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Click pic to view comments - Confirmed sighting: Pfizer Cool Citrus Listerine Confirmed sighting: Pfizer Cool Citrus Listerine
Posted: 19:11 Thu 23-Jun-2005. Price: 3.99/ 500ml. Location: Sainsbury's, Finchley Road, London. Nutritional unusualness: Contains alcohol and artificial sweetener sorbitol, "Do not dilute, swallow or swig from the bottle".
Snackspot reports: You may have seen this advertised on TV, sloshing around a row of computer-graphics teeth nestling in a reassuringly disembodied gum, but what the advertising (and the packaging itself) doesn't mention is that it doesn't just taste of orange - as the "Cool Citrus" (and vivid colour) might imply - but in fact a blend of tangy orange, zesty lemon, grapefruit and tangerine. In practice, this makes it oddly reminiscent of those grapefruit-flavoured travel sweets you used to get in tins (often inexplicably dusted with icing sugar) - it works better in a mouthwash than in, say, an alcopop ("New Milder Flavour - Same Powerful Listerine Action", the sticker proclaims), but maybe raspberry or even mint-choc versions can't be far behind?

...In other apparently beneficial beverages: Unilever are unleashing "one-shot health drink" Vie (in apple, carrot and strawberry; orange, carrot and banana; and kiwi, pumpkin and banana; 1.89 per 3x100ml multipack), while Coca-Cola are re-introducing their not-from-concentrate Minute Maid juice brand to the UK, in Smooth Orange, Orange with Juicy Bits (both with or without the more expensive option of added multivitamins), or the yummy-sounding "Smooth Orange and Raspberry with added zinc".


Posted: 07:56 Fri 24-Jun-2005 by "charl" # permalink comment
Comment: thanks for the description, snackspot. but tell us about the psychology: does your mouth feel as fresh as it does when it's minty?
Posted: 11:21 Fri 24-Jun-2005 by "Stevie Nicks" # permalink comment
Comment: It burns. It burns!
Posted: 02:38 Sat 25-Jun-2005 by "sally" # permalink comment
Comment: http://www.freewebs.com/oneyearon/index.htm
Posted: 11:30 Fri 01-Jul-2005 by Snackspot # permalink comment
Comment: excellent point "charl" - maybe not quite as minty as normal listerine, though let's not rule out the possibility that it's a little similar to having an orange drink just after brushing your teeth, and that never tastes quite right either...?

(though with this maybe Pfizer are targeting consumers who'd like to be able to drink orange juice after brushing their teeth in the morning..!)

Posted: 09:55 Mon 18-Jul-2005 by "Carol" # permalink comment
Comment: (at!) milder flavour' ??? it tastes and smells like floor cleaner, when my ten year old insisted on trying it she cried for ten mins for the burn, I suppose it is meant for the furred up morning after tongue to minimise the taste..sorry!
Posted: 23:53 Sat 30-Jul-2005 by "Max" # permalink comment
Comment: "while Coca-Cola are re-introducing their not-from-concentrate Minute Maid juice brand to the UK"

Huh... thats a little misleading... All the 'Minute Maid' range ARE produced from concentrate, just check out the ingredients on http://www.minutemaid.com, or read the small print on the label.

Posted: 10:23 Sun 31-Jul-2005 by Snackspot # permalink comment
Comment: fair point, that seems to be the case in the US, maybe I should have said "reintroducing *a* not-from-concentrate Minute Maid juice brand to the UK" :)

Exhibit A: "The new Minute Maid 100% Pure Squeezed Juices, made by Coca-Cola Great Britain, will go on sale this week in the company's first major UK launch under the Minute Maid brand.

The drinks giant hopes to profit from the recent boom in sales within the UK juice market with its range of not-from-concentrate juices, which include Smooth Orange, Orange with Juicy Bits, and Smooth Orange Juice and Raspberry with added Zinc. Both the Smooth Orange and Orange with Juicy Bits variants will also be offered with multivitamins." http://uk.biz.yahoo.com/050621/241/flop1.html

Exhibit B: - the writing at the bottom of the label in this pic: http://www.snackspot.org.uk/images/minutemaidraspberry.jpg

Posted: 19:45 Fri 30-Jun-2006 by "polarbear" # permalink comment
Comment: Great snack this, goes well with colgate and floss pancakes 22420 1
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Recently discussed stories (comments):
· Milka Raspberry Cream (398)
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Serving suggestions:
(via Amazon UK)

Super Size Me (DVD)

Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure

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