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Click pic to view comments - Confirmed sighting: Walkers Lights/ Walkers Baked Confirmed sighting: Walkers Lights/ Walkers Baked
Posted: 11:57 Thu 28-Sep-2006. Price: Lights 95p for 6/ Baked 1.18 for 6. Location: Asda Plymouth. Nutritional unusualness: Lights 113 calories/ Baked 99 calories (per bag).
"Magnetic Ham Sandwich" reports: Walkers' latest attempts to corner the "healthy" crisp market have hit the shelves recently. Firstly they have revamped their Lites range of reduced fat crisps - by redesigning the packets and changing the spelling to "Lights". They have added a very tasty Sour Cream And Chive flavour to the range too, but gone for now is the Salt And Vinegar flavour. If you think you're going to miss the Salt And Vinegar flavour by the way, don't panic too much as it's now available in the Walkers Potato Heads range. Then we have the new Walkers Baked crisps available in 3 different flavours - Ready Salted, Cheese And Onion and Salt And Vinegar - presumeably to head off the competition from the Go Ahead range of crisps that are now a common sight in most supermarkets.

...And it's a warm and crunchy welcome back to "Magnetic Ham Sandwich" - whose full verdict on the Walkers Baked[s] follows. Incidentally, "Lights consumers preferred flavours such as [Simply] Salted and Sour Cream And Chive to stronger ones such as Salt And Vinegar," claims a PepsiCo spokesperson, though who knows what research led them to devise a Christmas line-up of Sauteed Wild Mushroom in White Wine or Crispy Aromatic Duck with Hoi Sin Sauce Sensations, plus Nobby's Nuts Asian Combo or Spicy Cashews.

Add a comment | # Permalink to this page | 36 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 12:12 Thu 28-Sep-2006 by "Magnetic Ham Sandwich" # permalink comment
Comment: The Walkers Baked crisps are made of crinkle cut reformed potato and have even less fat than the Lights do. However when it comes to the taste test the Lights have the advantage of looking and tasting just like a regular crisp, and the new Sour Cream And Chive flavour is excellent. But the Baked range have a terrible taste - similar to chewing cardboard or crunching on plastic. Although containing only half the fat of the Lights, they actually have a greater salt and sugar content, only marginally fewer calories, and they seem to cost a bit more too. So it's no contest which is the better option for me.
Posted: 13:56 Thu 28-Sep-2006 by "The Big Cheese" # permalink comment
Comment: Talking of low fat crisps, has anyone tried the low fat range in Tesco with 50% less fat? They are vacuum-fried (not with a hoover) and so contain much less fat, yet are still a very tasty product. The Sweet Basil flavour is pretty good, and a little different. Interestingly, Tesco are also stocking the Terra range, and I think they are the same process, possibly even made by the same company, somehere in The Netherlands. TBC
Posted: 14:00 Thu 28-Sep-2006 by "paul" # permalink comment
Comment: I thought the Walkers baked crisps are so much nicer than the lights. The lights are too bland for me.
Posted: 14:55 Thu 28-Sep-2006 by "Phillerena " # permalink comment
Comment: I tried the mushroom and wine Sensations, and very nice they were.

Also tried the new McCoys Specials Xmas flavours - Turkey and redcurrant (I think) and the chicken and tequila salsa tortillas. The turkey ones were nice but the tortillas tasted boring.


Posted: 15:11 Thu 28-Sep-2006 by "The Big Cheese" # permalink comment
Comment: Talking of low fat crisps, has anyone tried the low fat range in Tesco with 50% less fat? They are vacuum-fried (not with a hoover) and so contain much less fat, yet are still a very tasty product. The Sweet Basil flavour is pretty good, and a little different. Interestingly, Tesco are also stocking the Terra range, and I think they are the same process, possibly even made by the same company, somehere in The Netherlands. TBC
Posted: 16:13 Thu 28-Sep-2006 by "Phillerena" # permalink comment
Comment: You felt the need to tell us all that twice eh, Big Cheese.
Posted: 16:14 Thu 28-Sep-2006 by "The Big Cheese" # permalink comment
Comment: Talking of low fat crisps, has anyone tried the low fat range in Tesco with 50% less fat? They are vacuum-fried (not with a hoover) and so contain much less fat, yet are still a very tasty product. The Sweet Basil flavour is pretty good, and a little different. Interestingly, Tesco are also stocking the Terra range, and I think they are the same process, possibly even made by the same company, somehere in The Netherlands. TBC
Posted: 16:48 Thu 28-Sep-2006 by "TBC" # permalink comment
Comment: Sorry for multiple posts!! Someone's been a bit refresh happy.
Posted: 18:54 Fri 29-Sep-2006 by "Sandy" # permalink comment
Comment: I thought the Baked crisps were really nice, very potatoey in flavour. The salt and vinegar ones are really strong, they made my lips sting!
Posted: 19:36 Fri 29-Sep-2006 by "Yay! Lovely Fish!" # permalink comment
Comment: I like them all, both Salt & Vinegar and Cheese & Onion are full of flavour...also had a bag of Salt & Vinegar Potato heads today, it seems the ridges bring out the flavour!...excellent!
Posted: 05:21 Sat 30-Sep-2006 by "Marquez" # permalink comment
Comment: I've just tried these, they are okay at first, but then you realise they are too dry, and need some oil like fried crisps, they are just too dry and i don't think i will get them again
Posted: 20:25 Sun 01-Oct-2006 by "A" # permalink comment
Comment: these look so cool, ive never seen them. and just 99cals per pack aparently!
Posted: 21:56 Sun 01-Oct-2006 by "parkinson" # permalink comment
Comment: do you think that being a low fat crisp you missed out on your crisp-like childhood? Also,how did you cope with being bullied by full-fat crisps
Posted: 22:05 Sun 01-Oct-2006 by "baked crisp" # permalink comment
Comment: Well, my childhood was difficult as a baked crisp. I just couldnt relate to my full-fat friends at school; they bullied me for not having greasy skin! Being baked has made me what i am today. If i was the same as other crisps i would just be an uninspirational greasy no-one!
Posted: 03:47 Tue 03-Oct-2006 by "clerk" # permalink comment
Comment: S+V flavour Walkers Baked = excellent. Plain/C+O = shite.

That is all.


Posted: 13:47 Thu 05-Oct-2006 by "Lydia" # permalink comment
Comment: After a full bag of The baked crisps they tend to taste rather nasty compared with the first bite.

They are probably also the loudest crisps i have ever eaten (and the other colleagues in my offive would probably agree with me!)

I must say the lites, or lights, whatever you call em, taste lovely from first bite to last bite. The baked leave me dehydrated and with an unpleasant taste in my mouth that doesnt really resmble much of cheese & onion.


Posted: 20:01 Tue 10-Oct-2006 by "Yay! Lovely Fish!" # permalink comment
Comment: Although I don't tend to take much notice of political correctness, I must say I keep walking past one of those billboards with the bird pouring a bottle of oil down her gullet has made me think about my (huge, admittedly) crisp intake...Walkers Baked are making me feel better if not gasping for a drink afterwards
Posted: 22:57 Fri 13-Oct-2006 by "Where are the bakes?" # permalink comment
Comment: In my local supermarkets, these have vanished, replaced only with sad labels and empty shelves...
Posted: 10:59 Tue 17-Oct-2006 by "Gary L" # permalink comment
Comment: I didn't like the S&V baked. A strange flavour has overwhelmed the E numbers IMO, and not sure what it is yet!
Posted: 15:21 Thu 26-Oct-2006 by "Flavia" # permalink comment
Comment: I loved Baked, I thought that they were tasty (I dont normally like Cheese & Onion but i do like the Baked ones) and I felt I could eat them whilst walking down the street withjout worrying that people know Im dieting!!!
Posted: 07:07 Mon 30-Oct-2006 by "butagirl" # permalink comment
Comment: They've vanished from my supermarket too. I was told two weeks ago that Walkers hadn't anticipated the rush of interest and had not made enough of them. A fortnight later and there's still no sign of them.
Posted: 12:17 Tue 31-Oct-2006 by "dave g" # permalink comment
Comment: just tried the walkers baked and they are very tasty! thumbs up from me!
Posted: 15:11 Tue 31-Oct-2006 by "Marquez" # permalink comment
Comment: Very dry though don't you think? and the cheese and onion ones taste dodgy
Posted: 11:02 Fri 03-Nov-2006 by "Christine" # permalink comment
Comment: I really like the baked Walkers crisps. I can eat them without feeling guilty and I think they have a pleasent taste!
Posted: 14:10 Mon 13-Nov-2006 by "Baked addict" # permalink comment
Comment: Oh what gorgeous crisps these Walkers Baked are, spesh the plain! 63905
Posted: 17:44 Fri 17-Nov-2006 by "Ricky" # permalink comment
Comment: Walkers Baked. Mmmmmmmmmmmmmm!!!!!!!
Posted: 20:26 Wed 22-Nov-2006 by "Grace" # permalink comment
Comment: Baked are nice except for the salt and vinegar which are a bit rank. I bought a multipack of the revamped lights, the sour cream and chive are really tasty but I got 3 packs of ready salted in my multipack and only one pack of sour cream and and chive, what a rip off, I was supposed to get two of each. Curse Walkers! 4
Posted: 00:48 Mon 08-Jan-2007 by "a" # permalink comment
Comment: how come baked crisps contain more salt than standard range?
Posted: 10:31 Tue 09-Jan-2007 by "Norris" # permalink comment
Comment: Well my first time on this board, but i saw the walkers baked advert on latenight tv last night and thought to myself they can't be serious. Gary lineaker tows the uk to jamaica with a speed boat and the final line in the add is him sitting in a deck chair grinning, and voice over says something like "The're better for being baked." Walked should be ashamed of them selves trying to cash in on the late night drug addled students in such a blatent way.

As for the extra salt, strangely enough a lot of diet food ranges have increased salt and sugar. From experience i'd guess, if you take a load of fat out you have to put something else in, ppl wouldnt buy a 30% smaller bag but they would buy a bag weighing the same with 30% less fat, also textures are influenced a lot by sugar and you would probably find the crisp to be more like dried cardboard if you reduce the fat sugar and salt too much.


Posted: 21:04 Tue 23-Jan-2007 by "lee" # permalink comment
Comment: Baked rock. Go Gary
Posted: 12:53 Wed 31-Jan-2007 by "Danny" # permalink comment
Comment: Just had my first Walkers Baked. They are excellent. I like crisps but not the excessive fat that they come with. I tried making baked crisps in the oven, with interesting results. So I'm chuffed that the experts have done it. Now we need some more cool flavours. Can't belive there is a comment site for crisps....the wonders of the internet. Rock on. Danny
Posted: 14:54 Fri 02-Feb-2007 by "Lisa" # permalink comment
Comment: I have just tried these crisps, I stumbled upon an lonely pack on its own in Boots and was very intereseted in them. I didnt even know they existed! They were gorgeous, really tastly mouth-watering flavour and without the oil! Gonna get these all the time now. I like the idea of them being baked, and not fried in greasy oil.
Posted: 09:52 Tue 19-Jun-2007 by "pickleface" # permalink comment
Comment: I work for walkers in the only site that makes baked. i'm not fond of the r/s, c/o or s/v flavours,however, we also do a sour cream and chive flavour for tesco and a mediterranian herb flavour that we export to europe. they are both really nice.
Posted: 18:59 Wed 20-Feb-2008 by "naomi"
(apparently posting from 82.19.144.164: ) # permalink comment
Comment: i would like 2 see prawn cocktail baked in the shops as i always have baked.Also i cannot seem 2 find potato heads any more
Posted: 12:34 Thu 10-Apr-2008 by "katros baxtros" # permalink comment
Comment: I love the baked, havent noticed said bad aftertaste. S/V a bit strong, but great if I need a flavour blast. love the crunchiness actually dont like the real crisps as much, I must be weird eh.
Posted: 16:09 Fri 01-Aug-2008 by "Sock Monkey" # permalink comment
Comment: Give me a little bit more fat over sugar any day! The baked crisps are only marginally lower in calories than the regular crisps and the added sugar is a dieter's nightmare. A little more fat is better for you than a little more sugar as it doesn't affect your insulin production. I never eat low fat products as they are always sugar laden. It is much better for you to eat full fat but only half as much of it.
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