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Click pic to view comments - Confirmed sighting: McVitie's Heat To Treat Confirmed sighting: McVitie's Heat To Treat
Posted: 12:44 Thu 03-May-2007. Price: 1.29/ box of 2. Location: Sainsbury's, Finchley Road. Sub-flavours: Double Chocolate and chocolate sauce; Jamaica Ginger and custard; Lyle's Golden Syrup and custard; Zesty Lemon and lemon curd. Nutritional unusualness: No hydrogenated vegetable oil, nearly 30-40g sugar per cake.
Snackspot reports: No doubt inspired by the "actual consumer behaviour" of putting muffins (briefly) in the microwave, these come in futuristic cardboard containers that you irradiate for 20 seconds, then "leave to stand for 1 minute" to ensure the filling's still hot enough to burn your mouth on. Thanks to a recent "Buy 2 for 2" offer, I think I've tried all the flavours, both hot and cold - the Lyle's Golden Syrup one isn't quite as successful as the similarly branded Flapjacks (Camden Morrisons, 1.99/ box of 6), while the Zesty Lemon and Lemon Curd cake intriguingly resembled a hot Mr Kipling Fondant Fancy.

...In other potential pudding-misunderstandings: Vimto is diversifying into a range of indulgent dessert drinks (all less than 20 calories, in 6 flavours including "apple and cinnamon pie, summerfruit trifle and rhubarb custard"); Burger King make some sort of claim about real fruit pieces in their latest Bramley Apple Crumble ice-cream; and I've seen the chocolate and vanilla varieties, but does anyone know what the third flavour is of Nestle Little Pots Of Heaven (ie, the dessert version of their Heaven Truffle bars, themselves also available in strawberry according to these Australian imports from Cybercandy)?


Posted: 14:47 Thu 03-May-2007 by "Electric Apple" # permalink comment
Comment: YUM YUM! These are as tasty as the sight of a leprachaun doing the 'Macarena' at 4x for normal speed dancing in a unic's underpants. But if you leave it for too long, it's R.I.P. So you do need to be precise in the timing.
Posted: 16:43 Thu 03-May-2007 by "grotbag" # permalink comment
Comment: The Nestle Little Pots of Heaven come in caramel flavour as well as chocolate and vanilla.
Posted: 21:33 Mon 07-May-2007 by "Rhosboss" # permalink comment
Comment: 40g of sugar is quite impressive. I found a website that says 40g is the most sugar you should have in a day. That's the American RDA, anyway...
Posted: 16:43 Tue 08-May-2007 by "Laura" # permalink comment
Comment: it was disgusting! i had the maple syrup one, it just stuck to the roof off my mouth i had to just throw it all in the bin. yuk! don't waste your money!
Posted: 23:49 Fri 07-Sep-2007 by "2CVplums 'n custard" # permalink comment
Comment: I bought a pack of McVitie's Cake Heat To Treat Jamaica Ginger & Custard and found them dry, bland, lacking in custard (I used vanilla ice cream to compensate) and the sponge sticks to the container and is difficult to scrape off. I won't be buying them again.
Posted: 09:55 Thu 08-Nov-2007 by "wackster" # permalink comment
Comment: errmmmm????
Posted: 21:41 Mon 19-Nov-2007 by "heatmetotreatme" # permalink comment
Comment: Yummy yummy we tried these in the bedroom for some sweet sticky action...can't wait to try the next flavour!!
Posted: 19:20 Sat 19-Jan-2008 by "MRKipling" # permalink comment
Comment: I think Mr McVitie has done his best, and i like these, you really cant complain i enjoy these on an everyday basis and feed them to my children every single day, there moorish, like Mrkiplings its exceedingly good!
Posted: 20:50 Wed 12-Mar-2008 by "allywally" # permalink comment
Comment: Got these for 50p in quality save...far too sweet for me but was worth 50p lol
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