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Click pic to view comments - Confirmed sighting: Cadbury Dairy Milk Bar of Plenty Confirmed sighting: Cadbury Dairy Milk Bar of Plenty
Posted: 12:10 Sun 21-Feb-2010. Price: 1/140g introductory offer. Location: Morrisons, Camden; Budgens, Belsize Park. Sub-flavours: Roast Hazelnut and Honey Roast Cashews; Toffee Apple; Berry Fruit and Vanilla Shortcake. Nutritional unusualness: 95 calories "per 3 chunks".
Today's review and pic excerpted (with permission) from "Jim's" site, who reports: This new range from Cadbury encompassed everything that most other chocolate ranges do - the good, the average and the ugly. Whereas the description of 'good' for the Hazelnut and Cashew is perhaps a little understated and the 'ugly' a little harsh on the Toffee Apple this was a range that I thought varied in quality quite considerably. What was consistent across all three of course was the Dairy Milk chocolate and its usual delightful creaminess. Of course what sorted the wheat from the chaff here was the quality of the stuff in the chocolate and I thought the savoury nuts, and sharp red fruits worked with the chocolate far better than the poor quality toffee and apple combination.

Whilst my preferences are quite clear what I am still quite unsure about is where this range came from!?? Personally I am all for manufacturers releasing seasonal limited edition bars to keep consumers interested but what I don't quite get is why Cadbury has chosen to release three new flavours all at once!? Didn't last year show Cadbury that releasing two new flavours was pretty ambitious!? If the past is anything to go by new variants have a tough time sticking around so surely three new ones at once is just insane!? The questions are endless - where will they sit on the shelf!? What are they going to be pushing out?

...And, just to continue this line of inquiry: Could the Cadbury Purity range these are apparently replacing be the Apricot Crumble Crunch etc of about 18 months ago!? Has anyone else been wondering which top global FMCG company "Jim" works for!? And how ubiquitous is the rival Milka range going to be when new Cadbury-owners Kraft roll it out across the UK on Monday April 19?!??


Posted: 14:43 Sun 21-Feb-2010 by "charl" # permalink comment
Comment: i would like to know why we didn't get nice flavours like australia. black forest please! these are v. disappointing for the effort they must have gone to.
Posted: 17:07 Sun 21-Feb-2010 by Zeddy # permalink comment
Comment: Cadbury on a final roll before Kraft "streamline" the range? I can't wait to try Cadbury with cheesey pasta.
Posted: 22:42 Sun 21-Feb-2010 by "Jim" # permalink comment
Comment: A bit harsh with the piss take at the end eh Snackspot :D
Posted: 19:16 Mon 22-Feb-2010 by "yorkhouse" # permalink comment
Comment: I still wish they'd bring back the ones with three different kinds of fudge inside that they discontinued about ten years ago!
Posted: 22:38 Mon 22-Feb-2010 by "Dan Thornton" # permalink comment
Comment: Milka is already properly being rolled out in Poundland; Three medium bars for £2 in Poundland. An innovative pricing experiment for the famous one-price-retailer.

They had the normal chocolate one, the Milka With ("Dime", Ed), and various other variants in the offer.

Not an end-of-line job lot, but with proper POS and all that.

Posted: 23:11 Fri 19-Mar-2010 by "Yogaal" # permalink comment
Comment: These three bars I am impressed with... especially the toffee apple ones that tastes the most unique in my opinion. Next it'll be time to put toffee cinnamon chocolate 1 inch thick on a REAL apple. Perhaps it'll extend to bananas or even oranges. Time to show some real adventure :)!
Posted: 16:30 Sun 21-Mar-2010 by Zeddy # permalink comment
Comment: Hehe! The missus will love you.
Posted: 09:12 Fri 25-Jun-2010 by "bill the mountain" # permalink comment
Comment: i just ate the toffee apple bar, it was very enjoyable,altho thatsmaybe bcuz i was in particular need of a suga rush at the time. £1 in asda.
Posted: 09:50 Fri 25-Jun-2010 by "Nick T" # permalink comment
Comment: You missed out "lol".
Posted: 14:32 Wed 01-Sep-2010 by "chloejustme" # permalink comment
Comment: Love the toffe apply bar... just hard to find in shops anymore :(
Posted: 17:41 Wed 01-Sep-2010 by Zeddy # permalink comment
Comment: Try looking for Toffee Apple instead. Admittedly it is often reduced to clear in any Sainsburys that I visit.
(Please scroll up to view earlier comments or click here for top)
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Recently discussed stories (comments):
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