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Click pic to view comments Confirmed sighting: Dasani Pure, Still Water
Posted: 12:38 Wed 28-01-2004. Price: Depends on size (eg 79p/ 750ml). Location: BP Safeway, Norwich. Sub-flavours: 250ml, 500ml, 750ml, 1.5l. Nutritional unusualness: Mineral water from the Coca-Cola Company!.
"SM" reports: This is Coke's offering for the health conscious. This isn't actually a natural mineral water, rather they strip the impurities from tap water and then add the minerals. Ooh err! The corporate spiel that I was handed at work says that they can turn the flow on or off at the touch of a button allowing them to optimise production for warm periods. Expect a huge campaign in then next couple of months, big enough to rival the relaunch of Walkers Cheese and Onion crisps. They make the process sound all nice and expensive, expensive for us customers, nice - tastes awful, like Vittel but even nastier (I didn't think it possible, but it's true!)

...Hey, well done to Coca-Cola for planning to "optimise production for warm periods" - invaluable when launching a product such as this in the middle of a cold snap. The official site repeats the popular myth about drinking two litres of water a day ("only half a glass every half hour you're at work", one of their "experts" proclaims) - vital to replace fluids lost due to Britvic's axing of Tango Strange (nee "Freekee") Soda (did anyone have that in this year's fast-moving consumer goods dead pool?)

Add a comment | # Permalink to this page | 50 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 12:58 Wed 28-01-2004 by Snackspot # permalink comment
Comment: Slight clarification on that weird claim that it "was originally called Freekee Soda but had to change its name following complaints that it sounded like an obscenity" - The Scotsman duly explains:

"Originally it had been called Freekin Soda, but this was thought to be too close to a swear word. Then it was changed to Freekee Soda, but the names had to be changed in September after a legal challenge by a European confectionery manufacturer." http://news.scotsman.com/latest.cfm?id=2435295


Posted: 13:35 Wed 28-01-2004 by "Neil" # permalink comment
Comment: (Re: Strange Soda) Britvic category director Andrew Marsden said: "...the concept of the drink has proved too challenging to consumers..."

Those stupid, stupid consumers! Poor, poor Andrew!


Posted: 13:40 Wed 28-01-2004 by "Em" # permalink comment
Comment: Re: Dasani made by Coca-cola

I think this has been around in the USA for a while - a colleague of mine brought back a bottle from a trip to the states last summer. Coca-Cola 'doing' water - almost as scary as MacDonalds 'doing' salads. Shudder.


Posted: 13:51 Wed 28-01-2004 by "SM" # permalink comment
Comment: Yeah, the Coca-Cola Company corporate site in America says that it is available there, but in clear bottles as opposed to our lovely blue ones. It is meant to be being launched in about 20 countires in 2004, including France.
Posted: 14:41 Wed 28-01-2004 by "Daniel Thornton" # permalink comment
Comment: I'm not sure, but Dasani seems to be replacing Vittel entirely; we no longer stock Vittel, and I've notice Dasani appearing quickly in loads of places and Vittel being reduced to one row of clearance stock.

And any drink that can get the word "osmosis" on the bottle is alright by me.


Posted: 01:45 Thu 29-01-2004 by "Uncle James" # permalink comment
Comment: If you watch David Letterman, his regular live link to the deli round the corner contains some product placement: Snickers right next to the owner of the store, and a big Dasani fridge behind where any guests stand.
Posted: 15:44 Sat 31-01-2004 by "Alex" # permalink comment
Comment: I've heard rumours of Pepsi Pink, and that it will be released (in the US) to coincide with Pink sponsoring Pepsi.

99 percent sure that its false however.

Is it known if Diet Coke with Lime will be released here?


Posted: 10:47 Mon 02-02-2004 by "simon b" # permalink comment
Comment: I've had this in the states. It tastes like urine filtered through charcoal.
Posted: 13:31 Wed 11-02-2004 by "Diarmuid Mallon" # permalink comment
Comment: The coke company were making a big push on this yesterday lunch time. Lots of blue-clothed staff handing out free 500ml bottles. For the sake of research I bought a bottle for a 'real' consumer review of the product.

The bottle proclaims that it contains 'pure, still water' (specially developed to suit British palettes and lifestyles?) although the ingredients (!) list water, calcium chloride, magnesium sulphate and sodium bicarbonate. Obviously the british lifestyle requires lots of chemicals?

It tastes a little style, with a slight chalky after taste. Rather disappointing, as I was expecting so much from the first man-made water.

Before drinking, I wanted to clear my palette - but couldn't work out want to use!


Posted: 13:48 Wed 11-02-2004 by "charl" # permalink comment
Comment: i'd go for a pink pepsi - that'd be cool. wouldn't they have to do a beyonce, britney and *shudder* an 'enrique pepsiglesias' too though?
Posted: 14:44 Wed 11-02-2004 by Snackspot # permalink comment
Comment: It's potentially unlikely given their pro-Fair Trade comments, but I'd like to see Coldplay advertising "Pepsi Yellow"
Posted: 14:51 Wed 11-02-2004 by Snackspot # permalink comment
Comment: hey if "new energy drink" Pepsi X is the right colour, they could use it for that:
http://www.snackspot.org.uk/thread.php?story=0402041314cpi#20040205160300

"We've made a drink, we've made a drink for you
It's full of energy too,
And it is all - yellow"


Posted: 17:19 Wed 11-02-2004 by "Alex" # permalink comment
Comment: No, its not sorry.

I've currently got Asda Lemon and Lime coke. Is it still worth submitting?


Posted: 09:52 Tue 02-03-2004 by "Flameproof" # permalink comment
Comment: Have you read the headlines about this one today?

http://news.bbc.co.uk/1/hi/uk/3523303.stm BBC: Soft drink is purified tap water

http://www.thisislondon.co.uk/news/articles/9419992?source=Evening%20Standard

Evening Standard: Real thing or rip off?


Posted: 00:40 Wed 03-03-2004 by "laurent" # permalink comment
Comment: As a french man (i know it's bad...) I find it's really funny to see Coca Cola company selling enhanced osmosing tap water in UK, with a little marketing effort you'll soon be able to buy an Airsani. On the French market they will use a belgium spring water. Even on the American market it's seems that Dasani is the only 'purified water' the other brands use spring or Artesian well water see http://www.state.ma.us/dph/fpp/listou02.pdf

Is Osmosis a kind of Nirvara ?


Posted: 16:39 Wed 03-03-2004 by "bob" # permalink comment
Comment: disani what rubbish purified tap water, why not make home made disani all you have got top buys a brivic fillter! coca cola all they are doing is trying to be like delboy in fools and horses he tried that once!
Posted: 18:59 Mon 08-03-2004 by "elmsyrup" # permalink comment
Comment: I've taken against Dasani. I made a complaint about it to the FSA.
Posted: 19:02 Mon 08-03-2004 by Snackspot # permalink comment
Comment: Not that I want to stand up for Coke or anything, but what aspect of Dasani were you complaining about? Is it actually any less "pure" than "real" mineral water?
Posted: 19:08 Mon 08-03-2004 by "elmsyrup" # permalink comment
Comment: Well it's the fact that they ADD salt and the on the BBC news website claim it's as pure as water can get (they actually said this- google it!) So yes, it is less pure. Salt is something we do not need more of. And it tastes like crap.
Posted: 19:19 Mon 08-03-2004 by Snackspot # permalink comment
Comment: As the FSA may point out: they don't add "salt" in the conventional sense of sodium chloride - they add "minerals" (calcium chloride, magnesium sulphate, sodium bicarbonate), which are "salts" only in a chemical sense and might even be good for you.

Otherwise - salty water, "with the great taste of the sea"? I don't think so...


Posted: 19:43 Mon 08-03-2004 by "Wayne Williams" # permalink comment
Comment: I'd obviously heard about Coke's new bottled water Dasani being purified tap water, but the fact that it went through a process of reverse osmosis etc. to make it the purest water you could buy interested me. I bought a bottle at the weekend. Tastes just like tap water to me. And to everyone else who tried it. Coming soon - The whitest, purest, fluffiest snow for Eskimos?
Posted: 13:52 Tue 09-03-2004 by "Mike Gray" # permalink comment
Comment: Frankly, I'm surprised they aren't advertising it as "organically filtered n times" where n is the number of kidneys it has passed through on average previously...
Posted: 20:40 Wed 10-03-2004 by "Mike Gray" # permalink comment
Comment: www.dasani.com Click "downloads" Then hover your cursor over the woman. I am somewhat concerned about the association between her quote of "can't live without spunk" and the product in question.
Posted: 00:43 Thu 11-03-2004 by "Neil" # permalink comment
Comment: And the way that bottle's lit from behind...

NTK-me-do!


Posted: 09:17 Thu 11-03-2004 by "Mike Gray" # permalink comment
Comment: NTK have already been tipped off. ;)
Posted: 00:45 Fri 12-03-2004 by "Neil" # permalink comment
Comment: The "spunk" caption is now gone from the Dasani website...!
Posted: 11:15 Fri 12-03-2004 by "Mike Gray" # permalink comment
Comment: D'oh! Anyone screen grab it?
Posted: 15:56 Fri 12-03-2004 by "Markym" # permalink comment
Comment: I've got a grab it you want it but I'm sure you could just wait for NTK by now
Posted: 16:36 Fri 12-03-2004 by Snackspot # permalink comment
Comment: 0-day screenz: http://www.ntk.net/2004/03/12/dohdas.gif
Posted: 20:29 Wed 17-03-2004 by "cale"
(apparently posting from 168.39.81.6: ) # permalink comment
Comment: this site is stupid!!!!!!!!!!!1
Posted: 21:31 Wed 17-03-2004 by "cokeco" # permalink comment
Comment: Is this Dasani any different than the one that has been available for years?
Posted: 13:17 Fri 19-03-2004 by "Flameproof" # permalink comment
Comment: Just don't drink the water... http://news.bbc.co.uk/1/hi/business/3550063.stm
Posted: 18:33 Fri 19-03-2004 by "jake" # permalink comment
Comment: coca cola have been asked to rmove Dasani from shop shelves (as seen on itn news)
Posted: 20:58 Fri 19-03-2004 by "jake" # permalink comment
Comment: In the next 24 hours, Dasani will be removed from all shops, so buy a bottle why you can it may be worth summot one day.!
Posted: 21:49 Fri 19-03-2004 by "cokeco" # permalink comment
Comment: Yeah apparently it may cause cancer. Though maybe its just their way of getting us to buy more coke.
Posted: 22:34 Fri 19-03-2004 by "Mike Gray" # permalink comment
Comment: Was in London today (and now I have to move there - that'll teach me!) and this was front page of the Evening Standard. I was too cheap to buy a copy, so thanks for the link.
Posted: 19:33 Wed 24-03-2004 by Snackspot # permalink comment
Comment: "Coca-Cola has said it will not relaunch its purified tap water, Dasani, in the UK for the time being following a contamination scare" http://www.itv.com/news/150330.html

- lucky that it's been found on Mars: http://www.theonion.com/news/

PASADENA, CA—The Coca-Cola-sponsored Real Rover has discovered evidence that the surface of Mars was once partially covered by free-flowing Dasani, scientists at NASA's Jet Propulsion Laboratory announced Monday.

"The Real Rover's instruments found signs that cool, refreshing Dasani once drenched the surface of the Red Planet," said Dr. Marvin Chen, NASA space-science administrator and temporary liaison to Coca-Cola. "This discovery is so exciting, because it indicates that the Red Planet may have once hosted a healthy, active, fun-filled microscopic life. You see, Dasani would have been as vital to Martian lifeforms as it is to their terrestrial counterparts."


Posted: 23:58 Wed 24-03-2004 by "elmsyrup" # permalink comment
Comment: I must admit to chuckling that it won't be relaunched here. My first ever 'official complaint' about anything and what a result! Don't feel sorry for Coke, it tasted disgusting.
Posted: 18:07 Thu 25-03-2004 by "bob" # permalink comment
Comment: plz dont start moaning about this edit and paste! i fort i would tell you all!

coca cola says: VOLUNTARY WITHDRAWAL OF DASANI IN THE UK

This withdrawal is due to an inconsistency in one of the minerals contained in the product. Calcium is a legal requirement in all bottled water products in the UK, including Dasani. To deliver the required calcium we add back calcium chloride into the product. Through detailed analysis we discovered that our product did not meet the quality standards. Because of the high level of bromide in the calcium chloride a derivative of bromide, bromate was formed at a level that exceeded UK legal standards. This occurred during the ozonisation process we employ in manufacturing.


Posted: 20:32 Mon 21-Feb-2005 by "bob" # permalink comment
Comment: This time last year Dasani could give you cancer, and now look over 400 diffrent foods, i hope coca cola are larfing there heads off!!! wat gos around comes around!
Posted: 09:44 Tue 22-Feb-2005 by "Phillerena" # permalink comment
Comment: There's a Nestlé mineral water out now, I saw it in Asda once. I believe they're trying to take over the world.
Posted: 10:01 Tue 22-Feb-2005 by "Whomper" # permalink comment
Comment: Don't Nestle own Buxton Mineral Water? I know they're the power behind Powwow Water Coolers these days, so they definitely have a finger in this pie.
Posted: 21:02 Wed 23-Feb-2005 by Snackspot # permalink comment
Comment: dunno, but they bought Powwow from the somewhat more entertainingly named Hutchison Whampoa (and origin of the "[Whampoa] Powwow" name?) http://www.nestle.fi/neobuilder.20031029091875090000001831709729.html
Posted: 21:48 Tue 16-Aug-2005 by "Cozmik Rayz" # permalink comment
Comment: Yep yep, Nestle do indeed own Buxton water. Strangly though, soon after Nestle bought Powwow they stopped selling the 18.5litre Buxton bottles. Hmm.
Posted: 15:38 Thu 01-Dec-2005 by "Den" # permalink comment
Comment: Anyone else wait all day for Powwow to deliver water and never show up, have your payments disappear from their system, buy a cooler that is never recorded and still get charged rental, never have letters or phone calls acknowledged and generally want to throttle the whole finance,sales and customer services departments?
Posted: 22:20 Fri 09-Jun-2006 by "Mike" # permalink comment
Comment: Nestle do own Buxton but they stopped bottling in big bottles as they could not continue to do this at source, they were shipping the Buxton water to a bottling plant in Watford via tanker and rebottling it there! This breaks rules on bottling so they stopped it. 10228 8
Posted: 11:41 Fri 14-Mar-2008 by "Josh" # permalink comment
Comment: Nestle own the following,

Powwow water Buxton Vittel San pellegrino Perrier

i think thats it, i only work for Powwow thought lol


Posted: 20:02 Tue 18-Mar-2008 by "Dave" # permalink comment
Comment: If you thought powwow are bad try Eden springs water uk ltd ... bad billing,even worse customer services,contaminated bottles and coolers that very nearly burnt down my factory! when i rang to complain the 'lovely' scottish lady said i was being very 'unreasonable!!!!!' DONT TOUCH THESE WITH A BARGE POLE !!
Posted: 15:57 Sat 05-Apr-2008 by "Mike" # permalink comment
Comment: I like your comment Dave , but to make accusations like contaminated water and coolers ... you are way off the mark ... ALL water cooler companies have to abide by and follow a VERY stringent hygeine rules and regulations in accordance with the BWCA ( Bottled water cooler association ). Your experience may have been bad , but considering Eden Springs have outstripped Powwow as the UK's leading supplier , says it all !
Posted: 14:11 Mon 22-Sep-2008 by "doug"
(apparently posting from 80.192.68.59: ) # permalink comment
Comment: soon eden and pow wow will be one company
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