsi Blue. "We have no regrets and consumers give us high marks for trying," Lacey said.

Posted: 14:59 Mon 28-07-2003 by Snackspot # permalink comment
Comment: Not to gloat or anything, but we had the scoop on Defcon 3 a full week before the mighty Bevnet: http://www.bevnet.com/reviews/defcon3/ (also features a somewhat optimistic interview with Russell Simmons).

- word to the Snackspot! I'm outta here! Peace!

Posted: 22:31 Thu 07-08-2003 by Snackspot # permalink comment
Comment: You want to watch those blue drinks, you know: http://news.bbc.co.uk/1/hi/england/london/3133759.stm

Bar 'served up anti-freeze'

Two young men who are believed to have been served with two shots of anti-freeze at a London pub are taking legal advice.

Ian Harber and Jamie Anderson were on a night out when they ordered two shots of Aftershock, a blue liqueur, at the Bear and Ragged Staff in Crayford, greater London.

But within seconds of swallowing the drinks they were violently sick, as were two bar staff who tested the drink themselves. All four were rushed to hospital.

Posted: 22:46 Thu 07-08-2003 by Snackspot # permalink comment
Comment: And can I just point out that this is the place where we should be discussing Pepsi Blue, rather than swamping every other discussion thread on the site in our effervescent azure enthusiasm ;)
Posted: 23:09 Thu 07-08-2003 by "Neil" # permalink comment
Comment: That's a great news story, just for the fact that after the two men were "violently sick", not one but TWO members of the bar staff tried it too! Did the second one not believe the first one AND the two customers?!?
Posted: 09:25 Fri 08-08-2003 by Snackspot # permalink comment
Comment: Presumably some doubt over what "Aftershock" is actually supposed to taste like! My favourite bit is:

"As the antidote is strong alcohol, the patients were made to drink seven glasses of whisky in half an hour."

- imagine a few envious glances around *that* A&E department...

Posted: 15:39 Sat 09-08-2003 by "Alex" # permalink comment
Comment: I just released Blue sponsor Pepsi.

Blue-Pepsi Pepsi-Blue

Posted: 16:20 Sat 09-08-2003 by "JT" # permalink comment
Comment: Alex, what do you mean?
Posted: 19:47 Sat 09-08-2003 by "Alex" # permalink comment
Comment: I mean Blue sponsor Pepsi and vice-versa.

Blue and Pepsi.

Pepsi Blue.

also, why does the uk pepsi site have no drinks information?

Posted: 22:46 Sat 09-08-2003 by "JT" # permalink comment
Comment: yer, its very stupid, they should do it like te usa one, and they should tell us when pepsi blue will be out!!
Posted: 11:58 Sun 10-08-2003 by "Neil" # permalink comment
Comment: I don't think Blue "sponsor" Pepsi so much as Pepsi inexplicably pay Blue lots of money to put their likenesses on their products...

Blue say: "We heartily endorse this event or product!"

Posted: 13:14 Thu 21-08-2003 by "Neil" # permalink comment
Comment: They're all at it:


Posted: 17:31 Fri 22-08-2003 by "Neil" # permalink comment
Comment: Mohh, NTKed.
Posted: 17:38 Fri 22-08-2003 by "JT" # permalink comment
Comment: what?!?!
Posted: 23:32 Tue 07-10-2003 by Snackspot # permalink comment
Comment: + Ice-T launches blue, "candy-like" Liquid Ice - described by BevNet as "perhaps the best entry to date by any of the entertainers that have thrown their hat into the beverage industry": http://www.bevnet.com/reviews/liquidice/

- as I may have said before, it's surely just a matter of time before Tone Loc launches his famous "Funky Cold Medina". 93721 37

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