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Click pic to view comments Fortnightly face-off: Boys vs Girls
Posted: 13:48 Sat 28-02-2004.
Snackspot reports: Some fascinating responses to last time's debate, with many deeming Self-scan checkouts to be clearly flawed if you're buying items with security tags stuck to them, and frankly only really any good if you're just buying milk and a packet of biscuits. Other popular improvements to the supermarket shopping experience included encouraging old people to visit the store during the week (when they presumably don't have anything better to do), and shoppers of all ages and genders to have their money ready when they get to the till. This week, inspired by discussion of the more "feminine" Mars Delight bar, it's time to put the world to rights regarding: Should more foods cater specifically to men and women's different snacking needs?

...Are you a woman put off by the enhanced "manliness" of Smirnoff Black Ice, or Nestle's Not For Girls Yorkie campaign (which I've always maintained was designed to make women switch to Nestle's then-new Double Cream)? Or are you a man who was "never confused" by your occasional liking for these new Mars bars, Cadbury's Flake, the blatantly-repositioned Heat magazine, or even a glass of white wine (or similar fruit-based drink) for the lady?

Add a comment | # Permalink to this page | 25 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 11:30 Sun 29-02-2004 by "choccieman"
(apparently posting from 81.86.154.129: 81-86-154-129.dsl.pipex.com) # permalink comment
Comment: Sorry for my recent absence, I'll try and a get a couple of sightings up soon :-)

Given the response I've seen the whole 'not for girls' thing seems to have made more women buy yorkie bars so maybe its just reverse psychology (perhaps a not for blokes campaign for flake would have similar results). We probably should try not paying attention to 'gender specific marketing' as its probably 'them' realising how bored we all are with POLITICAL CORRECTNESS.


Posted: 12:08 Sun 29-02-2004 by "charl" # permalink comment
Comment: nothing on this earth would make me buy a yorkie - they're vile. the not for girls thing was a fine example of 'when marketing people go bad'. that said if i had the choice of something i like in a slate blue packet or a sparkly pink one, i'd go for the glitter every time.
Posted: 12:19 Sun 29-02-2004 by Snackspot # permalink comment
Comment: sorry if i asked this before, choccieman, but how did you think the Woolworths 25p range (Utterly Nutty, Double Munch etc) measured up against their "clearly inspired by" (ie Snickers and Twix) equivalents? http://www.snackspot.org.uk/thread.php?story=0401311530sbc
Posted: 13:17 Sun 29-02-2004 by "Mike Gray" # permalink comment
Comment: Like I said before, though, Charl there was a sparkly pink Yorkie. Although quite why anyone would choose Yorkie if there was Galaxy or Cadbury's available, I'm not quite sure.

http://www.cweb1.com/tuck/promotions.html

middle photo on that page shows the pink "for girls" yorkie.


Posted: 13:33 Sun 29-02-2004 by "charl" # permalink comment
Comment: thanks for the picture mike, but the key phrase in my statement was 'something i like'. so i agree with you, why anyone would buy a yorkie when anything else vaguely snacklike was available i have no idea.
Posted: 16:24 Sun 29-02-2004 by Snackspot # permalink comment
Comment: maybe the "not for girls" campaign was a reverse psychology to try and persuade ladies to try it?
Posted: 16:54 Sun 29-02-2004 by "choccieman"
(apparently posting from 81.86.154.129: 81-86-154-129.dsl.pipex.com) # permalink comment
Comment: with regards the woolies cheapo range, they're not that bad. I don't think any of them measure up to their counterparts but as you point out, they are that bit cheaper. Biggest problem with them is that their chocolate is just wierd, tastes ok to begin with but the aftertaste is nasty. What would have been nice is if they'd actually come up with something new rather than imitate existing brands. Ah well, mebbe we'll all have to stick to importing from other countries.
Posted: 20:34 Sun 29-02-2004 by "charl" # permalink comment
Comment: yup, i definitely think that snackspot.
Posted: 22:34 Sun 29-02-2004 by "Flameproof" # permalink comment
Comment: I expect that it's more simply just a way to get it lodged in the brain- they can have custom from homophobic men *and* rebelious women. Although this may seem a niche market it's probably a bigger playing field than Yorkie's ever had before... I think Snackspot may have a point about maybe moving the few female Yorkie consumers over to Double Cream though.
Posted: 17:16 Mon 01-03-2004 by "Philip Thompson" # permalink comment
Comment: I think you've got it wrong.

The whole point of the campaign is...

Men: Will think it's manly/blokeish to buy a Yorkie and will buy them to be masculine... as its for blokes.

Women: The advert shows the woman desperate to get the Yorkie so going in disguise etc... based on the fact that women don't want to be told what they can and can't do by men. If I told my wife that trousers weren't for women... she's just put trousers on from this day forward.


Posted: 19:46 Mon 01-03-2004 by "Peter" # permalink comment
Comment: It does seem that it's an attempt at reverse psychology but it might dissuade a few potential customers as well.

I agree with Mike, given that there's Galaxy and Cadbury's around who would go for it? The Fruit and Nut Yorkie is nice, but I would go for the Cadbury's version everytime.

Also avoid the Yorkie easter egg, the chocolate inside is stale, yuk!


Posted: 20:09 Mon 01-03-2004 by "Mike Gray" # permalink comment
Comment: The flake advert has always puzzled me (relevant to this debate because it's obviously a "Women, treat yourselves to a flake!" type effort)

Maybe I'm unique, but I can't imagine ever wanting to eat chocolate in the bath. Is this a gender thing?


Posted: 20:39 Mon 01-03-2004 by Snackspot # permalink comment
Comment: yeah, especially something as crumbly as a flake, as bits would fall off everywhere and melt and end up stuck to your chest - i imagine

i mean, even maltesers' obsession with how light their product is have yet to stoop so low as suggesting bathtime consumption opportunities. i was going to suggest that, like those anna friel 3 phone ads, it's just an excuse for some semi-artistic nudity (but then who are they trying to appeal to with that??)


Posted: 22:09 Mon 01-03-2004 by "Saramond" # permalink comment
Comment: Guess it must be a gender thing, a bath isn't complete for me (female) without a chocolate bar and a magazine!
Posted: 22:41 Mon 01-03-2004 by Snackspot # permalink comment
Comment: my flat doesn't have a bath - it only has a shower, which doesn't seem to be the ideal environment for any kind of snack consumption. crisps especially.

cartons of ribena seem to be ok though, or - at a pinch - a swig of sainsbury's shower gel (mmm, tea tree *and* lime!)


Posted: 02:57 Tue 02-03-2004 by "Adrian" # permalink comment
Comment: You can also drink beer in the shower. And speaking of foods positioned for women or men, I found those Tia Maria Tim Tams.
Posted: 11:17 Tue 02-03-2004 by "Nebbish" # permalink comment
Comment: Never mind eating in the shower, what's the consensus on eating on the toilet?
Posted: 11:19 Tue 02-03-2004 by "Mike Gray" # permalink comment
Comment: They could have used that as a parody of the Flake advert when doing the Yorkie "not for girls" thing, couldn't they? Some bloke on the loo eating a Yorkie.
Posted: 14:19 Tue 02-03-2004 by "Nebbish" # permalink comment
Comment: Made me laugh out loud!
Posted: 17:28 Tue 02-03-2004 by "Alex" # permalink comment
Comment: It can't be worse than those adverts on Soccer Am....
Posted: 15:51 Sat 17-04-2004 by "aily" # permalink comment
Comment: is the not for girls slogan not breaking one of the fundamental rules of advertising... DO NOT DISCRIMINATE!?
Posted: 09:46 Tue 27-04-2004 by "loven " # permalink comment
Comment: welz i really don't lyk dis syt bcuzz it doesn;t really show about wut girls and boys eat
Posted: 12:59 Tue 27-04-2004 by "Matthew" # permalink comment
Comment: Subtitles on Ceefax. Or is it BBCi now? I forget.
Posted: 17:03 Mon 06-Jun-2005 by "becca" # permalink comment
Comment: i have always like yorkie bars, even though i'm a girl i get the largest packet. i even had a yorkie easter egg. and there even better
Posted: 19:48 Wed 08-Jun-2005 by "Stevie Nicks" # permalink comment
Comment: Yorkies are crap. They just gave me a great excuse to not eat them. 96745 5 8
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