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Click pic to view comments - Confirmed sighting: Coca Cola Zero Confirmed sighting: Coca Cola Zero
Posted: 23:26 Tue 13-Jun-2006. Price: 1.20 for a 2l bottle. Location: Morrisons, Warrington. Nutritional unusualness: "great Coke taste, zero sugar", apparently (0.5kcal/ 100ml - 0g everything else).
"paul" reports: I work at this Morrisons and saw this come in for the promo changeover on Sunday night. Went down there Monday morning and picked up a couple of bottles. It tastes quite nice. This should sell well.

...Yes, Coke Zero is here in a big way, with "Marcus" splashing out 1.20 for 500ml from a "Vending machine - Touchwood Shopping Centre, Solihull", confirming: True to its word, Coca-Cola Zero does taste a lot like regular Coke. It's not quite there, but it's very close. Of course, being sugar free, it has the added bonus of not leaving your teeth all furry. "Bedsbear" paid 1.32 for a big 2 litres in Bramingham Park Sainsbury's (Luton), agreeing: As it states on the bottle, it tastes like regular CocaCola but has no sugar, while "Philip Buckley-Mellor" snapped up 500ml for just 88p in Sainsbury's, Bournemouth, musing: Coke taking the "Z"-concept to their core product, HUGE display of these bottles yet no significant introductory-discount. Very similar taste to Pepsi Max; none of the stickiness of regular coke, none of the "ASPARTAME"-warcry of Diet Coke. A welcome addition, although not a patch on Diet Coke with Cherry in my, very probably wrong, opinion.

Add a comment | # Permalink to this page | 169 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 06:23 Wed 14-Jun-2006 by "Phill"
(apparently posting from 82.41.173.81: 82-41-173-81.cable.ubr03.linl.blueyonder.co.uk) # permalink comment
Comment: Picked up this stuff yesterday. Given that I've not tried normal full-sugar Coke in over 6 years I can't say that this tastes just like it. It does have a fairly nice taste thouh, but I think I'll stick to Diet Coke.
Posted: 10:22 Wed 14-Jun-2006 by "Lynne" # permalink comment
Comment: So its basically diet coke which tastes like coke rather than diet coke? What is the point of that? Do you not feel this is a special edition to far?
Posted: 11:22 Wed 14-Jun-2006 by "Bendy" # permalink comment
Comment: Probably causes cancer.

Also, zero is not a cool number.


Posted: 11:24 Wed 14-Jun-2006 by "alan w" # permalink comment
Comment: why does the uk version have 0.5 calories , when the u.s version has 0 calories? (hence the name) shouldnt it be called coke 0.5 in the uk??!!
Posted: 11:48 Wed 14-Jun-2006 by "Bendy" # permalink comment
Comment: You should also check this out:

http://www.amazon.co.uk/ [URL display truncated]


Posted: 13:33 Wed 14-Jun-2006 by "charl" # permalink comment
Comment: i think there's some clause about calorie labelling in the u.s. that means they can call 0.3 kcal (for example) 'zero' calories but in the u.k. they have to call it 0.5. i could be wrong though.
Posted: 15:19 Wed 14-Jun-2006 by "Lynne" # permalink comment
Comment: Bought some at lunchtime, no way does it taste like real coke. I agree that it tastes more like pepsi max. won't be buying it again.
Posted: 17:43 Wed 14-Jun-2006 by Snackspot # permalink comment
Comment: just out of interest, is it possible to taste the difference between Pepsi Max and ordinary UK Diet Pepsi?
Posted: 19:46 Wed 14-Jun-2006 by "Chubworth" # permalink comment
Comment: There is a world of difference, taste-wise, between Pepsi Max and Diet Pepsi. I am confident that, if blindfolded, I could tell the difference. But I can't be arsed. I can't wait to try Zero as I miss the taste of Coke and can't bear Diet Coke. Time will tell...
Posted: 22:47 Wed 14-Jun-2006 by "Marc" # permalink comment
Comment: I can tell the difference as well! Pepsi max is alot sweeter then diet pepsi.
Posted: 08:55 Thu 15-Jun-2006 by "charl" # permalink comment
Comment: yeah, pepsi max is totally different to diet pepsi. personally i prefer diet, but i just looooove the sweetener. years ago i used to have to take bags of pepsi max over to the states for a diabetic who missed real pepsi. they seemed to think it was great. pepsi max is infinitely better than coke zero though (maybe this is just because real coke is so awful? i've not had a full fat pepsi in about 15 years...)
Posted: 14:12 Thu 15-Jun-2006 by Snackspot # permalink comment
Comment: cool thanks for clearing that up - and I'm still a bit puzzled as to where that 0.5 kcal comes from, it doesn't seem to have more than 0g per 100ml of anything else in the nutritional info...
Posted: 15:24 Thu 15-Jun-2006 by "nat601" # permalink comment
Comment: tried it this morning, I hate diet coke but manage to not drink full sugar coke. this stuff is the bizness, even better than european coke light which is def. a different taste to diet coke, more like coke, but not as much as coke zero!! no more hanging round kebab shops scoring imported coke light for me!
Posted: 09:01 Fri 16-Jun-2006 by "Pedro" # permalink comment
Comment: Had a bottle yesterday - it tastes like flat normal coke (this is not a good thing). I'd rather have Pepsi Max
Posted: 20:29 Fri 16-Jun-2006 by "Talkshowhost" # permalink comment
Comment: Tried it today in Sainsburys (500ml bottles are on special at 2 for £1.20) and I wasn't impressed at all. It does taste like normal Coke but is nothing compared to the king-like Pepsi Max and its Cino kin.
Posted: 20:17 Sat 17-Jun-2006 by "starry" # permalink comment
Comment: tried it the other day + LOVED it! not as good as diet cherry coke, but still pretty good.
Posted: 16:04 Sun 18-Jun-2006 by "Mr David" # permalink comment
Comment: Well, I've chugged my way through four litres of Coca Cola Zero so far. It's not bad - a very convincing immitation of real Coke - but not as nice as Diet Coke with Cherry, Pepsi Max, Pepsi Max Cino, etc.

Also, if Coca Cola *can* pull of such convincing versions of their sugared drinks in Zero and Z branding, why on earth did they make us drink awful "Diet" versions of them for the past decade?


Posted: 20:30 Sun 18-Jun-2006 by "Neil" # permalink comment
Comment: Have any of the people saying that Coke Zero tastes like real Coke actually tasted real Coke? Real Coke feels like it's stripping the lining off your mouth with its sugary goodness. Coke Zero tastes like a *slightly* less watery Diet Coke.
Posted: 22:17 Sun 18-Jun-2006 by "Mr David" # permalink comment
Comment: Yes, you're quite right, I should've mentioned that it's a good imitation *apart from* the "ow, ow, sticky, burny, nasty feeling".

It's a little unfair to liken it to a "slightly less watery Diet Coke" as Diet Coke tastes nothing like Coke.


Posted: 10:08 Mon 19-Jun-2006 by "Dave" # permalink comment
Comment: Does anyone know where to get the glass bottle version of coke zero? I have been looking for one but can't find any..Thanks.
Posted: 11:42 Mon 19-Jun-2006 by "polarbear" # permalink comment
Comment: I know, retro glass bottles of coke are awesome
Posted: 15:42 Mon 19-Jun-2006 by "orangey" # permalink comment
Comment: Phew, so glad this is already here as I came across it in a shop at lunchtime and got all stressed that I should be photographing and buying and tasting when all I wanted was cranberry juice.
Posted: 19:29 Mon 19-Jun-2006 by "Vics" # permalink comment
Comment: I work for a retail food business, and following a colleagues meeting with one of our drinks suppliers, apparently the aim of Coca Cola Zero is to market it to men who prefer a low calorie version of Coca Cola, but feel that being seen drinking Diet Coke is too girly. There are only 2 slight ingredients differences between the Diet and Zero varieties (both chemicals) - the people at Coca Cola simply view Zero as the more 'butch' alternative to Diet.
Posted: 20:05 Mon 19-Jun-2006 by "polarbear" # permalink comment
Comment: That's stupid, men that drink diet coke are morons anyway
Posted: 21:57 Mon 19-Jun-2006 by "elmsyrup" # permalink comment
Comment: Diet Coke is foul and chemical-y, and Coke Zero really does taste different. It's much better, but it's not Coke. It tastes more like eighties cola drinks- Panda Pops and the like. But I'm glad!
Posted: 22:06 Mon 19-Jun-2006 by "charl" # permalink comment
Comment: two chemical changes make a world of taste difference though...
Posted: 22:32 Mon 19-Jun-2006 by "GTO" # permalink comment
Comment: Finally got to trying Zero just now. It's a massive improvement on Diet. If you didn't know any better, you'd swear you were drinking Pepsi Max.

The only thing I found wierd and a little dissapointing, was that it was INSANELY fizzy when poured, but soon turned quite flat.


Posted: 05:23 Tue 20-Jun-2006 by "polarbear" # permalink comment
Comment: I don't know about any other blokes but for me, the amount of calories or sugar in a drink has always been a non-issue, I find the launch of all these drinks with the name "zero" a great big load of old sh*t

I couldn't two f*cks what the calorie count is, Just give me something that tastes nice, When I spot a new product and I get a little spark of excitement at the prospect of it, then I see that it is indeed not a new product but a reduced sugar/calorie edition of something, That little spark of excitement fizzles right out and is replaced by a feeling of disappointment and profound boredom, Stop giving me stupid "lite" "diet" "fat free" "zero" "lights" etc, I'm slim and I need to put weight on more than anything but I tried my whole life and it never happened


Posted: 10:47 Tue 20-Jun-2006 by "Phillerena" # permalink comment
Comment: Polarbear you can buy weight gain powder from chemists if it's such a problem. Alternatively, go on the doughnut diet for a few months.
Posted: 14:03 Tue 20-Jun-2006 by "Flameproof" # permalink comment
Comment: you can get the glass bottle from Selfridges - I was so proud thinking I'd spotted Zero early, only to find it at every sainsbury's near me as well.

Anyway, I found that as glass-bottled soft drinks are so carbonated all I could taste was cold fizz, so I also bought a 500ml bottle from the supermarket. To my tastebuds, it certainly doesn't taste like Pepsi Max- I felt it was much more like diet coke but without the nutrasweet aftertaste.

But then I realised I'd trained myself to actually quite like that aftertaste...


Posted: 20:34 Tue 20-Jun-2006 by "Chubworth" # permalink comment
Comment: The Chub has now got the Zero and signs are good. Definitely tastes like regular Coke apart from the hint of aftertaste of sweetener. Doesn't taste like Max, IMHO, but I think I could grow to love this product; it could be the new love of my life - the taste of coke without the big arse effect.
Posted: 21:02 Tue 20-Jun-2006 by "Mr David" # permalink comment
Comment: Am I correct in thinking that some people are more sensitive to the bitter aftertaste of aspartame and acesulfame K than others? I can taste *no* kind of aftertaste from either, yet some people find it disturbing and distracting?
Posted: 07:45 Wed 21-Jun-2006 by "polarbear" # permalink comment
Comment: A doughnut diet sounds good, I'm actually vegetarian so I can't have those weight gain powders like creatine as they contain animal derivatives and I'm allergic to eggs which are in most protein shakes, there's just no beefing me up, when i try to eat loads, i get full really quickly
Posted: 10:41 Wed 21-Jun-2006 by "be" # permalink comment
Comment: if you find anything that works, Ill have the same polarbear. I just cant put on weight. also vegetarian, and stuck at 8st. although most other women wouldnt complain
Posted: 14:18 Thu 22-Jun-2006 by "Dave R" # permalink comment
Comment: **AT LAST!** Thank you Coca-Cola! For as many years as I care to remember, I have disliked the taste of Diet Coke. Visiting European Countries, I found that 'Coke Light' tasted great, and also that the US 'Coke Zero' tasted just as good. Now we finally have it!

It's all in the artificial sweetener - I have now converted to Coke Zero!

£2.28 for 6 x 330ml [£1.15 per L) from Waitrose, Wokingham.


Posted: 18:38 Thu 22-Jun-2006 by "Dave R" # permalink comment
Comment: Er, sorry - TESCO Wokingham is where I bought the Coke Zero! Sorry! :)
Posted: 19:55 Thu 22-Jun-2006 by "Atif C" # permalink comment
Comment: I do think that different people have different levels of sensitivity to the aftertaste of artificial sweetners.

The aftertaste does help cleans the palate. During certain meals I sip diet coke between bites so that the flavor of the meal is noticable with each mouthful.

Here in the U.S. you can sometimes buy Coke products on sale. Currently the local super market has four 12 packs of soda cans for $10.

That means for $12.40 ($10 + $2.40 for deposit) you get 48 cans with each can being 12 FL Oz (355 mL) = 17040 ml = 17 liters.

Which mean 73 cents a liter, which mean *roughly* 40 pence a liter.


Posted: 22:37 Fri 23-Jun-2006 by "Quark" # permalink comment
Comment: Is it just me, or is Coke Zero a huge disappointment? Fanta Z, Sprite Z - they all really taste like the real thing, and if it were me they could replace the real ones with that because they are so close.

But I'm usually really sensitive when it comes to diet sodas. Pepsi Max is just bad as Diet Pepsi, and Diet Coke is really bad.

I feared the worst when people said Coke Zero would taste like European "Coke light", because that's the one I always hated most. And lo and behold - it does. Coke Zero really sucks - badly.

The only low-calorie Coke drink that ever existed and REALLY tasted like the real thing is Coke C2. Which is only half-calorie and still contains sugar. I didn't think all-sweetener is possible for true imitations, but Fanta Z and Sprite Z work - so why doesn't Coke Zero?

But most people seem to have their tastes confused. Coke Zero DOES NOT taste like the real thing at all.


Posted: 00:23 Sat 24-Jun-2006 by "Chubworth" # permalink comment
Comment: Perhaps I have insensitive taste buds but for me Coke Zero tastes cokey enough, given that I am not allowed by my dentist and doctor to have real Coke. I disagree that Max and Zero are as bad as their Diet equivalents. I am happy with Zero, though it would not entirely ease Max out of my life. I will two-time freely with both products. We have an open marriage.
Posted: 14:16 Sat 24-Jun-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: It annoys me how pricey 'real' coke is. This new Zero brand is selling at £1.20 for a 2 litre bottle [or £2.30 for 2 bottles at Morrisons - save yourself a whopping 10p]. Yet Morrisons own brand cola - which is a perfectly acceptable beverage - happily sells for just 39p for 2 litres [or 99p for any 3 2-litre bottles]. So you can get 6 litres of unofficial cola for 99p, or pay £1.20 for just 2 litres of The Real Thing. The difference in flavour doesn't justify the massive difference in price. It's even worse if you start buying Coke in cans of course. It takes 8 cans just to fill one 2 litre bottle - so you'd think a can of Coke would retail at close to 15p, maybe a little more because you're paying for the extra packaging and the convenience of course. But we all know that is a long way from reality.
Posted: 19:57 Sat 24-Jun-2006 by "charl" # permalink comment
Comment: wow, mhs, you almost make coca-cola sound like an enormous profit making company... ;)
Posted: 20:52 Sat 24-Jun-2006 by "Vics" # permalink comment
Comment: I agree with Charl. As if CCE does anything for the sake of our health! It's a drink full of additives and chemicals - when is it ever going to be good for us?!
Posted: 21:36 Sat 24-Jun-2006 by "Chubworth" # permalink comment
Comment: It's good for my morale, though. Sad though it may seem that I am so easily amused. But it's cheaper than class A drugs even if of equal nutritional value.
Posted: 21:46 Sun 25-Jun-2006 by "Neil" # permalink comment
Comment: Pepsi seem to have ramped up their Pepsi Max advertising massively in response to Coke Zero - free samples everywhere, poster campaigns calling it "The Original", the Xbox 360 giveaway competition...
Posted: 00:27 Mon 26-Jun-2006 by "Dave" # permalink comment
Comment: Does anyone know where the free sample cans area available?
Posted: 09:22 Mon 26-Jun-2006 by "Phillerena" # permalink comment
Comment: I totally agree with MHS. Morrisons coke is just as good, and much kinder on your wallet. Ive had a free sample of Pepsi Max too the other day. The latest samples though are of Sprite Z, there were cans all over Leeds the other day. It seems that half the population are litterbugs.
Posted: 14:10 Mon 26-Jun-2006 by "polarbear" # permalink comment
Comment: snore zzz
Posted: 14:19 Mon 26-Jun-2006 by "Marc" # permalink comment
Comment: Dave, go buy a can you Cheapo.

Anyway were Diet Coke is meant to be a different taste the Regular Coke, Coke Zero is actually meant to taste like Normal Coke and they have done a good job.


Posted: 21:18 Mon 26-Jun-2006 by "KoolAid" # permalink comment
Comment: I bought four 2L bottles of it because it's on BOGOF at Tescos at the moment.

I can't understand what went wrong. It's marginally better than diet coke when it comes to the nasty aspartame back of tongue sick aftertaste, but it's still not there. I think it's nasty compared to Pepsi Max. For some reason it looks fizzy enough, but tastes like flat watered down fountain coke.

I would suggest that the coke marketing people take it off the shelves asap (like they did with that Dasani rubbish) and come up with something *better* than the competitor's equivalent. I'll still buy diet coke where pepsi isn't available, but I'll give this a miss.


Posted: 23:35 Mon 26-Jun-2006 by "Marc" # permalink comment
Comment: KoolAid, I think were CokeZero is meant to be a Coca Cola alternative were Diet Coke is meant to be a alternative but a different taste. Same with Pepsi Max. It is meant to be a sweeter version of Pepsi and Diet Pepsi is also available.
Posted: 13:09 Tue 27-Jun-2006 by "Lucy" # permalink comment
Comment: I love the graphics on the coke Zero can, and the taste is great too.
Posted: 19:37 Tue 27-Jun-2006 by "Tony" # permalink comment
Comment: Zero is wicked, it's going to be a huge product. I think people overlook Caffiene free diet coke, the best tasting diet cola out there, although zero is up there with it. Pepsi is just drain water.
Posted: 08:56 Wed 28-Jun-2006 by "John Coxon" # permalink comment
Comment: I have to say that I've always been very suspicious of diet/lite versions of established drinks, and I don't want to buy a 2L bottle - any news on when cans/330ml bottles are coming out?
Posted: 13:39 Wed 28-Jun-2006 by "Neil" # permalink comment
Comment: They're already available in some places, Graham.
Posted: 16:42 Wed 28-Jun-2006 by "John Coxon" # permalink comment
Comment: Aha, I shall keep my eyes peeled and try it when I see a smaller version. Thanks!
Posted: 20:33 Wed 28-Jun-2006 by "charl" # permalink comment
Comment: try boots, john. they have the 500mls.
Posted: 20:51 Wed 28-Jun-2006 by "Neil" # permalink comment
Comment: In Canary Wharf, Tesco Metro has cans and 2 litre bottles and Waitrose has 500ml bottles.
Posted: 21:09 Wed 28-Jun-2006 by "Dave" # permalink comment
Comment: tesco in Walkden (Manchester) has 330ml cans and 500ml bottles....
Posted: 23:02 Wed 28-Jun-2006 by "Vics" # permalink comment
Comment: Asda are doing 6-packs fo 330 ml cans - in addition, they're on special offer - 2 packs for £3.
Posted: 09:36 Thu 29-Jun-2006 by "Dave" # permalink comment
Comment: Does anyone know where they are selling the 150ml little cans of Coke Zero?
Posted: 11:41 Thu 29-Jun-2006 by "Zappomatic" # permalink comment
Comment: 12 cans for £3 in Waitrose at the moment. This is much nicer than Diet Coke. I don't get people who say it tastes like Pepsi Max as I absolutely can't stand that stuff, but I like this. Agree that the graphics on the can look pretty cool.
Posted: 20:31 Fri 30-Jun-2006 by "Yay! Lovely fish!" # permalink comment
Comment: I for one really like it...I'm diabetic & have craved the taste of real coke for years
Posted: 23:48 Fri 30-Jun-2006 by "polarbear" # permalink comment
Comment: Roughly how much money do you make from affiliate links on this website snackspot?
Posted: 02:03 Sat 01-Jul-2006 by "welche2" # permalink comment
Comment: like the new coke zero only bought it as tescos has not got any type of pepsi 2lt bottles on the shelfs at the moment. where has it all gone? only coke a cola are the magor players on the selfs so tried the zero stuff.expected it to taste like pepsi max was in for a shock thought it tasted week at first so i put it in the fridge, nearly froze it as ice had formed in the bottle. thought try it again. brill when realy chilled better than diet coke which i hate. off to tescos for some more.
Posted: 11:36 Sun 02-Jul-2006 by "Its a dog's life" # permalink comment
Comment: I bought two 2L bottles of Coca Cola Zero last night as my auntie gave me a bottle of Jack Daniels as a gift, and I must admit that the JD and coke was delicious. I'm not a big fan of coke on its own, but with a bourbon, its great, and with 0g carbohydrates, 0g fat, 0g everything and only 1.5cal per 250ml serving, I think I'll be sticking to this baby.
Posted: 14:56 Sun 02-Jul-2006 by "Mr David" # permalink comment
Comment: So it's not just me that has noticed the complete lack of large bottles of any Pepsi product in Tesco then? It is the same in Tescos other than the two in Slough, yes? Does anyone know what's going on? Cock-up or conspiracy? I think we should be told!
Posted: 19:06 Sun 02-Jul-2006 by "polarbear" # permalink comment
Comment: Something else that is weird about Tesco and Pepsi, I got some Pepsi 2lt bottles from Tesco.com last week and the Pepsi came but it was in funny shaped wide bottles? then i read on it and it was Pepsi from Ireland! and they were charging only 79p per 2lt bottle aswell? something strange is going on here..
Posted: 19:17 Sun 02-Jul-2006 by "S Wallen" # permalink comment
Comment: I have also seen the different bottles here in southampton, also saw these some time ago in iceland as well....Weird!!!
Posted: 22:27 Sun 02-Jul-2006 by "Mr David" # permalink comment
Comment: Curiouser and curiouser. Well, we don't have *any* 2 litre Pepsi products in Tesco Slough. Foreign Pepsi would be a welcome improvement on none. :)
Posted: 23:18 Sun 02-Jul-2006 by "KoolAid" # permalink comment
Comment: Where is all the Pepsi Max!

None at my Tesco's either. I am going to email Britvic, and ask what's going on.


Posted: 10:13 Mon 03-Jul-2006 by "Teresa Murray"
(apparently posting from 80.4.224.8: sotn-cache-5.server.ntli.net) # permalink comment
Comment: Zero Coke tast good I like the diet coke but since this hit us with FREE samples of zero in every shop u go in I gave it a try,but had to go on the coke site to find out what is ZERO coke? as the ingredients dont stray from diet coke so thumbs up Diet or Zero both good
Posted: 11:35 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: Please let us know if you get a response from Britvic. I *need* my Pepsi Max - Cino and plain.
Posted: 13:48 Mon 03-Jul-2006 by "ChrisJS" # permalink comment
Comment: Got my 500ml bottle from Tesco in Hammersmith, London. At first in the shop I thought Coke had just repackaged Diet Coke. Anyway, tastes a little more palatable than Diet, but no-where near normal Coke, if that was their idea. I'm a regular Diet Coke drinker at work (although at home I have Diet Pepsi) and would consider getting this instead. I just want Coke Blak. WHEN?
Posted: 14:55 Mon 03-Jul-2006 by "DanS" # permalink comment
Comment: Tastes like 'real' Coke, but goes flat in about half the time. A real problem for this one - I bought a 10 pack and with each can it was noticably flat in 5 minutes, totally flat in 10. Blech.
Posted: 14:55 Mon 03-Jul-2006 by "DanS" # permalink comment
Comment: Tastes like 'real' Coke, but goes flat in about half the time. A real problem for this one - I bought a 10 pack and with each can it was noticably flat in 5 minutes, totally flat in 10. Blech.
Posted: 16:39 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Hi, a CCE employee here. We are delighted that Coke Zero is flying out of the stores and we have already achieved 28% of our projected annual sales in 2 weeks!! Stand by for the launch of the biggest advertising campaign ever starting next week. 75% of the population will be aware of Zero during the first day of launch!! Within 2 weeks there will be over a million free samples handed out! It is good to see Pepsi's agressive campaign on 'Max', they will have run out of stock (looks like they already have) and marketing money just in time for our official launch. They know we are coming and are running scared. Incidentally, did you know that Coke or Diet Coke are bigger on their own than the entire Britvic portfolio. It's been a tough few years in the soft drinks industry (and will continue to be so) so we have high hopes for Zero. The reason it is in almost every store before our campaign begins is so people can get hold of it when the big push begins.

Finally, the government can take fizzy drinks out of the schools, but you do realise that your kids are still going to be fat!

Coke Zero, the bloke Coke - try it, you might just like it.


Posted: 17:57 Mon 03-Jul-2006 by "polarbear" # permalink comment
Comment: Don't get all excited, it's crap, coke zero is so unexciting it's unreal, bring back vanilla coke you numnuts, And this is from a bloke, don't think i'll be falling for your silly marketing tricks bringing out coke zero so puffs can drink something different to women drinking diet coke, if guys have a problem with normal coke having too much sugar then they are clearly gay enough to walk around drinking diet coke with oestrogen, "the bloke coke" oh my god that's so pathetic, it just is, this must be pepsi's chance to destroy coke sales, I mean, after coke with lime, you bring us this sh*t? I don't think so, Coke is finished, Viva Pepsi
Posted: 18:16 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Read previous comment on Pepsi, they are not even on the radar. Tesco's home brand is a bigger threat. The masses will and are already voting, and they have and always will vote for the Real Thing. The reason we stopped Vanilla Coke is because sales were very poor. Limited availability is the way forward, take Coke with Lemon for instance, sold like hot cakes and left the public wanting for more. Say what you like, the figures speak for themselves. Coca Cola are by far and away the market leader, the potential shelf life of carbonated soft drinks is a different story.....let's hope they start picking on pork pies or crisps or something soon and leave us alone.
Posted: 18:26 Mon 03-Jul-2006 by "Yay! Lovely FIsh!" # permalink comment
Comment: Stop talking utter crap polarbear...Coke Zero has it's benefits & I for one will buy on a regular basis, you stick to your Pepsi...
Posted: 19:03 Mon 03-Jul-2006 by "polarbear" # permalink comment
Comment: Excuse me, Vanilla Coke had very poor sales? I don't think so, that's bull, it was very very popular, "Pepsi not on the radar" well that's your biggest mistake then, taking your eyes off the enemy, "Tesco's home brand of cola is a bigger threat than pepsi" are you trained in acting stupid or do you just share relations with baldrick? Coke with Lemon, Utterly Utterly horrible and foul and always tainted my mood when i drank it, Coke with Lime, Why? Lime isn't a good flavour for coke, it's a good flavour for nachos, Lime isn't refreshing enough to put it in Coke, "the figures speak for themselves" well i doubt that you've ever been given access to the real sales figures if you think vanilla coke didn't sell and tesco cola is a bigger threat than pepsi, "Coca Cola are by far and away the market leader" This is down to availabilty and hardcore advertising plain and simple, you are stocked everywhere much more than pepsi and you advertise at virtually every sporting event in the country, The bottom line on Coca Cola, Cherry coke - yuck tastes artificial and way too fizzy, Coca Cola - just horrible and crap, Diet Coke - flat and tastes bland, Coke with Lemon - Nasty and wrong, Coke with Lime - even more wrong, Coke Zero - Zero out of ten (and that's being generous) Pepsi is more refreshing and more drinkable and has a nicer flavour and isn't as acidic and, i think, has less sugar, and is just BETTER
Posted: 19:09 Mon 03-Jul-2006 by Snackspot # permalink comment
Comment: just a quick reminder to everyone: try not to descend into personal insults, no matter how strongly you feel on this matter.

and "polarbear", do you have any figures to back up your claim that Vanilla Coke was "very very popular" - if that was the case, surely they'd continue to sell it??


Posted: 19:18 Mon 03-Jul-2006 by "polarbear" # permalink comment
Comment: Take a look at the Vanilla Coke thread if you think it wasn't popular, All my mates liked it, I know a couple of people who thought it was too sweet but most people liked it, when i went to buy it from the supermarket, the vanilla coke shelf was usually pretty scarce as people had been buying alot of it, If it didn't sell well it's probably because the advertising for it consisted of a few short tv ads at it's launch and that was it? should have been better marketed
Posted: 19:34 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: At the time, Coke said that while it had been initially very popular, sales fell to a level where it was no longer worthwhile producing it. It was successful - but a bit more of a fab than I think Coke would've liked. It's not exactly the first product that did well at first, but lost the public's interest when the wall-to-wall advertising went away.
Posted: 19:35 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Snackspot is right, no need for personal insults. You are a Pepsi man, fair enough, I know that there are a few. Yes, as a Senior Exec I do have access to all of the sales figures. The flavour varients all peak very quickly and then fall away and it's not viable to keep producing them. Coke with Lemon was the first product we trialled a limited supply and it seemed to have worked. Diet Coke with Cherry is also selling very well. I won't dwell on Britvic but if you want to check out market share the stats are available for public viewing. (we are pushing 50% market share of the total carbonated soft drink market) Our only big winner in non carbs is Capri Sun and we will soon be bringing out a 100% juice varient. As an aside, Zero is the biggest ever product launch in the soft drinks industry, bigger than Diet Coke over 20 years ago.
Posted: 19:39 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: Oh, if only I could read my own typing. It was a bit more of a *fad*.
Posted: 19:49 Mon 03-Jul-2006 by "Yay! Lovely Fish!" # permalink comment
Comment: Just an aside for "Coke and Proud" about Capri Sun, I love it frozen epecially in this weather. I'm currently having the no added sugar 'Orange, Passion Fruit & Mango flavour...I desperatly miss the Orange flavour I can't have due to the sugar content, Do you know if there is anything in the pipeline to launch Orange and the other flavours in a no added sugar variant?
Posted: 19:55 Mon 03-Jul-2006 by "Yay! Lovely Fish!" # permalink comment
Comment: Just an aside for "Coke and Proud" about Capri Sun, I love it frozen epecially in this weather. I'm currently having the no added sugar 'Orange, Passion Fruit & Mango flavour...I desperatly miss the Orange flavour I can't have due to the sugar content, Do you know if there is anything in the pipeline to launch Orange and the other flavours in a no added sugar variant?
Posted: 20:00 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: I don't know of any plans to launch orange in NAS. It sounds as though the 100% juice varient may be worth a try. I'm not saying we won't though as Capri Sun is our fastest growing brand. The Capri Sun production in Milton Keynes has grown dramatically over the past few years.
Posted: 20:04 Mon 03-Jul-2006 by "polarbear" # permalink comment
Comment: Snackspot wasn't talking to me about personal insults because i didn't make any personal insults, he was obviously referring to "Yay! Lovely Fish!" I agree with Mr David, and i also think Coke Zero will flop bigtime, 50% of the soft drinks market? well, you're going the way of McDonalds, they got massive and then the backlash came and they suffered, I stopped buying and drinking all Coca-Cola drinks some time ago after years of buying them, because instead of refreshment I got heartburn, Coke Zero, i've just noticed, contains aspartame, oh dear, when will you learn?
Posted: 20:26 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: I'm confused - *all* current non-sugar soft drinks in the UK contain aspartame. It *is* harmless. Well, less harmful than sugar...
Posted: 20:28 Mon 03-Jul-2006 by "Yay! Lovely Fish" # permalink comment
Comment: "Coke and Proud" thanks for the reply, much appreciated. "polarbear" I disagree with everything you say about Coke Zero, no insult, just fact & I respect your right to your opinions. Less homophobia though please
Posted: 20:44 Mon 03-Jul-2006 by "polarbear" # permalink comment
Comment: non-sugar soft drinks are stupid anyway, there's nothing wrong with sugar if you have a toothbrush and actually use it once in a while, I disagree with everything related to you "Yay! Lovely Fish" and all soft drinks from coca-cola and all non-sugar soft drinks and all who disagree with my opinions
Posted: 20:57 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: The "thing that's wrong with sugar drinks" is the 200 Calories in a pint.
Posted: 21:11 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Year on year we are growing our market share of carbonated soft drinks. The problem is it is a declining market. The reason we have not branched too much into non carbs is that the profits are in carbs. Why do you think that the supermarkets dedicate so much space to carbs? That's where the money is. Polarbear, as for comparing us to McDonalds, don't you think we know that? The bubble (no pun intended) started bursting 4 years ago. However, we have made the cuts required and Coca Cola is still a massive brand and we believe that the market will bottom out in the next two years. We are a lean, mean organisation now who is fit for purpose. Whilst people still want to drink our brands, we'll still be a world class company with a world class supply chain ready to deliver. Amen
Posted: 21:17 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: Despite being a big fan of Pepsi products versus their Coke equivalents (except that Coke have lately really started to redeem themselves with Coke Zero and Fanta Z), the figures speak for themselves - Coke *are* growing market share, while Britvic has severe problems - marketing is everything, it seems. I find myself pondering what state Pepsi products would be in in the UK if Pepsi themselves had control of the brand here.

The comments about carbs being king are odd, given that the margins are much better on diet drinks - sugar is damned expensive stuff.


Posted: 21:28 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Carbs being all fizzy drinks. The profits in non carbs, i.e. waters, smooties, 100% juices is a lot lower. Pepsi in the UK is in a real mess, there must be some interesting conversations going on in Chelsmford. There is no hiding from it, times are tough. We are hoping to deliver our budgeted volume this year, which I can tell you is no mean feat. You will have to take my word for it but CCE is in a different class when it comes to our supply chain and one team approach. Coke Zero was launched from the board room to the shelves in 75 days, which I can assure you is unprecedented. I was with the business when we launched Diet Coke and that took 9 months.
Posted: 21:36 Mon 03-Jul-2006 by "Mr David" # permalink comment
Comment: Ah, I get you - carbs includes diet drinks in industry-speak then?

Given the lack of any Pepsi on shop shelves at the moment, I completely believe that CCE are simply better at what they do than Britvic. :(

I seem to have become addicted to Snackspot. Do I win a prize?


Posted: 21:41 Mon 03-Jul-2006 by "grotbag" # permalink comment
Comment: If I weren't happy enough with my asda own diet coke (39p) I would be currently loving all the BOGOF/half-price etc on Pepsi.

Brand competition is good for the wallet.

As for coke zero, it's coke light under a different guise.


Posted: 21:43 Mon 03-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Yeah, carbs = bubbles

Two weeks ago we sold over 8 million cases in the UK, by far and away a new record for us. Pepsi would have been busy too and have been marketing very agressively with Pepsi Max as they know what is coming around the corner. I'm glad to hear that the shelves are clear ready to be filled with Zero!!

Sorry to be so defensive towards the brand but most of us are sick and tired of being beasted in the media for being a large, successful company.


Posted: 11:24 Tue 04-Jul-2006 by "Neil" # permalink comment
Comment: 100th comment! And, er, two 500ml bottles of Coke Zero for £1.34 in Tesco.
Posted: 12:49 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: Why do you all care about "carbs" and "calories" and "sugar-free" etc? I have consumed an abundance of tasty sugary drinks and junk food in my life and i'm in no bad way, what's this all about? i don't get it, As someone who doesn't drink alcohol i am only left with soft drinks and hence drink them exclusively, so i know what i'm talking about when i say that cold coke is inferior tasting to cold pepsi.

Carbs....carbohydrates, what's the problem if a can of coke has some carbohydrates in it? calories......you should have between 2000-2500 per day and if a pint of coke has 200 calories, where's the problem? What is wrong with sugar? is it not preferable to artificial chemical sweeteners with bad aftertastes that have been found to be carcinogenic? dear oh dear you just like to make a fuss and follow silly diet fads don't you?


Posted: 13:26 Tue 04-Jul-2006 by "Phillerena" # permalink comment
Comment: Too much sugar raises your blood sugar levels which is a problem for many people and can cause tiredness, mood swings etc.

Also, by drinking sugar free drinks you can save all those calories for other more pleasureable things such as chocolate.


Posted: 13:30 Tue 04-Jul-2006 by "charl" # permalink comment
Comment: perhaps high sugar intake could induce the kind of mood swings that would lead to wild accusations of people impersonating one on internet message boards for example...? ;)
Posted: 13:30 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: Well obviously i wasn't referring to diabetics and people who have related problems with sugar phillerena, chocolate mmmm
Posted: 13:31 Tue 04-Jul-2006 by "charl" # permalink comment
Comment: hey, snackspot, did the button change to fox those pesky spambots?
Posted: 13:34 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: are you referring to when i was impersonated on here before charl? because i was
Posted: 13:41 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: Why don't Coca-Cola do a Dandelion and Burdock drink? AG Barr plc do one and it is beautiful, I think that would be better than another pointless coke spin-off
Posted: 13:45 Tue 04-Jul-2006 by "Phillerena" # permalink comment
Comment: Or dandelion and burdock flavoured coke.
Posted: 13:49 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: No No No, just, Dandelion and Burdock, NO flippin Coke
Posted: 13:55 Tue 04-Jul-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: It annoys me how pricey 'real' coke is. This new Zero brand is selling at £1.20 for a 2 litre bottle [or £2.30 for 2 bottles at Morrisons - save yourself a whopping 10p]. Yet Morrisons own brand cola - which is a perfectly acceptable beverage - happily sells for just 39p for 2 litres [or 99p for any 3 2-litre bottles]. So you can get 6 litres of unofficial cola for 99p, or pay £1.20 for just 2 litres of The Real Thing. The difference in flavour doesn't justify the massive difference in price. It's even worse if you start buying Coke in cans of course. It takes 8 cans just to fill one 2 litre bottle - so you'd think a can of Coke would retail at close to 15p, maybe a little more because you're paying for the extra packaging and the convenience of course. But we all know that is a long way from reality.
Posted: 13:59 Tue 04-Jul-2006 by "grotbag" # permalink comment
Comment: Anyone else getting a vague sense of déjà vu...?
Posted: 13:59 Tue 04-Jul-2006 by "Neil" # permalink comment
Comment: I think that Morrisons "cola drink" is repeating on you, MHS.
Posted: 14:04 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: I've never even tried supermarket own brand drinks apart from Tesco cream soda, with is very poor quality
Posted: 14:10 Tue 04-Jul-2006 by "Lynne" # permalink comment
Comment: Bought some at lunchtime, no way does it taste like real coke. I agree that it tastes more like pepsi max. won't be buying it again.
Posted: 15:15 Tue 04-Jul-2006 by "Mr David" # permalink comment
Comment: If you're able to consume as much sugared drink as you need, and still not consume too many Calories, that's great. But not everyone is in that position - hence no-sugar drinks.
Posted: 16:59 Tue 04-Jul-2006 by "Folkestone Gerald" # permalink comment
Comment: Does taste quite like real fat coke, nothing like diet coke... are they really going to keep selling this and diet coke? the wife tells me Diet Coke is a bigger brand than coke now so they just can't get rid of it.
Posted: 17:07 Tue 04-Jul-2006 by "grotbag" # permalink comment
Comment: are they really going to keep selling this and diet coke?

Yes. Discontinuing diet coke would be economic suicide.


Posted: 17:11 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: Here's Coke's plan (i think)

Diet Coke is really for women and is marketed to women, so Coke Zero can be for guys who want diet but want to pretend that they're still men


Posted: 17:47 Tue 04-Jul-2006 by "Phillerena" # permalink comment
Comment: Rubbish, women will still buy Coke Zero. Peanut butter Kitkats were meant to be aimed at men, yet women seem to love them too.
Posted: 18:26 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: oh for cheese sake Phillerena, of course some women will buy coke zero and peanut butter chunky kitkats.....i never said women won't buy this or that or men won't buy this or that
Posted: 18:46 Tue 04-Jul-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: ""I think that Morrisons "cola drink" is repeating on you, MHS.""

Not guilty for the repeat posting. It must have been some 'hilarious' imposter who's worked out how to use the Copy and Paste function on their computer. What I said still stands though - Coke [and Pepsi] keep their prices artificially high in some kind of secret price-fixing cartel. Perhaps Coke And Proud can tell us what the mark-up is on a 2 litre bottle of his carbonated beverage. I bet they could sell 2 litre Coke bottles at 20p and still make a profit.


Posted: 18:49 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: Yes i always wondered why a 2lt bottle of coke is priced at over £1 but it's the price of cans and 500ml bottles that is the real con.
Posted: 20:02 Tue 04-Jul-2006 by "Coke and Proud" # permalink comment
Comment: Sorry I can't give you the exact cost of a 2lt bottle of product but from factory line to store it would be significantly more than 20p!!

Zero is the 'third Coke' and there is no way that Diet Coke will ever be discontinued. Of course we are aware that will be diluting our own sales somewhat but there is definately a market for people who don't like diet but can't afford the sugar intake of full fat Coke. Everyone knows it is not exactly the same taste as Coke but it's a lot closer than any other low cal product. It's called marketing licence. Do you really believe that an Innocent Smoothie really has 27 raspberries in, or whatever they claim?


Posted: 20:44 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: "Full fat Coke" Are you serious they gave you a senior exec job with your intellect coming out with "full fat Coke" "Do you really believe that an Innocent Smoothie really has 27 raspberries in, or whatever they claim?" Yes, I believe the quantity of fruit that they state is contained in the product, the smoothies retail for around £3, "It's called marketing licence" It's actually called fraud if the product is misrepresented in the way you suggest
Posted: 21:10 Tue 04-Jul-2006 by "Coke and Proud" # permalink comment
Comment: No apologies, Coke is fondly referred to as 'Full fat Coke' in all CCE circles. Draw your own conclusions on other products. I think that you have been in the Artic too long. Pity, we could have used you in one of our advertising campaigns :-)
Posted: 21:16 Tue 04-Jul-2006 by "grotbag" # permalink comment
Comment: Why is the polar bear coke advert only ever shown in cinemas? Every bloody time, spring/summer/autumn/winter those buggers appear on the big screen.
Posted: 21:26 Tue 04-Jul-2006 by "KoolAid" # permalink comment
Comment: Heard back from Britvic on the "Disappearing Pepsi in Tesco" issue. They claim there is no manufacturing issue, and that the problem must exist in Tesco's distibution.

I can't beleive the agnostic approach over the issue from Britvic, especially at this time where the competition from Coke Zero is in full swing. If this was the USA, Pepsico would be all over Tesco's ass to find out what the hell is going on there. The shelves in another Tesco I visited today were still devoid of all 2L Pepsi products!!

There is no way Pepsico would risk people trying the new competitor because their usual brand is off the shelves. I wonder if anyone has been substituted Coke Zero in place of Pepsi Max from tesco.com?!?

This Tesco/Coke relationship all seems a bit fishy to me. You only have to look inside the store to see the overstocks and endcaps full of Coke products, which is fair enough if they want to promote a particular brand - it happens all the time. But when one brand is being forced down your throat and you can't make a choice between the two leading cola brands in the UKs largest supermarket it doesn't feel right.

Warren Buffett recently plunged $200M into Tesco, and also owns a significant percentage of coca-cola. He has been accused of conflict of interest in the past with his other investments being heavy buyers of coca-cola products. His reply - "Do they want us to favor Pepsi?"

Pepsico should pay attention to what is happening here and do something about it before it's too late.


Posted: 23:25 Tue 04-Jul-2006 by "polarbear" # permalink comment
Comment: There's definately something going on here with this Tesco and Pepsi issue, but I have millions of better things to do than try and work out what it is, polarbears are nice animals, the great white bears, world's largest land predators
Posted: 08:55 Wed 05-Jul-2006 by "Phillerena" # permalink comment
Comment: Looks like the beginning of the end for Pepsi.
Posted: 09:16 Wed 05-Jul-2006 by "charl" # permalink comment
Comment: it's very exciting! interesting posts insight, coke and proud, thank you.
Posted: 11:06 Wed 05-Jul-2006 by "Robbie" # permalink comment
Comment: CokeAndProud, I would love to taste Coca Cola C2, (which is Coca Cola that still contains sugar, but a reduced amount) and Coca Cola with Splenda. Have you tasted either of these and will they ever be released over here?
Posted: 14:10 Wed 05-Jul-2006 by "Dave" # permalink comment
Comment: I have tasted coke C2, it was available from a shop in Chester a few months ago. Tastes ok, definitely better than diet and coke zero. If anyone is interested in coke splenda then i am sure i can get some for you....
Posted: 16:15 Wed 05-Jul-2006 by "polarbear" # permalink comment
Comment: Think i'm gonna try this before i heap anymore criticism on it
Posted: 17:13 Wed 05-Jul-2006 by "Phillerena" # permalink comment
Comment: Yes that's usually a good idea.
Posted: 20:01 Wed 05-Jul-2006 by "Mr David" # permalink comment
Comment: Yes, that's an appalling response from Britvic. Have they lost interest in their Pepsi brands, or something? Do you think PepsiCo know what's going on with their brands in the UK?
Posted: 21:58 Wed 05-Jul-2006 by "Coke and Proud" # permalink comment
Comment: There was talk of launching C2 in the UK (there must have been some imported stock) but decided against it as the consumer tends to go for a sugar based drink or zero cals. Maybe in the future the sugar content will be reduced in Coke without impacting on the taste. We have successfully done this recently with the Oasis brand.
Posted: 11:25 Thu 06-Jul-2006 by "charl" # permalink comment
Comment: hm... http://news.yahoo.com/ [URL display truncated]
Posted: 16:08 Thu 06-Jul-2006 by "Phillerena" # permalink comment
Comment: They are now doing taste testers of Coke Zero in Morrisons.
Posted: 16:40 Thu 06-Jul-2006 by "zero the hero" # permalink comment
Comment: this coke zero is just coke but called coke zero to bost sales
Posted: 16:53 Thu 06-Jul-2006 by "polarbear" # permalink comment
Comment: innit
Posted: 17:53 Thu 06-Jul-2006 by "polarbear" # permalink comment
Comment: These people who approached PepsiCo offering to sell coca-cola secrets could have been Agent Provocateurs from Coca-Cola operating with an industrial espionage facade, PepsiCo probably did the right thing.
Posted: 17:59 Thu 06-Jul-2006 by "polarbear" # permalink comment
Comment: I'm absolutely not saying that they were, but anything's possible in big business i suppose, and the same scenario could happen in reverse, in theory.
Posted: 17:07 Fri 07-Jul-2006 by "vegasrockstar" # permalink comment
Comment: I'm loving the fact that finally there is a drinkable alternative to Pepsi Max. Diet Coke and Diet Pepsi have always been far too tasteless, and since Pepsi Max was released I have lived off the stuff. Now, having tasted Coke Zero and found it to be very tasty, I will have some choice at the Supermaket, and know that either Coke or Pepsi will have a promotional price offer most times so this will save me cash as well!
Posted: 11:16 Sat 08-Jul-2006 by "Marc" # permalink comment
Comment: Its not a alternative to Pepsi Max. Zero Coke is meant to be a Diet Drink but more of a Coke Coca taste instead of the Diet Taste of Diet Coke.
Posted: 00:18 Sun 09-Jul-2006 by "polarbear" # permalink comment
Comment: Alright, so i've bought a bottle of Pepsi (regular) and a bottle of Coca-Cola (regular) to do a taste test and establish which, after all, is the nicest beverage, now for the test...

~Pepsi V Coca-Cola~

**On Price**

Pepsi cost £1.74 for a 2lt bottle, although the price is usually less when purchased from a supermarket, Both beverages were purchased at a local convenience store.

Coca-Cola also cost £1.74 for a 2lt bottle which again costs much less when purchased from supermarkets, usually around £1-£1.30p

**On Appearance**

Both Products look very similar with Pepsi appearing to be more carbonated because of bubbles present at the top.

**On Smell**

Pepsi has an authentic "Cola" smell and smells simpler and less acidic with no citrus hint.

Coca-Cola has a somewhat lemony citrus scent about it and smells stronger than Pepsi, there is a considerable difference in the aromas of the beverages.

**On Taste and Refreshment**

Pepsi tastes light and crisp, and slightly less acidic, It is sufficiently sweet and carbonated without being overcarbonated and has a notably sweeter aftertaste, I find Pepsi refreshing and pleasant tasting.

Coca-Cola tastes slightly stronger and more sugared and has a very distinctive taste which is quite different to that of Pepsi, despite both products being Colas, It is moderately carbonated and slightly more acidic and has a slight lemony citrus taste, I find Coca-Cola refreshing although i find Pepsi gives more lasting refreshment and has a "cleaner" more drinkable taste.

**Conclusion**

Pepsi is my preferred Beverage

~Please Note~

These opinions are my own personal opinions based upon the test i did, No need to worry if you disagree with them.


Posted: 18:13 Sun 09-Jul-2006 by "Dave" # permalink comment
Comment: Pepsi Max is totally different from Diet Pepsi, and, IMHO massivly superior to any Coke product. Noticed that for the last month there has been no pepsi product or Virgin Cola product in 1.5 or 2 ltr bottles in Tesco, just new Coke zero. TOTAL RUBBISH. nothing like MAX, much too sweet & insipid! So what's with TESCO, are they trying to give the new product an easy start?? moved onto lemonade!
Posted: 13:29 Mon 10-Jul-2006 by "Neil" # permalink comment
Comment: It seems the Zero advertising campaign has started with billboards going up - Coke Zero is "the office party without Brenda from finance" apparently.
Posted: 14:51 Mon 10-Jul-2006 by "charl" # permalink comment
Comment: did anyone else see the adverts for the coca-cola group in the sunday press? they are rebranding the formerly diet dr pepper/lilt/fanta 'z's as 'zero'. which suggests it was always the intention, so why go halfway house with 'z'?
Posted: 23:47 Tue 11-Jul-2006 by "cully"
(apparently posting from 81.79.95.147: user-8083.l3.c3.dsl.pol.co.uk) # permalink comment
Comment: ha, I get through about 4L of Diet Coke per day and as Coke zero is identical to continental Coke light, I am very worried that they may discontinue Diet coke as coke zero is foul!
Posted: 08:24 Wed 12-Jul-2006 by "charl" # permalink comment
Comment: it's interesting you should say this cully as the coca-cola ads in the sunday papers showed full fat coke and coke zero alongside the full fat and new zero variants of fanta/lilt etc. but no sign of diet coke in the picture at all. a bit worrying for those of us that love it, but i suspect it's a cash cow they won't shun... (i hope!)
Posted: 14:51 Sun 16-Jul-2006 by "pickle" # permalink comment
Comment: it's just rebranded diet coke with lemon with an extra hint of sweetner
Posted: 02:32 Mon 17-Jul-2006 by "John Hoare" # permalink comment
Comment: There is *absolutely* no way they will discontinute Diet Coke. As someone said above, it would be commercial suicide.

Pepsi does fine with three varients - Coke will too.


Posted: 00:35 Tue 18-Jul-2006 by "Vics" # permalink comment
Comment: I commented on Zero some time ago, that as I work in the retail snack business, we received samples, and were informed by our supplier that Zero was an attempt at Diet, but aimed a blokes who feel that drinking Diet is too 'girly'. I was rubbished by several people on this site for that comment...however, I noticed that someone else who placed a comment (named 'Coke and proud' - a CCE employee - quoted "Coke Zero, the bloke Coke - try it, you might just like it.". Need I say more?!
Posted: 18:42 Tue 18-Jul-2006 by "Mr David" # permalink comment
Comment: I have to agree - it's a great product, but the marketing is atrocious - as if Zero's good points could only possibly appeal to men. Thankfully consumers seem to be ignoring CCE's pigeonholing - I've seen plenty of women drinking Zero and plenty of men drinking Diet. :)
Posted: 02:01 Wed 19-Jul-2006 by "minky"
(apparently posting from 87.74.102.85: host-87-74-102-85.bulldogdsl.com) # permalink comment
Comment: re: unavailability of pepsi

do people not know that suppliers "buy" space, shelves and fridges for periods of time to promote products? these payments are often more valuable than the profit from sales of the product to retailers...i manage a store in which my entire chilled space is owned by coke...i would imagine that on a hot day , no matter how many ads you see or even what yr personal taste preference is, you will choose coke brands if they are the only cold ones! if pepsi isn't available on the shelves, its probably because coke have spent up its not sinister its marketing


Posted: 15:01 Wed 19-Jul-2006 by "Neil" # permalink comment
Comment: Free samples under Canary Wharf DLR station right now.
Posted: 15:17 Wed 19-Jul-2006 by "Phillerena" # permalink comment
Comment: Minky, sorry no we didn't know about suppliers buying space, we don't all own shops you see.
Posted: 00:52 Thu 20-Jul-2006 by "Vics" # permalink comment
Comment: Hmm, Minky - did you never consider that although that the majority of people don't 'happen' to to own retail outlets, some people here do work in sales and marketing, and have a clue about merchandising?

If you have decided to cave to CCE, fair enough - perhaps alternative retailers have chosed not to be quite so ignorant.

Just a thought.


Posted: 00:59 Thu 20-Jul-2006 by "Vic" # permalink comment
Comment: Please replace 'chosed' with 'chosen' - typo.
Posted: 10:52 Fri 21-Jul-2006 by "Mr David" # permalink comment
Comment: And there was me thinking that predatory pricing and abuse of monopoly were illegal. Silly me.
Posted: 16:49 Fri 21-Jul-2006 by "floss" # permalink comment
Comment: Coca-cola Zero - is diet coke for men!!
Posted: 19:22 Sun 23-Jul-2006 by "Aaron_Audi_Driver"
(apparently posting from 81.79.195.148: user-916.l3.c4.dsl.pol.co.uk) # permalink comment
Comment: i have to say, ive been drinking Pepsi Max for years now and i drink a lot of it.

i saw Coke Zero and thought id give it a go..

what a mistake..

my opinion is that it tastes like watered down Diet Coke..

Also i drink a lot of Dr. Pepper and the "Z" variant left a lot to be desired..

ill stick to full fat Dr. Pepper and Pepsi MAx thanks...

Ps. 2ltr Pepsi bottle are no longer stocked in my local (Aylesbury) store..

and now the 500ml bottles are priced at £0.39p!!

is Pepsi pulling out of Tescos? I can still get it in Morrisons and Sainsburys!


Posted: 15:03 Sun 10-Sep-2006 by "pepsi_at_tesco hunter" # permalink comment
Comment: Hi,

Just an update - Tescos in Telford & Shrewsbury do not sell Pepsi bottles or any varieties of pepsi in large bottle form. Nor does Crawley in West Sussex. 12092 91


Posted: 19:32 Mon 04-Dec-2006 by "Marquez" # permalink comment
Comment: Rebadged diet coke
Posted: 17:37 Wed 06-Dec-2006 by "supperman"
(apparently posting from 88.109.65.126: 88-109-65-126.dynamic.dsl.as9105.com) # permalink comment
Comment: i tried coke zero a few week ago and it still tastes just as crap as diet coke.. i thing ill stick to full suger coke until they find a way of makig it taste exact.
Posted: 22:59 Sat 27-Jan-2007 by "Grace" # permalink comment
Comment: Coke zero was ok on first try, but I have since discovered that if it is highly chilled it tastes great.
Posted: 14:55 Fri 09-Feb-2007 by "Bob Mackeral" # permalink comment
Comment: COKE ZERO DEE ZHIT, JA?!
Posted: 20:39 Tue 20-Feb-2007 by "Chubworth" # permalink comment
Comment: I know you are all agog to see if I am still as enamoured of Zero after all those weeks summer of waiting and longing...well, the answer can be seen in the form of four big fridgepacks under the wardrobe ready to replenish the fridge soon. I have even got them to put a fridge in my office to make sure that I gets my daily hit. I have more or less dropped Max and, most importantly, I still have an arse the size of Belgium because I eat too much other Crap.
Posted: 08:54 Wed 04-Apr-2007 by "a" # permalink comment
Comment: Most of the coke varieties are available in Australia in glass bottles with the exception of diet with lime.
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