Confirmed sighting: Mars Snickers Limited Edition Maximus
Posted: 10:20 Sun 20-Feb-2011. Price: 55p. Location: Sainsbury's.
It's Maximus by name and, er, nearly 10% smaller than usual, as "Jim's Chocolate Mission" reports: It came as no surprise to me that this bar came in a smaller 52.5g compared to the 58.0g original - this is the size that all Snickers limited edition have come in down the years. In better news there were no issues when it came to the bar keeping its shape despite the lack of a firm nougat base. For those of you wondering the chocolate, caramel and peanut ratio of this bar was 31.0% chocolate, 42.0% caramel and 26.0% peanuts. Below the chocolate, both the caramel and peanuts were blended into one, ensuring the bar kept some level of viscosity even at room temperature. The golden caramel was chewy even when soft and when heated supplied its usual array of sweet, buttery toffee flavours.

Overall I felt my experience with this bar was very similar to the times when I used to come across solid milk chocolate Kit Kats as kid. The fact that things weren't how they usually are was a novelty for a second, but at the end of the day the lacking element (in this case the nougat) didn't benefit the product at all. It would be harsh to brand this bar as pointless, but I'm personally struggling to think of a reason for making it - wouldn't of it been cooler if they had given us the new Snickers Peanut Butter Squared they have now in the US?

...Thanks "Jim" - in other humdrum chunkiness, Foodstuff Finds seems a bit underwhelmed by both Nestle's Aero Caramel and McVitie's Penguin Caramel Wafer, and I didn't think McVitie's Hobnobs Cookies had much to entice fans of either Hobnobs spinoffs or Burtons's Marylands. On a slightly more positive note, however: The Big Race bar is set to be Cadbury's next baffling Olympic tie-in; and Nestle have reformulated a 70% cocoa solids Kit Kat Dark, as well as officially launching Kit Kat Pop Choc in the UK, though they have been intermittently available here for at about 5 years.

Add a comment | # Permalink to this page | 7 comment(s) so far: (NB: NO IDENTITIES ARE VERIFIED; ANYONE COULD ACTUALLY BE FROM THE MANUFACTURERS OR COMPETING COMPANIES. ALL CELEBRITY POSTINGS ARE IMPERSONATED ... POORLY)

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Posted: 14:24 Sun 20-Feb-2011 by Zeddy # permalink comment
Comment: The Maximus was a disappointment to me as I felt it should have been softer due to the lack of nougat. That aside, I now realise I hate roasted peanuts in a chocolate bar. They are far too over powering. A Picnic shows (tastes) how they should be.

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Posted: 17:54 Mon 21-Feb-2011 by "Nick T" # permalink comment
Comment: Whenever I found a Kit Kat where it was solid chocolate and no wafer I always felt an odd thrill, as if I'd cheated The Man in some strange fashion and struck a rebellious blow for the proles. By the way Zeddy - I notice that Aldi are flogging wasabi peanuts this Thursday. I know you're a fan of the hot stuff.

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Posted: 19:49 Mon 21-Feb-2011 by Zeddy # permalink comment
Comment: Well spotted! Do you get their email flyer too? The Sainsburys Applewood smoke coated peanuts are absolutely delicious!

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Posted: 11:36 Tue 22-Feb-2011 by "Nick T" # permalink comment
Comment: Ooh I'll deffo give them a try. We don't have a Sainsbury's for miles but I'm in Edinburgh next Friday so I'll waddle along to the local in St Andrews and get some.

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Posted: 09:28 Wed 23-Feb-2011 by Snackspot # permalink comment
Comment: oh and Jim's also tried Cadbury's Big Race bar now, which sounds even more confusing than I'd anticipated :)http://www.chocolatemission.net/ [URL display truncated]

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Posted: 10:19 Sat 26-Feb-2011 by "chester" # permalink comment
Comment: Is the new fanta fizzy juice drink that is in mcdonalds sold anywhere? Can't find it online either but I am rubbish at searching.

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Posted: 12:30 Tue 08-Mar-2011 by "Jason" # permalink comment
Comment: The Maximus are not bad, but I think they'd be nicer with whole peanuts (or peanut halves) rather than chopped, and I somewhat agree with Zeddy in that unroasted would be better. The benchmark chocolate-caramel-peanut bar is the Reese's Nutrageous - having soft caramel, whole [unroasted] peanuts, and a peanut butter centre. The Maximus didn't come close to it.

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