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Click pic to view comments Fortnightly face-off: Brand extensions vs Limited editions
Posted: 17:33 Fri 05-12-2003.
Snackspot reports: Some healthy scepticism towards Atkins and other fad diets emerged in last time's discussion, though apparently Atkins *is* beginning to be recognised as an effective cure for vegetarianism. Anyway, we'll pass over some of the more exotic recommendations (eat more carbon!), and get straight into this week's topic, suggested by the ever-reliable "Alex" to commemorate "short-lived sweet spinoffs from big brands. Like Jelly and Ice Cream Fruit Pastilles or Tropical Joosters". And the question is: Would you rather see more short-term "limited edition" versions of your favourite products, or more permanent "brand extensions"?

...And, more to the point, what were your favourite limited editions that they don't seem to make any more? Please note that this is not another opportunity to reminisce/ rejoice over the return of Scampi and Lemon "Stinky" Nik Naks, as there's a time and a place for that sort of behaviour, and handily - it's over here.


Posted: 18:34 Fri 05-12-2003 by "Alex" # permalink comment
Comment: I prefer permanent brand extensions.

Where as Limited Editions( or shortlived extensions) are usually nicer, you don't usually know they're not permanent, so you can't 'stock up', or experience again.

An example is Summer Fruit skittles. I only saw these once(orange packet), and can't remember what they tasted like for the life of me. A contradiciton however is Twix Choc + Orange

For brand extensions, you can be sure that you'll walk in again and be able to find them- Tropical Starburst, or pepsi Twist

So my answer: Limited edition for quality. Permanent extension for 'reliability'

Posted: 18:43 Fri 05-12-2003 by "Alex" # permalink comment
Comment: Oh sorry, favourite limited editions? I'm not sure whether these are Ltd. Edition or short lived, but I'd love to see:

Liqourice and Summer skittles Mountain Dew Pepsi Blue(I heard it was sold here before, probably not true) Tropical Joosters Tizer Ice(to see if it was THAT bad) Blue Fruit Gums Jelly and Ice Cream Fruit Pastilles The alcohol flavoured wine gums

Posted: 19:45 Fri 05-12-2003 by "Kaptain Korolev" # permalink comment
Comment: The Kaptain does enjoy the feeling of a new kandy, pie or savoury catching his eye as he wanders around his local purveyer of the foodsnack. A new food taste brightens his day. He becomes accustomed to it's non-standard flavours and aromas until they are required by the Kaptain for his life-journey.

Then suddenly they are gone, the Kaptain searches....

'Where is kandy-pie number 47 subtype D?' he enquires,

'tis no more' mutters shop boy, he cares not for the Kaptain.

The Kaptain wanders home, frightened by what has happened, a dear kandy-friend has disappeared, 'who is next?' he thinks, 'Surely not my wholesome Rye bread?'

The Kaptain feels used by the kandy kompanies, they supply the treats only to cruelly remove them when they are desired and needed the most.

RIP - White chocolate Kit-kat Chunkies

RIP - Weetabix Banana Mini-bix

RIP - Cadbury's Secret

RIP - Terry's Minty sauce filled Pyramid

The Kaptain misses you, the only thing that komforts him is the rye, the delicious rye and a sliver of marzipan.

Finally, the Kaptain suggests a web based grave yard for the fallen kandys so that all may offer a thought for the lost.

Posted: 20:00 Fri 05-12-2003 by "charl" # permalink comment
Comment: hey controversial snackspot - atkins isn't 'fad'. bad journalist, no biscuit. i like the randomness of limited editions. if they're good they tend to get instated anyway. i worry that starburst fruitenesse is going to go the way of all alternates, but the rate i'm buying them ought to keep them available for a while (49p for 11.4g!!!)... and yes tizer ice was that bad. try eating a traditional fisherman's friend, a strepsil and a swig of lemon fanta for an approximation.
Posted: 15:02 Sat 06-12-2003 by Snackspot # permalink comment
Comment: Sorry about calling Atkins a "fad", charl - I thought "cult" was a bit harsh ;)

Kaptain, do you think we could turn old sightings pages into appropriate memorials? So far this year we've seen the passing of Wrigley's Xcite, Walkers Shots (probably), and also Twix Top: http://www.snackspot.org.uk/thread.php?story=0301171808sbc

My all-time favourites, however, remain: Sainsbury's Crystal Cola and Wall's Dalek Death Ray lolly - anyone else remember those?

Posted: 23:08 Sat 06-12-2003 by "klapka" # permalink comment
Comment: The dark chocolate Kit Kat was near perfection. Whereas things that aren't usually mint, when they come out in 'mint' editions always taste eerily wrong.
Posted: 01:05 Sun 07-12-2003 by "Joannavr" # permalink comment
Comment: Togos: ceaser chicken sandwich. mmmm croutons on a sub sandwich are soo good. Quiznos: Chicken Carbonara. Alfredo sauce, chicken, and bacon, sub sandwich.
Posted: 10:10 Sun 07-12-2003 by "charl" # permalink comment
Comment: i think i remember crystal cola. which makes me say: 'bring back tab clear'. yum.
Posted: 14:28 Sun 07-12-2003 by "Alex" # permalink comment
Comment: Can you tell me a bit more about Crystal Cola? The flavour preferably

And Pepsi released a brand of it: http://crystalpepsi.captainmike.org/

Posted: 20:13 Sun 07-12-2003 by "Kaptain Korolev" # permalink comment
Comment: The thought has also come to the Kaptain that limited editions are coming out more frequently than in the days passed. Part of the joy of getting a limited edition kandy treat was that they came out once in a blue moon and were genuinely different and special. Now the kandy kompanies seem to think that a limited edition can be achieved by coating the kandy in white chocolate. It is bad and wrong....

The Kaptain would like to see some genuine limited editions such as-

1) Mars Christmas - the same old chocolate bar but with marzipan replacing the toffee and fruit cake in place of the soft nougat.

2) Rum Coke - Not alcoholic but Coke with the delicious extra taste of the Rum. The Kaptain has already prototyped this product with a teaspoonful of Rum cake flavouring.

3) Salted dried Rye bread - The Kaptain enjoyed this in St. Petersberg. Thin slivers of dried/stale rye bread covered in salt.

Talking of kola-fizz-beverages, the Kaptain would like to know how Pepsi can justify having both diet Pepsi and Pepsi-Max? The taste is slightly different but they are essentially, the same. The Kaptain feels the Pepsi Max may be used as a method of hiding the fact that grown man-boys are drinking a 'diet' beverage, something that the strong fight-boy may consider a girl-drink.

Posted: 20:50 Sun 07-12-2003 by Snackspot # permalink comment
Comment: Great stuff, Kaptain - have you actually tried making a Mars Christmas to your specifications?

(It gets around the main problem I encountered when trying to make home-made Mars bars - the difficulty in synthesising a convincing "nougat"...)

Posted: 23:22 Sun 07-12-2003 by "Kaptain Korolev" # permalink comment
Comment: The Kaptain will attempt to produce a prototype Mars Christmas by the end of the week. No matter how successful the project the Kaptain will capture an electronic image of his proto-product and place it online for visual eating by the eyes of Snackspot readers.

At the moment he estimates the chances of success to be 50-50, his main worry being the welding of fruit cake and chocolate.

The Kaptain, however, faces the possibility of defeat bravely.

Posted: 09:37 Mon 08-12-2003 by "charl" # permalink comment
Comment: brown royal icing?
Posted: 03:38 Tue 09-12-2003 by "Roger Kaputnik"
(apparently posting from dialup- # permalink comment
Comment: The Mars Christmas is without a doubt, the best idea i've heard all year. Well done Kaptain. Maybe in every tenth bar they could insert a silver coin..... on second thoughts, that may be in breach of safetly laws and cause people to choke.
Posted: 09:12 Tue 09-12-2003 by "Kaptain Korolev" # permalink comment
Comment: The Kaptain has already purchased the fruit cake and marzipan from a local food purveyor. Today, the milko chocolato will be bought, tonight a Mars Christmas may be born.

Anxious times for the Kaptain.

The Kaptain would also like to note that upon the evening last he enjoyed a glass Koka Kola with a little of the rum cake flavouring. It tasted good, the rum flavour fighting the sweetness of the kola. However, the Kaptain felt it lacked 'the extra' that can only come with real alkohol.

Posted: 11:02 Tue 09-12-2003 by Snackspot # permalink comment
Comment: re: Mars Christmas - the "enrobing" stage was actually one of the easiest bits when I was trying to make homemade Mars bars. The Top Secrets Recipe book advises: breaking the chocolate (Galaxy for added Mars authenticity) into chunks, microwaving it (briefly!) to melt it, then just "painting" it on with a flat knife.

(The ripple effect on the top can then be created with a fork.)

Still, the race is on, Kaptain - a Scottish baker has combined a couple of your other interests by creating the UK's first Dundee cake to feature "a stable isotope" of Carbon 13: http://www.news.scotsman.com/dundee.cfm?id=1273162003

Posted: 17:31 Tue 19-Apr-2005 by "Alie" # permalink comment
Comment: Cadbury’s Spira soon to be discontinued due to alleged poor sales in the south. Is this an urban myth? Buy while you can….

What has happened to “Whispa”… another saddening demise?

Has anyone else observed the concerning lack of caramel in Cadbury’s Caramel bars since they abolished the bunny and renamed the bar?

Golden Wonder crisps …it’s nice to have an alternative to Walkers!

The disappearance of root beer from McDonalds in the early 90s was unfortunate, Dr Pepper doesn’t compare.

Posted: 19:25 Tue 19-Apr-2005 by "jb" # permalink comment
Comment: Cadbury's claim that the Wispa was merely rebranded as Dairy Milk Bubbly. But I beg to differ.

On the whole topic of brand extensions v limited editions. I like it when what were just limited editions become permanent members like white Maltesers and mint Kit Kats. Speaking of which I would like to see Irish Cream Rolos become a permanent edition and the Kit Kat Caramac as well as those two Cadbury bars from around Christmas time that were only available in Woolworth's

Posted: 17:31 Wed 19-Apr-2006 by "polarbear" # permalink comment
Posted: 18:51 Wed 19-Apr-2006 by "clerk" # permalink comment
Comment: Spira was discontinued a few months ago. Any on sale are just old stocks.
Posted: 10:14 Thu 20-Apr-2006 by "Phillerena" # permalink comment
Comment: Clerk do you kniw if Cadbury Dream is discontinued as I never see it anywhere these days, same goes for Milkybar Munchies.
Posted: 13:14 Thu 20-Apr-2006 by "Jes" # permalink comment
Comment: What happened to Kaptain? Please come back Kaptain and let us know what happened with you Mars Bar experimentations.
Posted: 16:30 Thu 20-Apr-2006 by "clerk" # permalink comment
Comment: Dream is still going. Doesn't sell hugely well though...
Posted: 16:32 Thu 20-Apr-2006 by "jennifer " # permalink comment
Comment: limited editions! does anyone remember when they brought out ltd.ed white chock smarties that were turqoise, purple and white? mmmmmmmm
Posted: 16:33 Thu 20-Apr-2006 by "clerk" # permalink comment
Comment: Sorry, that reads confusingly. I mean "still going" as in "still available".
Posted: 16:35 Thu 20-Apr-2006 by "jennifer" # permalink comment
Comment: hi clerk! in reference to the quote above your last do you remember them, or is it just me? 89101 8
Posted: 15:53 Wed 19-Sep-2007 by "Emma" # permalink comment
Comment: Cadburys Secret bars were a sad loss - even tho it was 11 years ago - i still think about them. i use to go to the shop and buy a secret bar a 6 pack of transforma crisps and a can of coke with my £1.00 pocket money - and im only 23!! i would actually pay cadburys £50 to make me one secret bar!! And jolly ranchers - anyone else remember them? Wispas are back on 8th October - i will be stocking up!!
Posted: 17:33 Wed 19-Sep-2007 by "Zeddy" # permalink comment
Comment: Well Emma, think harder! They were a Nestle product. ;)


Posted: 00:05 Sat 22-Sep-2007 by "Kel" # permalink comment
Comment: Does anyone remember (sorry if this is vague as heck!) a crisp that was similar in texture and shape to Disco's but with a flowered edge? this is wrecking my brain, please does someone else remember and if so please help! Think it may have been advertised in a 'jungle animal' fashion....thanks!
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