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Click pic to view comments Confirmed sighting: Mini Cheddars Crinkly's (sic) Wow!Ster Sauce
Posted: 21:54 Wed 08-10-2003. Price: £1.29 for 7-bag multipack. Location: Sainsbury's, Bath. Sub-flavours: Totally Cheesy, Springing Onion. Nutritional unusualness: None noted.
"Stuart Campbell" reports: Christ. We expect this sort of grammar from our proletarian market traders, but someone at KP needs their face kicked off for sending these out in this condition. We'll even generously skip over the ridiculous flavour name (the back of the pack soberly admits that they're plain old-fashioned Worcester Sauce), but since there's no implication that these Mini Cheddars are the work of someone called "Crinkly", the giant apostrophe on the front is an affront to the state of our national education system. Anyway, I haven't seen these sold individually anywhere, which is a shame as it's a pain to have to buy up to four packs of cheese flavour and spring onion flavour to get just a couple of these tasty Worcester Sauce treats. The combination of Worcester and cheese works really well, for a spicy but subtly soft taste, and counteracts the blandness usually suffered by "baked not fried" snacks. Shame about the bundling, but these are worth a sample.

...The ever-forthright Mr Campbell returns with this latest development, claimed to have "a crisper texture and more intense flavour than the parent brand". KP are also targeting adult consumers with a range of Large Roasted Peanuts (£1.39/ 250g bag, in Cracked Black Pepper, Mild Indian Spices and Vine Ripened Tomato), while Stuart's other favourite snack-makers Red Mill are presumably aiming at the other end of the market with their Skele's (salt and vinegar) Skulls, Drac's (curry) Fangs and Frank's (BBQ) Ribs (all 15p/ bag).

Add a comment | # Permalink to this page | 14 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 21:33 Fri 10-10-2003 by "cokeco" # permalink comment
Comment: I was just at Tesco's and saw the xmas range of crisps is out. Lots of choice from Kettle Chips but at over £3 a bag for the red skinned ones I held back. I also resisited the temptation to buy xmas tree shaped tortilla chips
Posted: 19:58 Mon 19-01-2004 by "Rich" # permalink comment
Comment: When I first saw these things on sale, I phoned KP in an attempt to complain at the appalling apostrophe abuse on the packaging -- I was told that it was only the 'first run' of packaging which was affected, and that future packaging would be correctly worded. That was ages ago, so it would be safe assume that I was fobbed off. You're right, someone at KP really DOES need their arse kicked. The spring onion flavour ones are quite tasty though.
Posted: 22:58 Sun 01-Aug-2004 by "miffed" # permalink comment
Comment: Where in flippery have crinkly mini cheddars disappeared to? I loved them, far superior to their biscuity brothers. Hmph!
Posted: 13:55 Fri 17-Sep-2004 by "Sally adams" # permalink comment
Comment: cheese crisps are horrible!
Posted: 10:34 Fri 18-Feb-2005 by "Nigel" # permalink comment
Comment: I complained in writing and got this reply:

Dear Nigel

Thank you for your e-mail concerning the grammatical correctness of Mini Cheddars Crinkly’s.

This popular snack was relaunched in October 2003. Research was conducted prior to a decision being made on the product descriptor and Mini Cheddars “Crinkly’s” researched positively.

As Mini Cheddars Crinkly’s is a “crinkled cut” snack, we wanted the product descriptor to reflect this, hence the spelling “Crinkly’s” not “Crinklies”. It is also important to United Biscuits to inject brand personality into any product descriptor. It is felt, therefore, Mini Cheddars Crinkly’s represents a more quirky, upbeat, lively and modern communication, fitting the overall brand personality.

Thank you again for your e-mail. I hope this response goes some way towards alleviating any further concerns.

Yours sincerely

Mrs Rhonda Gittins Consumer Services Co-ordinator


Posted: 12:03 Fri 18-Feb-2005 by "Whomper" # permalink comment
Comment: How does "Crinkly's" reflect the snack being crinkled cut where "Crinklies" doesn't? Are they seriously suggesting that the apostrophe is being used in the substitutive sense (as in "wasn't") to replace "cutt-ies" or something?

Really, send this to Lynn Truss.

Back to the crisps - very nice, but full of sweeteners. I just don't understand sweeteners in crisps.


Posted: 13:35 Fri 18-Feb-2005 by "charl" # permalink comment
Comment: !!! that letter is appalling! have these people no shame?
Posted: 13:01 Mon 18-Apr-2005 by "bob" # permalink comment
Comment: just had some spring onion crinkly's for my lunch - well tasty!
Posted: 16:21 Wed 20-Apr-2005 by "steve" # permalink comment
Comment: does anyone know where to buy these spring onion crinkly's??????? i have been searching (sort of) for ages but cant find them!
Posted: 16:31 Wed 20-Apr-2005 by "steve" # permalink comment
Comment: does anyone know where to buy these spring onion crinkly's??????? i have been searching (sort of) for ages but cant find them!
Posted: 20:58 Wed 20-Apr-2005 by "Alex" # permalink comment
Comment: Try a multipack.
Posted: 20:13 Wed 11-May-2005 by "cheddarmaster" # permalink comment
Comment: dude....anyone tried cheesy bean mini's?
Posted: 16:03 Fri 13-May-2005 by "Alex" # permalink comment
Comment: Yes....they are disgusting
Posted: 17:32 Fri 03-Mar-2006 by "chedder boy sam" # permalink comment
Comment: wow i just love mini chedder i do plz give me some i am addicted. Now!!!!!!!! 55282 6
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