Confirmed sighting: Quaker Oats Paw Ridge/ Best (and Worst) of 2009
Posted: 22:18 Sun 27-Dec-2009. Price: £1.99/10 sachets (originally buy one get one free). Location: Morrisons, Camden. Sub-flavours: Original or Honey flavours. Nutritional unusualness: "Finely milled to create a smoother, creamier texture that appeals to children".
Snackspot reports: More about Paw Ridge in a moment, but it's also the time of year to look back on the best new (not merely relaunched) products of the last 12 months. My nominations are, by category: (Sweets, biscuits, cakes) Gu Naughties, Kellogg's Totally Chocolatey Rice Krispies Squares. (Crisps and snacks) Seabrook Hot and Spicy, Pringles Xtreme. (Cereals, pudding, icecream) Ambrosia Crumble Puds, Tickety-Moo Apple and Blackberry Pie. (Drinks and/or alcohol) Rockstar Punched/ Starbucks Dark Berry Mocha Frappuccino. (Fast and/or hot food) McDonald's Oriental Snack Wrap, Banger Bros - feel free to add yours in the comments!

...As for the Paw Ridge, I've been through about 20 sachets this year and didn't manage to microwave any of them to a convincingly porridge-y consistency. Nonetheless, it's been a bumper year for ridiculous product names, with PepsiCo also playing down their involvement in Planet Lunch and their "shepherd's delight - or warning?" Red Sky "me too" upmarket crisps range. It looks like Cadbury Clusters may also be sticking around a while, though it took me almost 6 months of watching prententious cinema ads for Wrigley's 5 before I worked out that they were referring to the 5 senses, 2005 Magnum-style. And obviously it's not a snack per se, but Surf deserve a special mention for their Twilight Sensations "fragranced laundry products" (in Jasmine and black gardenia, or Vanilla and black orchid) - as long as it doesn't lead to extra Nature's Pleasure at breakfast-time.

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Posted: 11:45 Mon 28-Dec-2009 by "grace"
(apparently posting from 86.138.252.10: ) # permalink comment
Comment: best thing to come back 2009 was old style monster munch, lets hope cheetos come back for 2010!

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Posted: 15:21 Mon 28-Dec-2009 by Zeddy # permalink comment
Comment: Unfortunately when I saw the name of this product in the supermarket I thought it funny and not a little clever. I have since seen the error of my ways. (No I haven't, I still like it.) I have to say there has been little originality this year in the snack world, though Gu Millionaire flapjacks are a nice addition to the chocolate cake/biscuit world.

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