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Click pic to view comments - Confirmed sighting: Kellogg's Coco Pops Coco Rocks Confirmed sighting: Kellogg's Coco Pops Coco Rocks
Posted: 17:19 Tue 14-Jun-2005. Price: £1.99/ 350g. Location: Tesco, Brent Cross, London. Nutritional unusualness: More calories than same quantity of Nestle Cookie Crisp.
Snackspot reports: I think I'm talking about this in the London Line free newspaper this week, so consider this an "exclusive preview". Generally there's some mad stuff going on at Kellogg's at the moment - Crunchy Nut Nutty is a (somewhat tautological) addition to the ever-expanding Crunchy Nut Cornflakes family, while Kashi appears to be a fancy health-food version of Sugar Puffs. But the box description for this sounds like someone who's been challenged to use the word "chocolatey" as much as humanly possible: "Feast your eyes on my brand new chocolatey cereal! Each delicious spoonful rocks with double the fun and double the chocolatey taste. Crunch your way through the two chocolatey rock formations each with a chocolatey outer shell and one with a smooth chocolatey centre. New Coco Pops Coco Rocks, it's a chocolatey landslide!" Raising the question: are they using it to mean "made of chocolate", or merely "chocolate-like" - because it tastes much more like the latter option to me.

...In other dessert developments, "I got it free" proclaims "jb" of a "could contain cherry stones" Mullerice Summer Berries spotted in Glasgow, elaborating: Not sure if this has already been reported but I thought I would call it in anyway. At least now I can be sure of what summer berries are. According to Muller they are blackcurrants, strawberries and cherries. I have to say that this tasted very, very nice indeed. It had a good blackcurrant flavour with hints of the other "berries" coming through. Highly recommend it.


Posted: 18:51 Tue 14-Jun-2005 by "Stevie Nicks" # permalink comment
Comment: Is there a reason they say "chocolatey" so much and yet studiously avoid the word "chocolate"?
Posted: 19:30 Tue 14-Jun-2005 by "Moog" # permalink comment
Comment: Probably -- it looks to me like the similar weasel phrase 'healthy-looking hair' that you see on shampoo and similar products. The law forbids the use of the phrase 'healthy hair' because hair is dead.
Posted: 00:20 Wed 15-Jun-2005 by "Lee Maguire" # permalink comment
Comment: In reference to the fancy sugar puffs, I'd recommend anyone braving the wilds of the supermarket "alergy aisle" to track down "Optimum Power" cereal. It's a bit on the expensive side, looks horrible (the phrase "cage sweepings" springs to mind) but trust me - it's lovely.

I don't even eat it with milk, I just eat it by the handful out of the box - barabrian style.


Posted: 11:16 Wed 15-Jun-2005 by "Luncheon Voucher" # permalink comment
Comment: Beware of tribbles! This Kashi stuff contains Triticale. Surely only a matter of time before they introdudce Quadrotriticale (http://memory-alpha.org/en/wiki/Quadrotriticale)
Posted: 16:26 Wed 15-Jun-2005 by "Stuart Campbell" # permalink comment
Comment: Also spotted this week: reduced-sugar Sugar Puffs. Surely that's just "Puffs"?
Posted: 22:08 Wed 15-Jun-2005 by "choccieman" # permalink comment
Comment: Meant to submit these a couple of week ago (sorry), despite the questionable 'chocolate'ness of them I think they're pretty good. Just a shame as with all chocolatey cereals they seem to be considerably more expensive than 'traditional' fare like frosties :)
Posted: 03:30 Tue 28-Jun-2005 by "Cokaholic" # permalink comment
Comment: Sky News is running a story about how Coco Rocks is actually street slang for brown crack cocaine

Then again, just about everything has a street slang meaning:


Posted: 13:00 Tue 28-Jun-2005 by Snackspot # permalink comment
Comment: dunno if it's in the print edition, but here's the story in The Sun:


What a total rock-up

By CHARLES RAE Consumer Editor

KELLOGG’S bosses have named a new breakfast product after a slang expression for COCAINE.

Company chiefs were on a high when they launched chocolatey Coco Rocks earlier this year.

But they were left red-faced last night after discovering the term is already a street word for dark-brown crack cocaine, made by adding chocolate pudding during its production.

It is clearly listed in Buzzed, a glossary of drug terms — but marketing gurus never bothered to check.

Charity Drugscope said: “You’d think firms like Kellogg’s would have teams of people checking new brand names.

“Coco rocks means brown crack made by adding chocolate pud. God knows why anyone would want to do that, but they do.”

Bosses are now understood to be deciding whether to rebrand the cereal.

A spokeswoman said: “We gave it that name as it contains rock-shaped pillows filled with chocolate.”

Posted: 01:02 Wed 29-Jun-2005 by "Cokaholic" # permalink comment
Comment: I'd hate to be the parent who has to take a box of Coco Rocks though US customs, because their little one won't eat anything else. I have enough problems with Sherbet Dabs.
Posted: 21:22 Wed 20-Jul-2005 by "Marc" # permalink comment
Comment: They are a mix of Nesquick cereal and the "rock shaped pillows" taste like them BreakFASTables they done a few years ago.
Posted: 14:53 Tue 14-Mar-2006 by "beth" # permalink comment
Comment: this site is very good and can get lots of information on it
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Recently discussed stories (comments):
· Milka Raspberry Cream (398)
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Serving suggestions:
(via Amazon UK)

Super Size Me (DVD)

Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure

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