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Click pic to view comments - PR-submitted sighting: Marmite Cheddar Bites PR-submitted sighting: Marmite Cheddar Bites
Posted: 17:28 Tue 18-Dec-2007. Price: 1.38. Location: Asda, Sainsbury's and Morrisons.
With a noticeable sigh, I'm introducing a new heading for this sort of thing (plus, it is Christmas) - anyway, "Ilana" announces: The nation's most loved and hated spread Marmite has teamed up with Ilchester Cheese Company to launch an exciting new addition to its snacking repertoire; Marmite Cheddar Bites. These delicious bites of real cheddar come wrapped in stylish Marmite packaging and provide a refreshing change to ordinary, everyday cheese snacks.

The gorgeous 20g chunks of 100% real farmhouse Somerset cheddar are blended with a generous helping of Marmite spread (8% to be exact) to provide that distinctive Marmite zing and tantalise those taste buds. The cheddar bites are a perfect arrival for the army of Marmite lovers wanting a little bit more when it comes to snack time. Marmite Cheddar Bites are ideal for popping into your lunchbox, keeping a stash in the fridge to share with friends or enjoying them all on your own. Cheryl Calverley, Brand Manager, Marmite, says: "We all know that Marmite spread and cheese is a popular combination so we are delighted to be adding this to our snacking range. A real cheddar treat for all those lovers and for those who have never tried Marmite."

...And is it just me, or does the art of public relations specifically require that you mention the product at least once or twice in every single sentence? Still, elsewhere in this year's manger of little baby cheeses, a "mighty dread" has indeed seized my "troubled mind" at the unimaginatively-unassorted prospect of the Mini Babybel Christmas Variety Tub (2.99 for "16 portions of the mini cheese in Original and Cheddar flavours"), while the makers of the official Wallace and Gromit Wensleydale appear to be unleashing Colman's English Cheddar (ie, "Select Cheddar expertly combined with Colman's Wholegrain Mustard"), presumably to compete with South Caernarfon Creameries' pioneering "Spreadable cheese with Welsh Beer and Welsh Mustard" Welsh Rarebit Spread.

Add a comment | # Permalink to this page | 13 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 21:14 Tue 18-Dec-2007 by "Ronnie DiMarco" # permalink comment
Comment: I remember when there used to be marmite cheese sticks on the pick and mix cheese counter...

That link to the cheeses in the manger reminds me of Kath and Kim where one of the decorations at Kath's wedding is a sculpture made of Baybel due to a misheard request for a statue of baby jesus... good times :)


Posted: 07:35 Wed 19-Dec-2007 by "charl" # permalink comment
Comment: this post makes me very sad. i think snackspot has jumped the shark. :(

i had the mini babybel halloween variety tub, it was dull.


Posted: 11:27 Wed 19-Dec-2007 by Snackspot # permalink comment
Comment: yeah, I know what you mean charl - but I figured it was slightly better than PRs sending in sightings pretending to be members of the public (which may actually become illegal next year?), plus I had all this interesting cheese news to include somehow :)
Posted: 13:10 Wed 19-Dec-2007 by "Nick T" # permalink comment
Comment: Thankfully PR is easy to spot thanks to the peacock copy style, but phrases such as "select cheddar" always makes me smile, because it means nothing. Why was it selected? Was it the cheapest? Did it come in stonking great big tubs fresh from the lab? I think we should be told.
Posted: 15:29 Wed 19-Dec-2007 by "TalkShowHost" # permalink comment
Comment: I think that all those PR statements are written to appeal to the lowest common denominator of customer. That's why they repeat the product name in every sentence, just to cater for those who are too stupid to realise that the report is indeed the same one they were reading in the previous sentence.

The same stupidity applies to product advice on packaging. I always laugh when a product that has nuts written on the front as one of the main selling points has the 'may contain nuts' slogan stupidly emblazoned on the back.


Posted: 18:51 Wed 19-Dec-2007 by "charl" # permalink comment
Comment: yes, i admire your integrity snackspot, it's just sad that companies think that way.
Posted: 11:53 Fri 28-Dec-2007 by "Ronnie DiMarco"
(apparently posting from 172.141.171.229: ) # permalink comment
Comment: Heh TSH, it always worries me when Peanut Butter and Mixed Nuts, "may" contain nuts...

What am I getting if I "may" not have nuts in the jar/bag? :)


Posted: 12:12 Fri 28-Dec-2007 by "Talk Show Host" # permalink comment
Comment: I guess that the people that design the packaging are just too lazy to exclude the 'may contain nuts' part of their copy. This is the opposite of the whole Cadbury packaging mess-up earlier in the year. On that occasion it was the failure to include the 'may contain nuts' that forced a full product recall. There are loads of stupid packaging comments if you look out for them. My current favourite is 'serving suggestion' or a stupid recipe that you would never dream of attempting.
Posted: 20:51 Fri 28-Dec-2007 by "Ronnie DiMarco" # permalink comment
Comment: Ive seen the recipes on things. I always wondered who would want beef super noodles and tuna in a pitta bread. Its beef flavoured carbs and fish...

I do generally also enjoy the need to put serving suggestion because its not whats in the bag, but as I pointed out in my sighting of the very dissapointing Jalapeno Corn Chips, it can undermine the product suggesting you eat them with the same stuff they don't taste of.

Do food packets have choking warnings on?

If not, they should :p


Posted: 12:58 Sat 29-Dec-2007 by "Talk Show Host" # permalink comment
Comment: The only thing close to a choking warning that I have seen recently is on the packaging to the Weetabix 'Oatibix Porridge'. On the box and the individual sachets it states that the large oat pieces are not suitable for small children. Whilst this may not sound too stupid, they actually have a chocolate flavour that is located by the kids cereal in an average supermarket.

If you have ever seen a fat kid eating a bag of chips or a fast food meal you will, like me, be amazed that so few kids choke on food. I recently saw a rather large child (could not identify whether it was male or female) eating a Burger King Whopper and a Cadbury Dairy Milk (a 250g bar) at the same time - they should put that in a joint company advert.


Posted: 21:28 Sun 30-Mar-2008 by "elmsyrup" # permalink comment
Comment: Has anyone else had the misfortune to try any of those marmite breadsticks? They come in little mini cheddars sized packets and unfortunately they're completely disgusting. I love marmite, but these are very hard and have a strong, headachy flavour of burnt plastic fumes and ash. They are among the worst things I have ever put in my mouth. I want the comfort of knowing someone else has suffered like I have.
Posted: 19:14 Mon 19-May-2008 by "Eileen " # permalink comment
Comment: Why cant they bring out a large block of marmite cheese plus slices and a marmite cheese spread?
Posted: 17:09 Sat 18-Oct-2008 by "Chubworth" # permalink comment
Comment: saw the Welsh rarebit stuff in Selfridges food hall today but failed to flash the cash. Sounds gorgeous!
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