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Click pic to view comments - Confirmed sighting: Walkers Cheese Heads Confirmed sighting: Walkers Cheese Heads
Posted: 21:19 Wed 04-Jan-2006. Price: 1.08 multipack of 6 x 27g bags. Location: Tesco, Brent Cross, London. Sub-flavours: Cheese, Cheese and Onion. Nutritional unusualness: "50% less saturated fat... than typical Walkers snacks (Quavers, Squares, French Fries and Monster Munch)".
Snackspot reports: Walkers follow up their "70% less saturated fat" Potato Heads with this thinly-veiled assault on Mini Cheddars' "Baked Not Fried" territory. To their credit, the Cheese and Onion ones have a perceptible onion-y flavour that you don't often get in cheesy biscuits, though that might be because they also taste surprisingly salty for a kids' snack. That said, their sodium content - 0.2g per 27g, or 0.5g "equivalent as salt" - seems within broadly acceptable levels, though the 6g of salt per day listed on the packet is actually the "recommended maximum" for adults, rather than the "guideline daily amount" that Walkers imply.

...In other savoury controversy: "It looks as if Seabrook have been lured into foil wrapping", mused "keith driscoll" after paying 98p for 6 in Morrison's, Aylesbury; Sour Cream and Chives Mini Bagels, and Cheese and Onion Poppy Seed Mini Breadsticks are the latest additions to Quaker's Snack-a-Jacks range (49p for 35g); while The Grocer magazine lists "33% less fat than standard Pringles" and flavours like Spicy Thai, Red Pepper, and Greek-Style Cheese as among the advantages of upcoming upmarket Pringles Aromas, due to be advertised on TV here in February.


Posted: 17:16 Thu 05-Jan-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: At the same time as these 2 flavours of Cheese Heads, Walkers have just added a 5th flavour to the standard Potato Heads range of crisps. You can now get Unsalted flavour Potato Heads - called Potato Heads Naked on the packaging. I had some 2 days ago when I spotted them on special offer in Tesco's [it's £1.50 for any 2 6-pack multipacks].
Posted: 18:45 Fri 06-Jan-2006 by "Dark Horse" # permalink comment
Comment: Travesty! The foil wrapped Seabrooks have hit the Co-op in Biggleswade. A design consultant or clueless new management have been let loose on the wrapper. Gone is the infamous "Please Strong Avoid Light" and other mis-designed trademark packet features. It all looks too conventional. What a disgrace.
Posted: 23:08 Fri 06-Jan-2006 by "Dark Horse" # permalink comment
Comment: "Richard Davidson" has already kicked off a "No to foil bags for Seabrook crisps" campaign.


Posted: 11:51 Mon 09-Jan-2006 by "Maria" # permalink comment
Comment: Is it just me, or does the character on the cheese heads pack look like Vernon Kay?
Posted: 15:00 Mon 09-Jan-2006 by "Gary" # permalink comment
Comment: Breaking crisp news: Golden Wonder in administration http://news.bbc.co.uk/1/hi/business/4595678.stm
Posted: 15:24 Mon 09-Jan-2006 by "charl" # permalink comment
Comment: poor golder wonder: http://news.bbc.co.uk/1/hi/business/4595678.stm
Posted: 17:50 Mon 09-Jan-2006 by "charl" # permalink comment
Comment: i did check before i posted that, honest! :/
Posted: 17:56 Mon 09-Jan-2006 by "be" # permalink comment
Comment: RPT-UK crisp maker Golden Wonder goes bust

Source: Reuters News

Publication Date: 09 Jan, 2006

Published to Kerrynet: 09 Jan, 2006

(Repeats to correct typo in "goes" in headline) LONDON, Jan 9 (Reuters) - Golden Wonder Ltd., UK makers of potato crisps, told staff on Monday it had filed for bankruptcy, hiring corporate restructuring firm Kroll as administrators.

Golden Wonder employs 850 and had struggled to compete with market leaders Walkers Crisps, said Kroll, adding it was reviewing all options for the business. Kroll declined to comment on numbers of possible redundancies, but said it was closing Golden Wonder's own-label production business in Corby, central England, and moving this to Scunthorpe in the north east, its other manufacturing site. Golden Wonder made losses of 10.8 million pounds ($19.1 million) in 2004 on sales of 87.8 million, and "significant" losses have been made incurred in 2005, Kroll added.

Posted: 12:40 Thu 12-Jan-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: Even if Golden Wonder's own label crisps disappear from our shelves [be honest - apart from Somerfields / Kwik Save stores where else have you seen them anyway in the last couple of years], they presumeably still have their contracts with supermarkets like Sainsburys to produce their own label crisps. And the other current Golden Wonder brands - like Nik-Naks, Ringos and Wheat Crunchies - are probably still profitable enough to continue production, or be sold off to Walkers.

It's a pity past management of Golden Wonder didn't hang onto their most profitable likes like Pot Noodle and Cheesy Wotsits, or carry on the innovations of the past which saw them being the first to introduce flavours like Cheese & Onion, Smokey Bacon and Prawn Cocktail to crisps. When it came down to it, the company couldn't cope against the aggresive tactics of the giant multinational PepsiCo/Fritolay corporation that has attempted to totally monopolise the UK crisp market in the last 20 years, killing off completely brands like Smiths, Tudor, Hedgehog and Bensons and reducing the likes of KP and Seabrooks to a negligable market share. With the same Walkers products in virtually every shop in the country, kids nowadays don't realise that you could walk into 5 different shops in the 70s and 80s and find 5 different crisp manufacturers selling their wares. There was much more choice and innovation back then.

There was an interesting Money Programme special about Golden Wonder on BBC2 last year saying how it was a make-or-break year for their new formula crisp production. I guess now we know what the outcome was.

Posted: 02:34 Fri 13-Jan-2006 by "clerk" # permalink comment
Comment: > [be honest - apart from Somerfields / Kwik Save stores where else have you seen them anyway in the last couple of years]

They're the biggest selling crisp brand in Scotland!

Posted: 15:33 Sat 28-Jan-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: Something else I've just remembered about the innovativeness of Golden Wonder under previous management - their Banditos range of tortilla chips arrived in the UK before anyone had ever heard of the rival Doritos brand from Walkers. Always, in the past, Golden Wonder were the pioneers of new and exciting product lines in the UK market. In the late 80s when no-one in this country had heard of tortilla chips, it was Golden Wonder who brought them to our attention.

Oh - and there's another new flavour of Potato Heads out now. Sweet BBQ is up to the usual high standards of the other 5 flavours now available.

Posted: 14:11 Sun 14-May-2006 by "David P" # permalink comment
Comment: Naked Potato Heads available in Tesco at an absurd 27p for a six pack. Not just a mistake at my local Tesco, but Nationwide where they are carried. Best crisp at the best posible price..
Posted: 12:49 Mon 15-May-2006 by "Sandy" # permalink comment
Comment: I got the six pack for 27p too in Bristol, its an amazing price. I thought it was a mistake but it can't be as I bought mine about 3 weeks ago now so its been going on for ages.
Posted: 22:39 Mon 15-May-2006 by "clerk" # permalink comment
Comment: I think Cheese Heads are revolting. I very rarely give up on a snack after I've bought it, but I had to leave these. A horrible texture, and a worse taste. It tasted very cheap.
Posted: 14:04 Wed 17-May-2006 by "Mr Plop" # permalink comment
Comment: I once tried Potato Heads and hated them. They tasted of potato too much. And yes I know how that sounds.
Posted: 17:04 Wed 17-May-2006 by "Marc" # permalink comment
Comment: Cheese Heads, very Cheesy but very dry.
Posted: 11:53 Thu 13-Jul-2006 by "Simon H" # permalink comment
Comment: I haven't seen the Prawn Cocktail Potato Heads for a while, and I notice Walkers have removed them from the site.

A shame as these were the only flavour I liked :( 55600 4 62

Posted: 22:22 Sat 22-Dec-2007 by "maryvole" # permalink comment

I NEED them!!!

Posted: 12:57 Sun 23-Dec-2007 by "TalkShowHost" # permalink comment
Comment: I don't think that they are made anymore. That doesn't mean that you can't get them though. Many of the cheapo 'nearly out of date but still legal' shops seem to have them. Just don't let anyone who respects you know that you are venturing into such shops.
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