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Click pic to view comments - Confirmed sighting: Maynards Wine Gums Light Confirmed sighting: Maynards Wine Gums Light
Posted: 11:34 Tue 19-Jun-2007. Price: 1.29/ 180g bag. Location: Morrisons, Meadowhead, Sheffield. Nutritional unusualness: Each contains 10 kcal, 1.5g sugar, "If you eat too many, it might temporarily cause a mild stomach ache or laxative effect".
Today's double-dose of fruity chewin' begins with "Brett Hadley's" strictly factual analysis: "Boasting half the sugar, and 30% less calories than the original. 27.1% sugars compared to 55.6% in normal Wine Gums. 215 Calories per 100g compared to 320 Calories in the normal wine gums." Meanwhile, "Zeddy" zeroed in on these Haribo Rotella(s) (99p, Scotmid, Strathaven, Scotland), summed up as: "Fruit flavoured strips of gum (not chewing) like the old catherine wheel type in the liquorice assortment of yesteryear. Usual flavours associated with Haribo."

...Haribo are also targeting "teenagers and young women" with their "40% less sugar" Haribo Lite brand (in lemon, orange, kiwi, elderberry or passion fruit, 1.35/ 140g bag) - a similar price-point to Cadbury Trebor Bassett's ostensibly-healthy "no artificial colours or flavours" Natural Confectionery Company range. And it seems CTB's Raspberry and Peach Trident Splash and Wrigley's Fruity Flavour Extras are just the tip of the iceberg, as August sees the debut of Wrigley's Extra Fusion (in Spearmint with a twist of Melon, or Peppermint with a twist of Berry, 49p for an "extra large pellet blister pack in a vibrantly designed sleeve").


Posted: 13:15 Tue 19-Jun-2007 by "grotbag" # permalink comment
Comment: I saw this http://www.talkingretail.com/ [URL display truncated] the day after I posted - it says it's not due out until 16th July, but it's ALL LIES I TELL YOU as it has been in my local co-op since last week.

Bring back blackcurrant airwaves!

Posted: 13:23 Tue 19-Jun-2007 by Snackspot # permalink comment
Comment: well, distribution being what it is, I understand it's tricky to stop some shops "breaking the embargo" and releasing products early :)

oh and there's *even more* new stuff later in the story...

"Available from 16th July, Trident Splash Gum Ball is a playful new pack with a wide mouth that is filled with delicious sugar-free chewing-gum. UK research has shown that Trident Splash Gum Ball has high appeal for heavy gum users, and will be very popular with regular chewers. "

Posted: 13:49 Tue 19-Jun-2007 by "grotbag" # permalink comment
Comment: My name is Grotbag and I am a heavy gum user. I first began experimenting with gum...ah, God bless the Co-op and all their staff shortages.

Somehow I feel I should care that they have managed to put hydrogenated vegetable oil in chewing gum, but bugger it - it tastes nice.

Also, the tropical twist trident doesn't fare too well in warmer weather. I left it in my bag and now it and it kind of melted so now it separates and dissolves as soon as you try to chew it.

Posted: 19:16 Tue 19-Jun-2007 by "zeddy" # permalink comment
Comment: Upon opening Rotellas have a whiffy odour not particularly pleasant. Try them and you'll smell what I mean.
Posted: 14:35 Wed 20-Jun-2007 by "charl" # permalink comment
Comment: the grammar on these sweets means i will never buy them.

it's "30% fewer calories" not "30% less calories"!

if you can count it use FEWER; if not use LESS! argh!

Posted: 11:26 Thu 21-Jun-2007 by "Moog" # permalink comment
Comment: Quite right, Charl. I hope you maintain your grammatical standards by shopping at Waitrose (are there any other supermarkets that use '10 items or fewer' at their tills rather than 'or less'?)
Posted: 08:14 Fri 22-Jun-2007 by "charl" # permalink comment
Comment: m&s go through phases of using 'fewer' correctly but they have been known to revert. not sure what the latest is... :)
Posted: 22:56 Wed 27-Jun-2007 by "Chewy Louie" # permalink comment
Comment: What has happened to Maynards wine gums?? Suddenly they've become all soft and they taste different - and I'm not talking about those sugar free ones either. For years the other manufacturers have been trying to copy the classic winegum but without much success (in my humble opinion). Now it seems Maynards have done a U turn and are attempting to copy their competition. OK for tiny tots teeth perhaps but I say bring back our classic and much loved original classic winegums and while you're at it stop flooding each bag with red ones and bring back the white wine gum that had a sort of pear flavour. Chewy Louie has said his piece.
Posted: 18:15 Thu 05-Jul-2007 by "bubba" # permalink comment
Comment: what supermarkets sell haribo lites
Posted: 21:40 Mon 10-Sep-2007 by "Andrew"
(apparently posting from ) # permalink comment
Comment: Maynards Lite Wine Gums - HORRIBLE... bring back the proper ones... no-one seems to stock good old wine gums - we dont all care about our health - some of us want to enjoy life ;)
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Recently discussed stories (comments):
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(via Amazon UK)

Super Size Me (DVD)

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