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Click pic to view comments - Confirmed sighting: Cadbury Flake Praline Confirmed sighting: Cadbury Flake Praline
Posted: 10:26 Wed 08-Sep-2004. Price: around 45p. Location: Woolworths, Luton. Nutritional unusualness: May contain traces of wheat.
"Saramond" reports: Another new addition to the ever growing Flake range. This one is "Crumbly milk chocolate Flake nestled in rich hazelnut praline". It's basically a normal flake with the underside dipped in chocolate praline. It's not too bad, it has a nice praline taste and only 200 calories a bar!

...A double-helping of Dairy Milk developments today (and we've got "choccieman" waiting in the wings with the hotly awaited Flake Moments) - and welcome back to "Saramond", who got this sighting in just before that of "Phillerena", who spotted it for the same sort of price in Woolworths, Selby, complaining: It's always nice when you see a new product you weren't expecting, but when I tried this new Flake variant, what an anti-climax it was! It is essentially just a Flake with a chocolate/ nut coating. The coating is also only on two sides of the Flake, and is very thin, so when you eat this you can barely tell the difference to a regular Flake. The Flake centre itself is the same and the only thing different is a slight nutty crunch around the sides. I've noticed a lot of new Cadbury products recently, so perhaps this is all part of Cadbury's fight against Nestle. I would say that they are winning too, as I saw a woman just throw a tube of Cadbury Snaps into her trolley today without even looking at them.


Posted: 19:31 Wed 08-Sep-2004 by "Phillerena" # permalink comment
Comment: Those new Cadbury and Nestle ads are bizzare aren't they? Esp. the Cadbury ones - "No we hadn't forgotten about it, Happiness". Have to say the Nestle ones are better as at least they make you think about actually eating an Aero.
Posted: 20:23 Wed 08-Sep-2004 by Snackspot # permalink comment
Comment: yeah, and completely bloody useless as ads I imagine, unless people like being lectured by unrealistic stuffed animals about their personal chocolate consumption

also, without wanting to sound like that bit at the front of the Guardian Guide, it's a bit weird that "happiness" is now such an abstract concept for people that they find themselves actually talking to it in person...

Posted: 13:32 Sat 11-Sep-2004 by "Phillerena" # permalink comment
Comment: From mad.co.uk:

Aside from the cost-cutting benefits of pooling resources, the relaunch of Dairy Milk has also allowed Cadbury to enhance its on-shelf presence by developing a "purple patch". It is understood that it is now looking to do the same with the Flake brand. This will involve four variants when Flake Praline is launched later this year (MW June 24), and will create a "yellow patch" on shelves.

Posted: 18:05 Mon 27-Sep-2004 by "KittyFairie" # permalink comment
Comment: I actually really liked this. Especially since it is alot less messy than your usual flake. *hides*
Posted: 10:59 Tue 05-Oct-2004 by "Lee Maguire" # permalink comment
Comment: Not sure I really get the Praline-variation. It looks like a Flake with hideous acne running down the sides.
Posted: 11:05 Tue 05-Oct-2004 by Snackspot # permalink comment
Comment: perhaps another candidate for your "confectionery - or dermatological condition?" web quiz, "Lee"... http://www.snackspot.org.uk/thread.php?story=0308181233cas#20030907131300
Posted: 15:23 Sun 10-Oct-2004 by "davidgentle" # permalink comment
Comment: Just bitten into one and...I think it could easily be..damn, I was just trying to type and hold it in one hand and a little chunk got trapped in my keyboard. I was going to suggest that it's succes could be that it doesn't seem to "flake" as much as a normal Flake does. Having finished it I'd say it's basically rather like a normal flake with an annoying "nuts between teeth" feature.
Posted: 20:00 Tue 05-Apr-2005 by "Jackie" # permalink comment
Comment: Have to say i Love Flake Praline! mmm
Posted: 17:36 Wed 19-Apr-2006 by "polarbear" # permalink comment
Comment: sooooooo good i always buy 3 at a time 33714 0 78
Posted: 20:51 Fri 07-Mar-2008 by "Keir Hardie" # permalink comment
Comment: still going strong in 2008! I bought three at a time too, because Poundland have three-packs. I thought it was a bit 'so what?' but nice enough - I agree with davidgentle basically.
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Recently discussed stories (comments):
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