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Click pic to view comments - Confirmed sighting: Special K Lite Bites Confirmed sighting: Special K Lite Bites
Posted: 10:59 Tue 13-04-2004. Price: 1.99 for 6 x multipack. Location: Sainsbury's, Peterborough. Sub-flavours: Sundried Tomato and Basil, Cheese Trio, Tikka. Nutritional unusualness: The usual suspects in snacks, MSG etc.
"Alflavor" reports: After two years in development these are Kellogg's first foray into the savoury snacks market. Should be found down the snack aisle, but these were with the cereals and bars!! The snack's a light extruded corn and rice pillow, and is fat controlled to below 8%. All in good pretty good flavours, and actually quite moreish and filling for a low fat snack!!

...To be honest, I wasn't too sure about these flavours - Tikka and Sundried Tomato were a bit insipid, while the Cheese flavouring was a bit patchy in the packet I had (and also generally not strong enough). But I couldn't agree more with "Alflavor" regarding their position in Sainsbury's (with the other cereal bar spinoffs!!), a basic error in what I believe is called "category management" - also threatening to confuse consumers currently seeking Robinsons Squash For Milk, which is grouped with the other Robinsons' squashes, not with the other milk flavourings like Crusha and Nesquik. Also not filling me up between meals at the moment are Thai Bites-alike McVitie's Go Ahead Chilli and Lime Flavour Crispy Rice Crackers, and Orville Redenbacher's Popcorn Mini Cakes (about 85p for giant 99g bag in Sainsbury's, made by US food giant ConAgra, in Caramel and Sour Cream and Onion only).

Add a comment | # Permalink to this page | 14 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 16:17 Tue 13-04-2004 by "Diarmuid Mallon" # permalink comment
Comment: Safeway on the Basingstoke Rd, Reading had these with the 'breakfast' bars. For once I managed to resist, and left them on the shelf. As my eyes wandered along the shelves I spied the new pop-tarts - now in 8 packs. Yum Yum.
Posted: 12:09 Tue 20-04-2004 by "HotPhil" # permalink comment
Comment: Only tried the Tikka variety so far - great, heartily recommended. Found as part of a six-pack on a non-category specific aisle-end unit in my local Morrisons
Posted: 21:14 Sat 24-04-2004 by "sandworm" # permalink comment
Comment: tried all three flavours today, suprisingly for the low-fat snacky things popping up all over the place, these ones actually have lots of flavour and a non too disturbing texture. i could quite easily choose these over a normal bag of crisps any day. the confusion of product placement was overcome by having them at the checkout, hence the impulse buying of all three flavours heh
Posted: 11:07 Thu 13-05-2004 by "Zootius Flavius" # permalink comment
Comment: Must agree these "lite" snacks are very tasty and good value for money - there are loads in a pack.

At 2g fat per pack that's about half the fat of Thai Bites. Nicer tasting too although the guys in my office said the Cheese flavour was really smelly.


Posted: 09:42 Tue 01-06-2004 by "Zootius Flavius's MATE" # permalink comment
Comment: Yeah when me mate bought it inbto the ofice, i tried 1 geez was it cheezie so say the least.
Posted: 15:31 Thu 10-06-2004 by "Jim"
(apparently posting from 80.0.4.100: spc1-leed3-3-0-cust100.seac.broadband.ntl.com) # permalink comment
Comment: My boss sent me a whole complimentary box of these bad boys this morning. I've just finished a packet of sundried tomato and basil flavour, not only are they dripping in flavour, but because they're so low in fat I have to consume four times as much to uphold the spare tyre of the web designer. Hooray!
Posted: 02:02 Fri 11-06-2004 by "elmsyrup" # permalink comment
Comment: Well. There was a burst bag of these in the shop. I picked one up, sniffed it and crushed it between my fingers. I wasn't impressed, so that's saved me buying them. They seemed to have a nasty crisp texture; like those horrid processed corn snack things I remember from the 80s.
Posted: 16:21 Wed 16-06-2004 by "jacqui" # permalink comment
Comment: im on the weight watchers diet and was wondering how many points the special k lite bites would be, can anyone help me?
Posted: 21:24 Thu 18-Nov-2004 by "Queenmedusa" # permalink comment
Comment: Absolutely delicious. Have only tried the Tikka ones so far but they are lovely. The texture is crisp and they're full of flavour (perhaps the only downfall being that the flavouring may stain your fingers if you eat too many!) Recommend these heartily although like the other snacks, they're not cheap.
Posted: 11:39 Sun 21-Nov-2004 by "Marc" # permalink comment
Comment: This will be yet abother legal battle for the original K and the K Lite. The K Lite network has so many viruses.
Posted: 14:10 Fri 01-Apr-2005 by "Suz" # permalink comment
Comment: Well, what can i say, these are disgusting. After bringing myself to try one, after my nose detected the far from tolerable reek upon opening the packet, i found the texture to be that of pot pouri.
Posted: 12:43 Wed 25-Jan-2006 by "Christine "
(apparently posting from 84.64.125.162: user-1442.wfd81b.dsl.pol.co.uk) # permalink comment
Comment: From N.Ireland dont have a sainsbury's do you know of any other shops that sell them? or so they even excist anymore?
Posted: 12:49 Wed 25-Jan-2006 by "be" # permalink comment
Comment: Christine - i get mine in Tescos in Dungannon. Im not keen on sundried tomato or tikke, bu the salt and vinegar variety are lovely... they have immense flavour... its making my mouth water thinking about them! 13292 4 49
Posted: 11:26 Fri 02-Feb-2007 by "Claire Styth" # permalink comment
Comment: We live in Carlisle and no where sells the Special K Lite Bites, Where can we get them, Please help us !!!!!
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