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Click pic to view comments - Confirmed sighting: Nestle Rolo low carb Confirmed sighting: Nestle Rolo low carb
Posted: 14:46 Sat 26-Jun-2004. Price: 1.29 for 57g pack. Location: SuperDrug, Broad Street, Reading. Nutritional unusualness: 3.5g net carbs, contains Maltitol, salt of aspartame-acesulfame, Sucralose.
"Diarmuid Mallon" reports: First off - 1.29! The Rolos look much like traditional Rolos, although the chocolate is much darker. Taste-wise there is very little similarity. The chocolate is not as creamy or rich as normal Rolo chocolate, and the toffee is far too soft. After a few, the aspartame taste becomes overpowering. If you're looking for low carb chocolate I would stick to either Boots or the Thornton's Diabetic chocolates. No nasty after taste with those. And cheaper.

...Another non-convert to the Atkins cause there, as "Diarmuid" confirms yesterday's low-carb = high-price? warnings. In the interim, we've had an unconfirmed report of (high-carb) Mint KitKat Kubes in Asda - while, in the longer term, The Grocer predicts that Nestle's Christmas 2004 lineup will feature 200g and 400g boxes of Swiss Chocolate Dreams (4.99 and 8.99) and a "Brilliant Blackcurrant" addition to the chocolate Matchmakers range, followed by a "revolutionary new product that will fulfil consumers' desire for an indulgent snack that isn't focused on chocolate" (currently known only as "Project Zephyr") sometime early next year.

Add a comment | # Permalink to this page | 34 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 16:26 Sat 26-06-2004 by "charl" # permalink comment
Comment: i disagree with diarmuid, i think the flavour of the rolos is really good (if you've eaten diabetic chocolate, these are a breath of fresh air - much less aftertaste) and they have a slight hint of coconut. the softer caramel is nice too.

the two finger kit kats are going for 69p in sheffield superdrug and the lady at the checkout said they are all going very well. the kitkats still taste like real thing and again, they've done something snazzy with the chocolate to reduce the sweetener aftertaste (cf. thornton's diabetic milk chocolate).

now if they can just bring down the price...


Posted: 19:31 Sat 26-06-2004 by "lulu" # permalink comment
Comment: i disagree with charl because there is no taste of coconut in it and there is a horrible aftertaste. i don't like them.
Posted: 21:35 Sun 27-Jun-2004 by "Diarmuid Mallon" # permalink comment
Comment: Another cinema enhanced tasting... in the dark I had a nearly blind tasting of the rest of the pack of Rolos, and half a bar of Boots diabetic chocolate. The Rolos were nice, but there was a building after taste. The Boots chocolate was lovely, and no noticeable after-taste imho.

Oh... the film was Around The World In 80 Days, which is really for die-hard Chan fans only - which will be me!


Posted: 19:44 Mon 28-Jun-2004 by "elmsyrup" # permalink comment
Comment: Blackcurrant and chocolate? Foul. I'm very intrigued by the idea of Project Zephyr though.
Posted: 18:47 Tue 29-Jun-2004 by "Phillerena" # permalink comment
Comment: Had some low-carb rolos today. All I can say is, very odd! They taste sort of fatty and rich, but very very strange. Probably because Atkins embraces fat where it murders carbs.
Posted: 22:31 Wed 30-Jun-2004 by "richard" # permalink comment
Comment: Was very excited to spot the low carb Rolos - but underwhelmed by their taste. They were insubstantial and had the hint of a nasty aftertaste. Won't be spending £1.29 on these again. The Kit-Kat I felt was slightly better - hope they'll bring out a chunky version soon!
Posted: 18:52 Sun 11-Jul-2004 by "Sarah" # permalink comment
Comment: When I saw the low carb rolos and low carb kit-kats in Superdrug I thought I'd died and gone to heaven. I'm following the Atkins diet and because I have a VERY sweet tooth do struggle sometimes with chocolate cravings. Both products are FAB
Posted: 16:58 Mon 19-Jul-2004 by "Jumble" # permalink comment
Comment: I'm chewing the 6th low carb Rolo from my packet of 10 as we speak. All I can say is yum! Slight coconut taste agreed (quite like it actually), and the toffee is a bit soft making the unpeeling of the pack more challenging in the warm weather. I'm a convert. I shall be saving my last rolo for myself. (And to think I'm getting thinner too lol)
Posted: 18:09 Wed 21-Jul-2004 by "eddie" # permalink comment
Comment: Warning

Excess use will result in the runs


Posted: 15:30 Thu 22-Jul-2004 by "Erykah" # permalink comment
Comment: Do these Rolos contain Aspartame?
Posted: 23:02 Mon 26-Jul-2004 by "runny bott"
(apparently posting from 82.2.115.238: client-82-2-115-238.brnt.adsl.virgin.net) # permalink comment
Comment: I am now a low-carb rolo and kit-kat addict!! However, after two packs of rolos and one kit-kat, I have spent the evening in the smallest room. Amazing effect! This low-carb diet has had me egg-bound for weeks. At last, a solution to my Atkins Constipation and a yummy treat all in one!! What price comfort??
Posted: 19:04 Thu 12-Aug-2004 by "sue-shaun" # permalink comment
Comment: me and my husband tried the lowcarb rolos today tesco had them on offer 2pkts for £2.50 usuall price is £1.50 each in tesco and holland and barrett found them ok but too expensive for the both of us be great if they were cheaper so i`m affraid i`ll be sticking to my belgium white chocolate from holland and barrett for 75p a bar
Posted: 20:53 Thu 12-Aug-2004 by "Chester Copperpot" # permalink comment
Comment: You were knocked, they are only 69p a pack.
Posted: 08:40 Fri 20-Aug-2004 by "IzzyH" # permalink comment
Comment: They've now made an appearance in the Rep. of Ireland in Holland & Barrett. I think I've gone off chocolate altogether now...
Posted: 22:44 Wed 25-Aug-2004 by "Alcoholiday" # permalink comment
Comment: My missus and I tried both the Rolos and the KitKat from Tescos in Oldham, and we both detested them. Nasty nasty chemical aftertaste. We'll stick with the Atkins chocolate bars from Tescos, and the Carbolite bars from Asda.
Posted: 10:38 Tue 14-Sep-2004 by "GBoy" # permalink comment
Comment: In ASDA they are reduced at mo, bought pack of 4 tubes of rolos 3.07, and 7-2bar packs kitkats 2.70ish.

Also these are actually real low-carb sweets for a change. No offence but the Atkins and Carbolite are still high in Carbs non net weight.

I'm doing the British Dr Charles Clark Low-Carb, which you count the full carbs, not the Nett as with Atkins, so they are "good".


Posted: 21:21 Tue 14-Sep-2004 by "Anna" # permalink comment
Comment: Saw these on Watchdog earlier tonight. I'm fascinated by the "sugar is much cheaper than artificial sweeteners" argument put up by Nestle. It is cheaper (which is why cheap processed food is full of it), but how come supermarkets can sell 'diet' fizzy pop so cheaply? And why is Diet coke the same price as normal coke?
Posted: 21:44 Tue 14-Sep-2004 by Snackspot # permalink comment
Comment: excellent point A - it's possible that some artificial sweeteners (eg diet drink "favourite" aspartame) are now manufactured in sufficiently industrial quantities to bring the price down (though of course still have a quite noticeable non-sugar flavour)

I haven't tried these Nestle Low-Carb variants yet but I assume they use better-tasting (and thus newer, rarer, more expensive?) sweeteners instead. Also, don't rule out the fact that Atkins fans actually prefer to pay more for their special gimmicky products, as this also helps dissuade them from eating too much of them


Posted: 22:05 Tue 14-Sep-2004 by "Anna" # permalink comment
Comment: That was my thought - they're expensive because Nestle know they can get away with it. Although obviously that isn't such a good thing to announce on a national TV programme.

Not sure about the newer, more expensive sweetener possibility - maybe someone with a quicker (and more reliable) internet connection than mine could do a little research? There's a packet of (real) Rolos up for grabs for the person who solves the riddle...


Posted: 22:39 Tue 14-Sep-2004 by Snackspot # permalink comment
Comment: perhaps not quite the detail you're looking for, but the "Nutritional Unusualness" bit on the sighting identified "Maltitol, salt of aspartame-acesulfame, Sucralose".

Sucralose is the "sugar based" sweetener that seems to go under the trade name "Splenda", and I don't think Maltitol (a polyol, presumably) is as commonly used in consumer foods as aspartame (well, not in the ingredients lists I've been reading, anyway)

the other thing that'll factor into the cost is that these are almost certainly being produced on a smaller scale compared to the vast quantities they're churning out of normal KitKats and Rolos (which have also paid off their initial development, research, and manufacturing setup costs years ago). And at the moment, the market for Low Carb products is probably nowhere near the size of that for full-fat ones (unless of course Atkins-followers actually eat *more* of these than average consumers tend to, in order to make the most of their beneficial effect ;)


Posted: 13:54 Thu 16-Sep-2004 by "a_newbie" # permalink comment
Comment: I really like the taste of the low carb rolo's. I admit that they taste slightly different, but I find them very palatable. The KitKats are actually more like the original, but I prefer the rolo's. I find it very hard not to eat them all once I have opened a pack ;)
Posted: 17:32 Sat 18-Sep-2004 by "bob" # permalink comment
Comment: since cadbury brought out the version of kit kat there is like a new flavout of kit kat evry week: so far i have seen these flavour, Normal, white chocolate with yoght and lemon, White chocolate and lime, Dark chocolate, Orange, Special caramel, Special orange, Christmas pudding,mint one, Low carb one, cappacino cubes, mint cubes, orange cubes and normal cubes, I suppose they want to get there sales back
Posted: 23:39 Sat 18-Sep-2004 by "elmsyrup" # permalink comment
Comment: REALLY Christmas pudding, Bob?
Posted: 00:00 Sun 19-Sep-2004 by "bob"
(apparently posting from 62.253.32.4: nrth-cache-1.server.ntli.net) # permalink comment
Comment: yes but i havnt yet seen it but there is a sign in my local shop near the christmas range, which says christmas pudding kit ket coming soon
Posted: 14:20 Thu 23-Sep-2004 by "Joanne" # permalink comment
Comment: As a atkins dieter I was really excited to see rolo's and kit kats at tesco. The rolo's were quite bland I thought but the kit kat was great, really choccie Mmm
Posted: 15:48 Thu 21-Oct-2004 by "sofee" # permalink comment
Comment: just had my taste of low carb rolos! very nice although i really couldn't finish the whole packet they seem to fill you up a bit more than the normal version! great idea for us atkins chocoholics outhere just a bit on the pricey side!
Posted: 08:49 Fri 22-Oct-2004 by "Kim" # permalink comment
Comment: I do not agree with you on the Rolos, i am and have been on the Atkins diet for a while now, and the one thing i can NOT live without is chocolate!!! These Rolos are great! I do not think that there is a big difference between the the "full fat" and low-carb ones. Infact, i seem to prefer the low carb ones, the toffee is more creamy than the others.
Posted: 18:13 Wed 03-Nov-2004 by "yousuk" # permalink comment
Comment: you are all losers arguing about chocolate hahah u suck!
Posted: 00:10 Thu 04-Nov-2004 by "Amanda" # permalink comment
Comment: I've been an atkins dieter (though i must admit, I do my own variation, less fat, more healthy stuff) for 2 yrs now, and I was delighted when on returning from my usual home of Cyprus to the uk 2 weeks ago to find REAL chocolate, that I cat eat!! I agree with the earlier comment that the toffee seems creamier, tho there is a slight after taste, but who cares, I can eat chocolate again, and it tastes like the chocolate i used to eat! If you want to have real chocolate, stop whinging, and get fat, if you want to do atkins, be happy you have SOMETHING!
Posted: 20:03 Sun 07-Nov-2004 by "Julie" # permalink comment
Comment: I have a condition that means i have to stick to a very low carb diet, so when I spotted the low carb rolos & kit kats i was delighted. I love the Rolos and have since tried other low carb chocolates, what a pity they are so expensive but hopefully in time the price will come down.
Posted: 00:51 Mon 08-Nov-2004 by "Richard" # permalink comment
Comment: All the people on diets are kidding themselves and they know It. The rolo's and kit kats don't taste anything like the real full fat versions.
Posted: 16:34 Mon 08-Nov-2004 by Snackspot # permalink comment
Comment: either that or it's been so long since they had real chocolate that they can't remember what it tasted like...
Posted: 18:44 Sun 11-Dec-2005 by "ST" # permalink comment
Comment: go to superdrug! rolos are 49p at the mo...half price! 1353 5 09
Posted: 23:45 Mon 24-Sep-2007 by "sr" # permalink comment
Comment: pl. be careful of the side-effects of aspartame in these chocolates okay..
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