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Click pic to view comments - Confirmed sighting: Kellogg's Special K Purple Berries Confirmed sighting: Kellogg's Special K Purple Berries
Posted: 22:20 Mon 03-Oct-2005. Price: 2.59/ 375g box (but currently on "Buy 2, save 1"). Location: Sainsbury's, Finchley Road, London. Nutritional unusualness: "99% fat free", 14g sugar in 30g serving with 125ml of semi-skimmed milk .
Snackspot reports: Already my favourite of the many different versions of Special K of the past few years, assuming you can blot out the memory of those god-awful "You're a real loser" TV ads - maybe they should try setting them to Beck's 1994 debut, "I'm A Loser, Baby (So Why Don't You Kill Me?)". The "purple berries" are freeze-dried blackcurrants, blueberries and surprisingly giant full-size blackberries - this is also the first Special K box I've seen to be decorated with lipstick kisses, though maybe that's more to do with the contest to "Win A 'Cosmopolitan' Makeover - Every Friday!" (which I haven't entered, as I could probably make it along to the first few, but *every* Friday is slightly too much of a commitment for me).

...While, in other cereal-shaped supposition, "Lee Maguire" theorises: I saw a new cereal yesterday, Kellogg's Tiger Power (from Frosties), with a red box featuring Tony the Tiger. The cereal (based on the illustration) appeared to be very similar to frosted Mini Shredded Wheat. But googling for "Tiger Power" suggests Kellogg have just launched a cereal of that name in the US, but the box illustration suggests it's actually the cereal known as "Kellogg's Start" in the UK. Kellogg may need to do a Mars-style "Crisis on Infinite Brandnames" to sort this mess out.


Posted: 07:34 Tue 04-Oct-2005 by "charl" # permalink comment
Comment: does kellogg's start still exist? and very good write up snackspot, i love the idea of 'weekly makeover fatigue'!
Posted: 11:36 Tue 04-Oct-2005 by "Sandy" # permalink comment
Comment: Yes Start cereal is still available
Posted: 14:00 Tue 22-Nov-2005 by "SK" # permalink comment
Comment: Where in London can I buy Kelloggs Start then?
Posted: 19:13 Tue 22-Nov-2005 by "Sandy" # permalink comment
Comment: I got mine in Tesco or Sainsburys, don't remember which
Posted: 13:11 Wed 23-Nov-2005 by "SK" # permalink comment
Comment: Weird, I asked in both Tesco and Sainsburys and they said they don't do it. I must have gammy stores...
Posted: 16:13 Fri 03-Feb-2006 by "Steve" # permalink comment
Comment: This cereal can be bought in the following retailers :- Tesco, ASDA, Sainsbury's, Waitrose, Morrisons, Somerfield, Co-Op and numerous convenience retailers.
Posted: 15:15 Thu 09-Feb-2006 by "Aoife"
(apparently posting from 83-71-85-247.b-ras1.chf.cork.eircom.net) # permalink comment
Comment: SK Purple Berries is absolutely rancid - I thought it would be yummy but it was like eating perfume... bring back Red Berries!
Posted: 17:06 Mon 10-Apr-2006 by "Chris" # permalink comment
Comment: I can't buy kelloggs start anywhere in the nottingham area. its a nightmate. Its easily the best cereal ever as well!
Posted: 19:22 Sat 06-May-2006 by "polarbear" # permalink comment
Comment: I was going to try this but somehow the addition of a bunch of dried crusty berries failed to tempt me enough..
Posted: 20:11 Mon 18-Sep-2006 by "rixy" # permalink comment
Comment: i had a ten minute conversation in corfu with someone about the pleasure's of kellogg's start and we we're sure you couldn't get it anymore and we had both searched hi and low for it. Tesco and ASDA you say?..... 47528 8 24
Posted: 18:35 Tue 30-Jan-2007 by "Kirsten" # permalink comment
Comment: http://www.tesco.com/superstore/bob.asp? I just looked on the tesco website and start is on there! cool!
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