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Click pic to view comments - Confirmed sighting: Creme Egg Twisted Confirmed sighting: Creme Egg Twisted
Posted: 12:31 Thu 08-May-2008. Price: 55p. Location: WH Smith, East Kilbride, Scotland. Nutritional unusualness: Sunset Yellow included to make the kids go loopy.
There's been varying opinions voiced on this through the week, but Zeddy managed to provide a better-than-usual photo of the blighter, reporting: They should include a helpline for those who have become disenchanted at Cadbury's cynical manipulation of their brands to the nth degree. Absolutely, positively nothing different except for "Egg Goo" covered in ridged chocolate. Take a look at the marketing BS.

...Sadly I haven't sampled this myself, but it'll be interesting to see how different the experience is to the Dairy Milk Creme Egg Bar (after all, Cadbury's Wispa is genetically identical to Dairy Milk Bubbly, but people still prefer the former?)

Elsewhere, there's no sign as yet of the similarly-named Starburst Twisted (in Strawberry and Lime, Cherry and Lemon or Blueberry and Banana), but "grotbag" points out Mars are confusing matters further by "Bringing back Opal Fruits [to ASDA] for 3 months on 10 May, with the classic orange, red, green and yellow colours. They've gone all consumer-conscious on us though and removed the artificial flavourings so whether or not they will taste was good remains to be seen" - presumably to compete with the "real fruit juice", "30% less sugar" and "coloured by nature" credentials of Chewits Truly?

Add a comment | # Permalink to this page | 24 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 17:44 Thu 08-May-2008 by Zeddy # permalink comment
Comment: Thanks Snackspot! You know how to kick a man when he is down. ;)
Posted: 07:38 Fri 09-May-2008 by "Magnetic Ham Sandwich" # permalink comment
Comment: Zeddy, you're paying over the odds for your Twisted bars as well. They're only 52p in Co-op.
Posted: 09:46 Fri 09-May-2008 by "Jim" # permalink comment
Comment: MHS - I think you will find EVERYONE is paying over the odds for this bar...for what it is anyway.

My review on it can be read here-->http://www.chocolatemission.blogspot.com

Jim


Posted: 14:47 Mon 12-May-2008 by "cattyremark"
(apparently posting from 86.141.20.27: ) # permalink comment
Comment: just scoffing one the now have to say a bit let down..... they are in Tesco just now 46p!

reminds me of a secret bar - mmmm remember them?


Posted: 16:05 Mon 12-May-2008 by Zeddy # permalink comment
Comment: http://video.google.com/videoplay?docid=-3394676286237442332 I do. In what way does it remind you of a Secret!?
Posted: 17:58 Mon 12-May-2008 by "Kris Cochrane" # permalink comment
Comment: They are great!
Posted: 18:05 Mon 12-May-2008 by Zeddy # permalink comment
Comment: Some of the people all of the time..... ;)
Posted: 10:41 Tue 13-May-2008 by "robertster" # permalink comment
Comment: Anyone know when the "Marathon" will be returning to the shelves?

Also, aren't the Wispa and Dairy Milk Bubbly different shapes? That can make all the difference to the taste.


Posted: 06:21 Wed 14-May-2008 by "clerk" # permalink comment
Comment: Just had one of these. Enjoyed it a lot.

I like the fact that Cadbury seem to have got tired of the mega-branding of Dairy Milk, and are instead going back to individual brands for bars. With Wispa presumably coming back later this year, hopefully the nonsense of the 2003 rebrand of everything is finally coming to an end.


Posted: 08:36 Wed 14-May-2008 by Snackspot # permalink comment
Comment: I was wondering if it's actually cheaper for Cadbury's to make everything in Dairy Milk bar form (because then everything's a standard size, and maybe they could use the same assembly line, and just inject the bar with Caramel or Creme Egg or Double Choc or whatever depending on demand)?
Posted: 11:55 Wed 14-May-2008 by "Jim" # permalink comment
Comment: Yes that was the main premise of moving things like the Caramel into the 'Dairy Milk with...'format! It meant cost savings on wrapper and bar production.

Just makes this 'Twisted' malarky all the more baffling as after the initial hype is over they are just going to be landed with higher production costs. My guess is this bar will be pulled in a few months and its very much going to be a 'flash in the pan' product.


Posted: 17:33 Wed 14-May-2008 by Zeddy # permalink comment
Comment: I heard it was to make Dairy Milk the biggest selling bar of chocolate in the world.
Posted: 18:25 Wed 14-May-2008 by "robertster" # permalink comment
Comment: I concur with Zeddy, it did smack of the notion of making "Dairy Milk" the worlds biggest chocolate.
Posted: 09:55 Thu 15-May-2008 by "Rose" # permalink comment
Comment: I'm unconvinced that Cadbury's chose to rebrand everything 'Dairy Milk' because it would save production costs. If you look carefully, they could not be using the same moulds for all the bars as the segments of Caramel and Turkish Delight are more rounded than the ones in Wafer and Dairy Milk, for instance.
Posted: 15:24 Thu 15-May-2008 by Snackspot # permalink comment
Comment: hehe nicely observed Rose - though presumably there'd be some minor saving in the standardisation of the wrappers and the same-sized boxes across the range. Maybe not a huge amount but considering the millions of bars they produce, it could all add up..?
Posted: 12:09 Fri 16-May-2008 by "charl" # permalink comment
Comment: i didn't like the twistedness, it's hard on your front teeth because the chocolate's ridged at the wrong angle.
Posted: 17:24 Sat 17-May-2008 by "L" # permalink comment
Comment: ive seen Starburst Twisted in Morissons in Anniesland, Glasgow! Both tubes and bigger bags of them.
Posted: 09:33 Thu 22-May-2008 by "Jim" # permalink comment
Comment: The invasion is on....these have secondary sightings placed round pretty much every supermarket/WH Smith/Newsagent I have walked in the past few days.

The advert also aired on TV for the first time last night during the Champs League final.

Jim http://www.chocolatemission.net/2008/05/may-8th-cadbuys-twist.html


Posted: 11:40 Wed 18-Jun-2008 by "cattyremark" # permalink comment
Comment: Zeddy its a chocolate bar no a International mystery busting exercise

the way it reminded me is the twist in the chocolate like the secret bar - that is all


Posted: 18:19 Wed 18-Jun-2008 by Zeddy # permalink comment
Comment: I just don't think it is twisted. More like wavy chocolate to me.
Posted: 19:43 Wed 18-Jun-2008 by "Yay! Lovely fish!" # permalink comment
Comment: Although it would have been even more of a triumph if it did have the shredded wheat texture chocolate that the much-missed Secret bar had. The Twisted bar kind of reminds me of Dougal from the Magic roundabout
Posted: 19:16 Sat 21-Jun-2008 by "Chris" # permalink comment
Comment: Can we get these bars Free at any website???

http://www.bebo.com/cremeeggtwisted


Posted: 12:56 Thu 26-Jun-2008 by "Andy" # permalink comment
Comment: Have just seen the above mentioned Starburst Twisted in my local newsagents in Plympton. 40p for the standard size pack.
Posted: 15:32 Thu 26-Jun-2008 by "nunasdream" # permalink comment
Comment: TI tried one, as someone who loves creme eggs AND chocolate - they're revolting! far too sweet :(
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