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Click pic to view comments - Confirmed sighting: Walkers Doritos iD3 Confirmed sighting: Walkers Doritos iD3
Posted: 11:46 Sun 09-Aug-2009. Price: £1. Location: Morrisons, Leicester. Nutritional unusualness: "Contains mystery spicy flavour".
"Julian Cirrone" was actually first to spot this, but didn't send a pic so ended up in the comments - anyway, over to "Nick T": There are some things in this crrrrazy snack world that will always remain secret. The recipe for Irn-Bru for instance, the contents of Wall's sausages, and what makes that gag-reflex inducing smell when you open a bag of peanuts in a pub. But here we have an interesting concept: a new Doritos flavour where you're left to guess what the flavour is. Well you don't HAVE to, but there's a chance of winning £20,000 if you get it right so I'd recommend you give it a shot.

Even before I tried them I wondered if Walkers were trying for a flavour but, with an admirable show of honesty, decided they couldn't pass it off so just gave up. I mean, can we talk? Let's face it, how many crisp flavours actually taste of what they claim to be? Prawn Cocktail anyone? Mmmmmmmmmmmm... no. Steak and Onion? Hardly. Hedgehog crisps? I'll take your word for it. Some of you may even be old enough to remember Tudor's creditably imaginative range of flavours, but none of which in all honesty tasted of what it said on the packet.

As for these iD3 thingies, they're nice. The dominant flavour is of cumin and salt with an aftertaste of celery and paprika. It's almost as if the factory had too much Onion Bhaji and Cajun Squirrel flavourings left over after the Do Us A Flavour campaign and decided to use them up in one shot (hmm...) The bag livery and stylised teasers seem inspired by those warm-up videos they play to the queues at theme parks, coupled with a heavy dose of 'Lock Stock'. This betrays their target market and given that you have to buy a bag to enter the competition, Walker's return on marketing investment is assured because the average yoof won't have a clue. No offence.

Anyway, the taste is a winner and very moorish (hint). You can pick up a generously-sized bag for £1 at Morrisons, and I heartily commend them to the house.

Add a comment | # Permalink to this page | 30 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)


Posted: 11:52 Sun 09-Aug-2009 by "Julian Cirrone" # permalink comment
Comment: IT’S ON THE TIP OF MY TONGUE… Saw the new packet of Doritos on my store's shelves, and was definitely intrigued by the fact that with the name of the flavour has been kept a secret! I devoured a pack and I still can't work out what the flaour is. I think it might be taco flavour but I seriously can't be 100%.

The guys at Doritos are offering £20k to anyone who can correctly guess the flavour currenlty called iD3.


Posted: 12:52 Sun 09-Aug-2009 by Zeddy # permalink comment
Comment: Arsenic and old lace?
Posted: 10:30 Mon 10-Aug-2009 by "robertster" # permalink comment
Comment: Mr Julian Cirrone is, of course, from a PR company. But at least he has the decency to use his own name. http://www.blogger.com/profile/00267017730328647257
Posted: 11:56 Mon 10-Aug-2009 by "robertster" # permalink comment
Comment: Oh, and my colleagues go for Lamb Rogan Josh. But that's both too obvious and not quite what it tastes of.
Posted: 16:45 Mon 10-Aug-2009 by "Kidney Scramble (Side helping of Liver)" # permalink comment
Comment: Roast Beef Monster Munch with a bit more chilli. That's what it is.
Posted: 14:19 Tue 11-Aug-2009 by "noodleboy" # permalink comment
Comment: i thought kinda beef curry.
Posted: 16:35 Tue 11-Aug-2009 by "It's Not Beefburger" # permalink comment
Comment: Personally, I believe that it's closest in taste to a vegetable samosa, but it's certainly an Indian themed flavour. Interestingly, just idly looking up speculation online, Doritos ran this campaign in the US in 2007, with an All American taste theme, and the mystery flavour was "Beefburger"; This caused quite a stir as they actually used Beef Tallow in the Dorito recipe... If you've read Fast Food Nation, you'd know McDonalds fries in the US are cooked in same, and thus contain more Beef fat than the burgers themselves; Due to the huge outcry in the UK from the considerable Indian community (to whom the cow is sacred) though, the recipe here was apparently changed to use vegetable oil instead. Looking at the Doritos ID3 packet, they are labelled as Vegetarian, so it seems they've learned from the previous marketing mistakes for the UK... hence I'd be willing to bet it's Vegetable/Generic Curry/Samosa or similar when announced.

But death to marketing anyway.


Posted: 20:49 Tue 11-Aug-2009 by "Nick T" # permalink comment
Comment: Coincidentally I'm re-reading Fast Food Nation at the moment and McDonalds haven't cooked their fries in beef tallow (with 7% cottonseed oil) since 1970. You're quite right about the previous fat content, but they now use vegetable oil with flavourings added to mimic beef tallow. For the record, if you're tempted to choose Chicken McNuggets because chicken is somehow 'healthier', they have twice as much fat per ounce than McDs' burgers. Tuck in, chaps.

Anyhoo, regarding the iD3, the flavour is heavily that of cumin so Samosa is a good bet, but would Walkers do yet another curry after their recent Gary's Special Lamb Curry effort, the 'Do Us A Flavour' Onion Bhaji, and their Oriental Red Curry and Lime & Coriander Sensations? Isn't it all getting a bit hackneyed? The iD3 flavour has a little citrus in it, and I'm thinking North Africa.


Posted: 08:03 Wed 12-Aug-2009 by "Phill"
(apparently posting from 89.250.32.5: ) # permalink comment
Comment: I've been looking for these since I first heard of them, and have had no luck at any of my usual places in Edinburgh. Here's hoping my girlfriend will find them on Friday whilst visiting her parents and the nearby Morrisons.
Posted: 22:02 Sun 16-Aug-2009 by Zeddy # permalink comment
Comment: Have to agree with the Beef Monster Munch opinion.
Posted: 19:13 Tue 18-Aug-2009 by "kevin"
(apparently posting from 82.40.106.173: ) # permalink comment
Comment: i think its a mix between chipshop curry and flamin hot
Posted: 13:03 Tue 25-Aug-2009 by "Phill"
(apparently posting from 89.250.32.5: ) # permalink comment
Comment: Is it wrong that I like these so much, when I don't even know the flavour? Cheapest place I've found the Grab Bag size is in McColl's where they're on promotion for 35p each. The online game is pretty pathetic though, and you've gotta play it to stand a chance of winning the £20k.
Posted: 20:21 Mon 31-Aug-2009 by "Angie" # permalink comment
Comment: They taste like "Flamin' Hot" flavour Monster Munch to me, but I bet they will have been trying for samosa flavour like you said.
Posted: 17:42 Wed 02-Sep-2009 by "James" # permalink comment
Comment: I'm going with veg somosa, glad to see someone on here also thinks that :) lost my damn code though
Posted: 21:29 Thu 03-Sep-2009 by "vikkisplot" # permalink comment
Comment: its spicy beef people! Beef monster munch with a slightly spicy taste....spicy beef!
Posted: 18:10 Sat 05-Sep-2009 by "sean" # permalink comment
Comment: its taste like chilli pickle
Posted: 20:28 Wed 09-Sep-2009 by "Arse Bandit" # permalink comment
Comment: Beef Monster Munch defs.
Posted: 19:17 Mon 21-Sep-2009 by "keevey" # permalink comment
Comment: it taste fermiler i think it is curry flavour hope it is right i say we all do ha ha ha ha ha lol lol:P
Posted: 16:55 Sat 26-Sep-2009 by "Sammie" # permalink comment
Comment: i think they taste like monster muchies flamming hot ... so it could possibly be falming hot :P
Posted: 15:05 Tue 29-Sep-2009 by "Phill"
(apparently posting from 77.102.140.25: ) # permalink comment
Comment: So the flavour's been announced as Chicken Balti. It doesn't taste like any Chicken Balti I've ever tried. After having beef Tacos this past weekend, that was going to be my next guess.
Posted: 16:17 Tue 29-Sep-2009 by "Nick T" # permalink comment
Comment: Bugger! Well that explains why they're down to a quid a bag at Morrisons then.
Posted: 21:48 Tue 29-Sep-2009 by "Phill"
(apparently posting from 77.102.140.25: ) # permalink comment
Comment: They've been 99p from the Morrisons I've been getting them from, since they came out.
Posted: 01:03 Sun 11-Oct-2009 by "Andy " # permalink comment
Comment: There was me thinking it was chilli and lime as it tastes almost exactlly the same as chilli and lime flavoured taco crisps that were launched in south africa about 6-7 years ago ..
Posted: 11:47 Sun 03-Jan-2010 by "charlesbrooks" # permalink comment
Comment: Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
Posted: 13:00 Sun 03-Jan-2010 by Zeddy # permalink comment
Comment: Well, well, well....
Posted: 17:28 Sat 13-Mar-2010 by "joe"
(apparently posting from 77.102.216.23: ) # permalink comment
Comment: i just want to know what it is so i can have the curry meal
Posted: 18:12 Thu 24-Jun-2010 by "Magnetic Ham Sandwich" # permalink comment
Comment: I had a bag of the new Sizzlin' Fajita flavour Doritos the other day - bought in Morrisons for 99p. They tasted pretty much exactly the same as these 'mystery flavour' crisps from last year did.
Posted: 17:02 Fri 25-Jun-2010 by "Phillerena" # permalink comment
Comment: Nah, they taste totally different.
Posted: 09:43 Sat 26-Jun-2010 by "harry" # permalink comment
Comment: try flamin cheeseball. thay are hard to find now.
Posted: 15:10 Tue 17-Aug-2010 by "Magnetic Ham Sandwich" # permalink comment
Comment: Seems like another two new flavours of Doritos are out there now in the 200g bags as part of a 'Late Night Flavour' range. There's Tantalising Tikka (in purple bags) and BBQ Rib (in brown bags). Both have lots and lots of flavour on each crisp - enough to leave your fingers all orange after eating a few. The Tikka flavour remind me a little too much of those poppadom bites from the Walkers Sensations range - ie not too nice, but the BBQ flavour have a lovely strong smokey barbecue taste and the packet soon disappeared.
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